Project Paradise

watchLAB welcomes you to the online survey for Project Paradise!

Topic: Groceries
Incentive: $125+
Genders: Female
Ages: 25-54
Type of study: Focus Group
Length of study: 2 Hours
Dates: Wednesday, October 18th
Location: San Francisco

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Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Gender

Email

Mobile Phone

City

State

Zip Code

Metro Area

What is your birthdate?

Ethnicity

What is your...?

Highest level of education attained

Marital Status

Employment Status

In which industry are you employed?

What is your job title and occupation?

Household Income

Do you have children?

Yes, currently living at homeYes, I have children but not living at homeNo

What are the ages of your children?

Grocery Shopping

Which grocery store(s) and / or natural food store(s), if any, do you tend to shop at for your groceries and produce regularly, occasionally or never?

You mentioned purchasing poultry, how often do you purchase fresh packaged chicken (not at the butcher counter)?

At least once per weekA few times per monthLess than once per month

Thinking the BRANDS of chicken you purchase, can you tell me…?

a. which brands you currently buy regularly (meaning at least 1x per month)

b. which brands you purchase occasionally

c. which brand do you currently NOT purchase, but may have in the past

d. which brands you would never consider purchasing

	Regularly	Occasionally	Don't Purchase	Never Consider
Rocky Free Range Chicken
Coleman
Perdue
Fulton Valley Farms
Foster Farms
Smart Chicken
Simple Truth
Organics
Harvestland
Trader Joe's
Whole Foods
Other

When purchasing your chicken, which of the following do you shop for /or purchase regularly? [MARK ALL THAT APPLY]

Free RangeAll Natural, but not necessarily certified organicHormone FreeAntibiotic Free Certified Organic

	Regularly	Occasionally	Never
Safeway
Albertsons
Ralphs (Kroger)
Raley's
Pavilions
Fred Meyer
Stater Brothers
Save Mart
Costco
Vons
Trader Joes
Whole Foods