Project Crimson (Appliances) Survey

Project Crimson (Appliances) Survey

We welcome you to the online survey for Project Crimson!

Topic: Appliances
Incentive: $200
Genders: All
Ages: 21-54
Type of study: Focus Group
Length of study: 2 hours
Dates: KANSAS CITY: Monday May 1st
Location: Kansas City

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Birthdate (mm/dd/yyyy)

Ethnicity

What is your...?

Highest level of education attained

Employment Status

In which industry are you employed?

What is your job title and occupation?

Martial Status

Household Income

Home Ownership

Current Household Situation

Appliances

Which of the following best describes your involvement in decisions regarding household appliance purchases for your household?

I usually make all of the decisions without consulting othersI am the primary decision-maker but often consult othersI share the responsibility equally with someone elseI often provide input on decisions but do not make the final decisionI am not really involved in any of the decisions

Shopping

I will be purchasing this appliance for my:

Vacation home (spend 6 months or less of the year)An investment/rental propertyMy current/primary home

Which of the following best describes the stage you are at, when it comes to shopping for new home theater equipment?

I am thinking about what I need and what's out thereI know what is important to me and am narrowing down to a few optionsI have a short list of options that I am evaluating and comparingI have decided on the brand/model I want and am getting ready to buy

Which of the following best describes the stage you are at, when it comes to shopping for new kitchen appliances?

I am thinking about what I need and what's out thereI know what is important to me and am narrowing down to a few optionsI have a short list of options that I am evaluating and comparingI have decided on the brand/model I want and am getting ready to buy

Which of the following best describes the stage you are at, when it comes to shopping for a new computer?

I am thinking about what I need and what's out thereI know what is important to me and am narrowing down to a few optionsI have a short list of options that I am evaluating and comparingI have decided on the brand/model I want and am getting ready to buy

Which of the following best describes the stage you are at, when it comes to shopping for a new smartphone?

I am thinking about what I need and what's out thereI know what is important to me and am narrowing down to a few optionsI have a short list of options that I am evaluating and comparingI have decided on the brand/model I want and am getting ready to buy

Which of the following best describes the stage you are at, when it comes to shopping for a new washer/dryer?

I am thinking about what I need and what's out thereI know what is important to me and am narrowing down to a few optionsI have a short list of options that I am evaluating and comparingI have decided on the brand/model I want and am getting ready to buy

As part of your appliance search, which of the following have you done?

I have gone online to look at or research appliancesI have visited a store in-person to look at or research appliancesI have been thinking about it for some time, but I have not started lookingNone of the above

Which of the following stores are you considering for your appliance purchase? Have you already visited any of these stores to look at appliances? Was it in-person or online?

Of the following statements, which one would oyu say best describes you, personally, and what you expect from a new home appliance?

I prefer premium home appliances, strong brands with a good reputation, unique product designs and items that will express high status and success.I want to be the first to have the latest and the best home appliance; I’m willing to put in the time to understand technology and unique design, to confirm that I have the maximum home appliance in the most nifty package.Home appliances not only perform a task but they enhance prestige or status; I like my appliances to reflect my personal success and to be an attractive home addition.My home appliance is a necessary part of our daily life; it delivers high capacity performance for an active family; it must be big and handle a lot at once.My home appliance helps me to keep my home in the best order and my family well cared for; our health, hygiene and well-being are enhanced with a good one. With some up-front investment, I expect it will be cost efficient for us in the long run.My home appliance should be useful and lessen my workload and stress, but I in my turn prefer appliances that are energy efficient and promote environmental sustainability.My home appliance is a useful tool that lessens workload and gets essential tasks done. Basic, reliable performance is all I want to pay for.

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