Criteria for Circular Futures


The best initiatives will be those that demonstrate uniqueness and difference from other initiatives in the field. Innovation does not necessarily involve inventing something entirely new. Rather, the initiative may comprise new products or processes, as well as new applications or hybrid combinations of existing tools. In other words, innovation can be present in new approaches to an old idea, or the application of an old idea to a different problem. Applicants should describe how their initiatives are driven by original, ground-breaking ideas.


For changemakers the ultimate goal is to permanently change and improve a system or an industry - in the case of CircularFutures, to build a circular economy. This means that their solutions go beyond treating symptoms of social problems - and are looking to redefine the underlying and broken patterns, mind-sets and structures that cause the problems in the first place. This vision for systemic change looks to address the root causes or systemic drivers of a problem.  

In this context, scale focuses less on increasing the size of their organization or having the organization replicate its work in different areas and focuses more on scaling the impact of their ideas. This fundamental shift in approach usually requires strategies that scale both the direct and indirect impact of the organization in order to more quickly reach a ‘tipping point’ - the point at which impact self-accelerates without depending on the initiating organization. 

Collaborations that generate indirect impact involve engaging other actors from beyond the corporate actors, social entrepreneurs or public-sector actors. This means opening up the initiatives and empowering others to co-create the solution; i.e. help replicate the idea, advocate for the idea, push for the idea to become policy, build on the idea and/or strengthen the model and its impact with complementary activities. These actions then allow for more efficient and leveraged strategies to ensure that the idea is able to gain maximum impact, moving towards the creation of new norms and real changes in systems.

1. Welcome!
How might we transform the consumer goods industry towards one that builds economic, natural and social capital and that is less wasteful, more restorative and resilient?

You can be one of the 30 pioneers to complete our 6 month multiplier program and co-create solutions to this key question with other circular economy innovators. This incredible experience has been designed to give you the space and time to collaborate and innovate with other remarkable leaders, entrepreneurs and innovators. Good luck with your application!
2. Basic Info
The best subtitles are short, informative and catchy.

Select the description below that best applies to your solution.

Choose up to four sectors that apply to your project.

  • Specify where your project or organization is headquartered.
  • Specify the primary location where the project is creating impact.

External site related to the Project
Upload an inspirational picture.
Share a video story to gain visibility and support for your venture! 
Check out A Changemaker's Guide to Storytelling and consider submitting to Change Stories.

3. Project Summary

This will be the first introductory text about this project that viewers will see. 300 characters max.
What if - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

 What if... your project could change something or make something extraordinary possible? This is your chance to inspire others by sharing the most thought-provoking aspect of your project's strategy for change! A successful “WHAT IF?” statement pairs a social challenge with a unique opportunity for change and features a relevant, inspiring photo.Click here to enter text
Be specific! "What if the world was happy?" is not as thought-provoking as asking "What if rats could be used to detect land mines and save thousands of lives?"

Refer to the specific context that this project operates within.
Strong solutions address the root causes of the problem identified.
4. Innovation
Consider telling us a real story about the solution in action and how it uses ground-breaking ideas.
If possible you could share this idea with us here.
Please be specific about your needs regarding other solutions.
5. Collaboration
Please, describe the type of collaboration as well as the stakeholders you would need to engage.
Please describe why you think collaboration is important for the success of your initiative.
6. Impact
Consider telling us a real story about the solution in action and how it creates impact.
Please share the impact you have had in the circular sector, to date.

Below are additional fields that can be included and have corresponding CM fields.

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