Franchisee Recruitment Program Analysis: Discovery
Contact Details
First Name
Last Name
Company Name
Email
Mobile Phone
Overview
Rate the effectiveness of your present recruitment process overall
Please select...
Excellent
Very Good
Good
Average
Poor
Rate how well the company tells its story overall (Eg. Website, downloads, brochures, presentations, emails, etc.)
Please select...
Excellent
Very Good
Good
Average
Poor
Rate your satisfaction with the leads you receive from all sources
Please select...
Excellent
Very Good
Good
Average
Poor
Rate your satisfaction with the leads you receive from brokers
Please select...
Excellent
Very Good
Good
Average
Poor
How many franchisees do you have?
What is your franchise fee?
Recruitment
Tick the recruitment stages you follow to move from a new lead to a new franchisee
1st Qualification Call
2nd Qualification Call
Webinar 1
Webinar 2
Investment Call
FDD Call
Discovery Day
Agreement
Further Steps
Briefly Describe Further Steps
How many people are involved in franchisee recruitment?
Please select...
1
2
3
4
More than 5
How many months on average does it take to get a signed franchise agreement?
Lead Generation
Select all of the following steps you follow to speak to a new lead:
Manual CRM Entry
Automated CRM Entry
Profile Research
Territory Lookup
Call 1
Voicemail 1
Email 1
Text 1
Call 2
Voicemail 2
Email 2
Text 2
Call 3
Voicemail 3
Email 3
Text 3
Additional Steps
Briefly Outline Any Additional Steps
How many minutes a month per lead do you think it takes to speak to a new lead?
What happens to leads that do not respond to contact attempts?
Archive
Receive Regular Email
Try Contact Again Later
Other Steps
How often are emails sent (1x, 2x, per month)?
How many months do you continue to send email?
After how many months are leads archived?
List Briefly Any Other Steps
What main tool do you use to track your recruitment activity?
Please select...
Franconnect
Naranga
Excel
Act!
Zoho
SugarCRM
Salesforce
Oracle
Other
Other tools
What email marketing software do you use to send emails?
Please select...
Franconnect
Naranga
MailChimp
AWeber
Vertical Response
Hubspot
Get Response
ActiveCampaign
Salesforce
Constant Contact
Other
Other software
Do you use marketing automation?
Please select...
Yes
No
Not Sure
Do you use a virtual brochure?
Please select...
Yes
No
Not Sure
Do you have a dedicated franchise website?
Please select...
Yes
No
Not Sure
Franchise Website URL
In an average month, how many leads from all sources (not including brokers) do you get?
In an average month, list your top 3 lead sources and how many leads you receive from each:
Source 1:
Source 1 number of Leads
Source 2:
Source 2 number of Leads
Source 3:
Source 3 number of Leads
What is this year's lead generation budget?
What was last year's lead generation budget?
Pipeline Performance
How many new leads were generated through a marketing budget last year?
What percentage of new leads, on average, do you speak to?
Of leads spoken to, what % sign agreements?
How many people have attended a Discovery Day so far this calendar year?
How many people attended a Discovery Day last calendar year?
Including advertising, what is your total recruitment cost per new franchisee?
Contact Information