Franchisee Recruitment Program Analysis: Discovery
Rate the effectiveness of your present recruitment process overall
Rate how well the company tells its story overall (Eg. Website, downloads, brochures, presentations, emails, etc.)
Rate your satisfaction with the leads you receive from all sources
Rate your satisfaction with the leads you receive from brokers
How many franchisees do you have?
What is your franchise fee?
Tick the recruitment stages you follow to move from a new lead to a new franchisee
1st Qualification Call
2nd Qualification Call
Briefly Describe Further Steps
How many people are involved in franchisee recruitment?
More than 5
How many months on average does it take to get a signed franchise agreement?
Select all of the following steps you follow to speak to a new lead:
Manual CRM Entry
Automated CRM Entry
Briefly Outline Any Additional Steps
How many minutes a month per lead do you think it takes to speak to a new lead?
What happens to leads that do not respond to contact attempts?
Receive Regular Email
Try Contact Again Later
How often are emails sent (1x, 2x, per month)?
How many months do you continue to send email?
After how many months are leads archived?
List Briefly Any Other Steps
What main tool do you use to track your recruitment activity?
What email marketing software do you use to send emails?
Do you use marketing automation?
Do you use a virtual brochure?
Do you have a dedicated franchise website?
Franchise Website URL
In an average month, how many leads from all sources (not including brokers) do you get?
In an average month, list your top 3 lead sources and how many leads you receive from each:
Source 1 number of Leads
Source 2 number of Leads
Source 3 number of Leads
What is this year's lead generation budget?
What was last year's lead generation budget?
How many new leads were generated through a marketing budget last year?
What percentage of new leads, on average, do you speak to?
Of leads spoken to, what % sign agreements?
How many people have attended a Discovery Day so far this calendar year?
How many people attended a Discovery Day last calendar year?
Including advertising, what is your total recruitment cost per new franchisee?