Invitation and application to participate in

May 1–4


We invite your organization to submit a proposal for IDEAS CITY, taking place May 1–4, 2013. We welcome collaborative projects if you choose to apply in partnership with other groups (we are not accepting proposals from individuals, however). Your participation must relate to the theme of Untapped Capital.

The theme for IDEAS CITY 2013 is Untapped Capital.
As the world’s resources continue to be endangered, depleted, and destroyed, we all need to imagine new solutions and develop innovative approaches and practices. Rather than focusing on deficits, IDEAS CITY 2013 will encourage intensive examination of surplus resources that may be under-recognized or underutilized: Untapped Capital. There are many ways of thinking about what might define “untapped capital,” ranging from people and raw materials, to ideas, networks, varied resources, and modes of communication. The topic of Untapped Capital provides a touchstone for alternative thinking about new methodologies, new solutions, and new goals.

There are two ways to participate:

You may host a project at your own space or any independent location within the festival footprint (downtown NYC between 14th Street and Chambers Street, and between the East River and 6th Ave.). The shape and form of your project—exhibition, performance, demonstration, installation, etc.—is at your discretion. If you plan an opening or special event around your project, please let us know—we would like to create hubs in certain areas by coordinating the dates and times of events. Projects can take place May 1–4, but we recommend focusing your activities on Saturday May 4.

You may participate in a nontraditional street fair around the Bowery on Saturday May 4 from 11 a.m. – 6 p.m. StreetFest activities must be interactive (i.e., no “tabling”) and we encourage creative use of the outdoor space. The event will showcase the diverse offerings of our creative community, and invites the public to participate in workshops, tours, public art, etc. We strive to make this a zero-waste event. Food vendors are welcome but no alcohol may be served at StreetFest.

Each organization that commits to participation must cover their own costs above the general resources that IDEAS CITY will provide (see below).

The more creative your project is, the more successful it will be. Here are some examples of successful projects; we look forward to more suggestions:
ART/PERFORMANCES: site-specific, interactive, interdisciplinary, collaborative
WORKSHOPS: recycling/reuse, skill shares, children’s activities, resources for artists, networking, how-to’s
TOURS: historical, thematic, new initiatives, community-based initiatives
PRODUCTS: sustainable, innovative, locally produced
FOOD: Local, organic, original, diverse, trucks, carts

IDEAS CITY will provide the following for all participants:
• A robust marketing plan to advertise IDEAS CITY
• Extensive press strategy to promote IDEAS CITY
• Mobile-optimized website which will feature all participants
• Social media marketing, including Facebook and Twitter
• A major media sponsor who will print and distribute the official IDEAS CITY brochure in their publication a week before IDEAS CITY as well as distribute to the public for free during the event. The brochure will list all events and participants.
• Guidelines and press kit to maximize your project’s connection to IDEAS CITY

IDEAS CITY will provide the following for Project participants:
• Signage to identify your location as an IDEAS CITY participant
• IDEAS CITY staff at the StreetFest will promote off-site project locations

IDEAS CITY will provide the following for StreetFest participants:
• Infrastructure, tenting, and signage
• Tables and chairs (FREE for noncommercial activities; Rental for vendors: $25/table, $5/chair per day)
• Access to power (FREE for noncommercial activities; Access for vendors: $25 for the whole day)
• Assignment of location
• Day-of operation manual

StreetFest participants will be responsible for obtaining their own permits as required for vending activities, including, but not limited to, a Temporary Street Fair Vendor Permit, a Temporary Food Establishment Permit, and any FDNY permits required for generators, fuel, or open flames.

IDEAS CITY will be responsible for a Temporary Use Permit for any StreetFest vendors that may be situated on NYC Parks land, any SAPO or Department of Building permits required for the event, and the tent structures that we will be providing.


Applications are due by Friday December 7, 2012, and will be reviewed on a rolling basis.  All projects are subject to review.  Space at StreetFest is limited.

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