2018 Powersports Business Power 50 Dealer Application

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Application deadline: April 15, 2018

Thanks for you interest in becoming a 2018 Powersports Business Power 50 dealership, where customer service, sales and profits take center stage in a difficult marketplace. As you know, the Power 50, celebrating its 6th anniversary in 2018, is the only dealer awards program that recognizes its winners via promotional advertisements in leading consumer titles, including Rider Magazine and Thunder Press.

Due to the Power 50's growth and increasing number of applications, each individual dealership storefront will need to submit an application in order to be considered; composite applications from dealership groups are no longer accepted. The change for 2018 is being made in an effort to honor the dealership principal, general manager and staff that creates an exceptional customer experience at an individual storefront address.

Please complete this online application form in its entirety to be considered for the Power 50. Incomplete applications will not be considered. April 15, 2018, is the deadline for submission. Responses to all questions should be related to the 2017 calendar year.

For the quantitative questions, ranges are acceptable but can adversely affect your ranking. In other words, tell us "13%" or "17%" rather than "10-20%." Due to the increasing number of Power 50 applicants and your inherent competitive nature, it's the only way we can get a true reading of your dealership's performance. Consider all data confidential and not for print. We will highlight some of the data points during our live, in-person awards dinner among your fellow Power 50 peers. All other data for public consumption will be composite data of all 50 dealers. As always, only the Powersports Business editorial staff of myself, Kate Swanson and Jimmy Gilligan will review the applications. So no other dealers, consultants or anyone else for that matter will see your data. The program has blossomed in recent years due to the trust that dealers have in us as a staff at PSB, and we will maintain that level of trust that you put into us this year also.

You can save and return this form as often as you wish, but be sure to write down your username and password. It's easy enough to send me an email if you need your login info. 

Thanks in advance for your time and participation. We wouldn't be in Year 6 of the Power 50 without your support, and we're already looking forward to celebrating your achievements at the Power 50 Awards Dinner at AIMExpo in Las Vegas on October 11, 2018.

Remember — Power 50, It's Twice as Elite!

Dave McMahon

Editor in Chief 

Powersports Business


Company Data

Please provide the current number of employees at your dealership.

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REMINDER: We will not publish the data or information you provide. However, you must provide the information or number for the purpose of evaluation.

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What percentage of revenue did the following departments account for in 2017? (% total must equal 100)

How many units did you sell in each category in 2017?

What was your average gross margin (as a percentage) for the following categories in 2017?

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What were your total operating expenses as a percentage of sales in 2017?

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Service and Customer Satisfaction

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Training and Education

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Attach your marketing plan here.

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