When there is a large gap between where you are and where you want to be, it’s easy to fall into a downward spiral that eventually can make you question whether you want to continue as a practitioner.
Often, practitioners who have only a few clients become scattered in their attempts to find more, and it seems that nothing they do is effective. This only leads to greater disillusionment.
One of the most important things you can do is find a mentor who knows what’s important in building a business, and can help you focus on the things that will make the biggest difference in finding the clients who will help you feel the upward lift you need to succeed.
Many of the practitioners I mentor began their work with me at the same place you’re at now!
You’ve got a good start on building your practice. It’s likely that you’ve tried a number of things to find more clients, and you may be confused about where to focus your marketing efforts. You are probably working with some people you love and some that are not such a great fit for you.
Imagine what it would be like if your entire practice were composed of people you love working with! How much confidence would you have? How would you feel about your practice skills? How would it change your life if you knew exactly where to go to find the clients you most want to work with?
At this stage, one of the most important things you can do is learn how to talk with people so they understand the value in working with you. This basic skill underlies everthing else you need to do to get the practice you want!
Being exhausted by and/or finding no fulfillment in your work are sure signs that you are working with people who are not your Ideal Clients.
Often, Feldenkrais® practitioners think we’re supposed to work with everyone who comes.
Of all the things that can happen, burnout and low self-confidence are two of the worst outcomes you can have when you work with clients who are not a good fit.
When you’re at this place, the two most important things you can do are to discover who your Ideal Client is, and learn how to communicate the value of what you do. These are the foundational steps in learning how to attract more of the people you're looking for to your practice. This is a large part of the work I do with Feldies.
No time? What if 2 new clients called and wanted to make appointments? When would you work with them?
Often, Feldenkrais® practitioners think that if they aren’t teaching a class or giving a lesson, there’s no work to do. And since we’re in charge of our own time, we then tend to fill up all the other hours in the week with things that have nothing to do with work.
Actually, being self-employed entails many things that Feldies usually give very little attention to… and they’re all part of ‘work hours.’ When you’re self-employed, one of the most important things to do first is decide on your work hours, and use them for WORK. This means that they don’t get filled with volunteer jobs, or lost because you needed to make time to do some other random thing.
So many practitioners I’ve worked with have discovered that they have far more time than they realized. And it’s a relief to understand what you need to do in the course of a work day!
Just as a quick check – do the mental math on your practice:
The number of hours you WANT to work = ____ (A)
The number of hours you currently DO work = ____ (B)
A minus B = the number of hours you actually do have available to work on building your practice.
As you know, our work isn't magic, and neither is building your practice. So if you still firmly believe that you don’t have time to work on building your practice, then what I have to offer you won’t work.
Many practitioners I’ve mentored have this amount of time in a week, especially when they’re transitioning from another career to a full-time Feldenkrais® practice.
1-5 hours a week is enough to make a good start at building your practice. The amount of time you spend practicing the skills is less important than practicing them often.
If you actually spend the time you have available, you’ll make progress faster than you thought would be possible! Not only that -- you will find that as you get more in touch with what motivates you as a self-employed person, it will be easier to find more time than you thought you had.
Many of my most successful mentorees spend 5 or more hours a week on the business aspects of their practices.
This means you have time to prepare your classes, plan your marketing, study and practice new skills. You’ve got enough time to do everything you need to do in order to see consistent progress in the growth of your skill, the quality of your client conversations and your ability to help people realize the value of working with you.
If you have 5 or more hours a week to dedicate to the business aspects of your practice, you can make significant strides towards increasing your practice, and in a relatively short time, too!
That’s great, because it shows that you really understand that some essential parts of being self-employed are not taught in our trainings.
If you’re still looking for more clients, you’ll find that using your Feldenkrais® skills in a new way makes it much easier to help clients understand why they should commit to working with you. At the same time, what you learn will feel much more familiar to you because it reflects how you spend your life!
Don’t worry, lots of people haven’t done it yet, either. In fact, I’d been a practitioner for more than 30 years before I realized I needed to find someone with a proven track record in helping people get more clients.
Many of the people who work with me have tried just about everything they could think of, and when it didn’t work, they blamed themselves. The problem is that what we mostly want to do is help people transform, not take care of nitty-gritty business details, and especially not selling!
The solution is to learn how to begin creating that transformation long before the point when you first talk with new clients. When you understand how to turn who you are into your greatest sales asset, it becomes clear that you don’t have to be anyone else to get the practice you want.
I have to ask you: What would you gain by waiting until you HAVE more clients -- when the purpose of business training is to learn how to GET more clients?
Business training is an investment in the future of your practice. It’s intended to give you skills that will last your whole life, and enable you to find Ideal Clients no matter where you go.
It makes sense then, that the perfect time to invest in your future is before it arrives! If you need clients, NOW is when you need to learn what you need to do to get them.
The best thing you can do is find someone who can help you and COMMIT to doing what it takes to make it happen for yourself!
Many Feldies think they don’t want or shouldn’t have to pay for help in building their practice.
After all, most of us didn’t become Feldenkrais® practitioners in order to own a business – and we’re interested in helping people, not in the money. And lots of folks don’t realize that they don’t have to violate their integrity and become ‘salesy.’
Of course, the down side is that if people don’t know you’re there to help, or you can’t help them see the value in working with you, they don’t become your clients.
Nevertheless, if you know for sure that you do not want to invest in your business, we don’t need to talk, but I can still help you. You can get free help from my teleseminars, blog, Facebook page and ezine. In addition, there are free resources on line, and many books about marketing.
One of the things Moshe said to us during our training was that it was really important to “find comfort in our discomfort.”
The impossible does not become possible by staying entirely within the space where everything is easy, familiar and settled.
From my work with other practitioners whose practices I have helped to build, I can guarantee that there will be times when it’s necessary to step outside your comfort zone and “do it anyway.” If you have a major philosophical conflict with this idea, it’s likely that we just aren’t a good fit for working together.
On the other hand, if this idea simply makes you extremely uncomfortable, it may be that this is not the right time for the kind of help I can offer you. If that changes, I’ll still be here. J
You’re in good company -- all of my successful mentorees are committed to doing what it takes!
The practitioners who have had the biggest shifts in their lives and their practices are the ones who were willing to expand the zone of what they could do comfortably until it included all sorts of things they thought they didn’t want to do or couldn’t do.
As you find that small shifts in your own behavior make big shifts in your practice and how your clients perceive you, you'll find yourself more willing to step outside your comfort zone more often. That's when the upward spiral of success takes over!
If you have answered all the questions and want to talk with me because you are seriously interested in investing in your practice, please submit your form by clicking the SUBMIT button below. We’ll arrange a phone or Skype chat. When we talk, we’ll explore together more of what you want and how I might be able to help you get it.
If you’ve arrived at this place and come to the conclusion that this is not the time for us to talk, you can exit this form without registering your answers by clicking the CANCEL button.
Either way, thanks for stopping by, and best wishes!
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