Project Sequoia (Technology)

watchLAB welcomes you to the online survey for Project Sequoia!

Topic: Technology
Incentive: Round 1 - $50. If chosen for Round 2 - $300. Potential to earn up to $400
Genders: All genders
Type of study: in-person discussion
Length of study: Round 1 - 10 minute web interview. If chosen for Round 2 - 3 hours
Dates: Round 1 - Tuesday March 6th. If chosen for Round 2 -Tuesday March 20th
Time: Round 1 - Day time Round 2 - Day time (exact times to be determined)
Location: Phone/ Web interview
Note: You'll need to be available for both rounds 1 (March 6th) and 2 (March 20th) in case you are selected for round 2.

Before you get started -- some stuff you should know:

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Let's Get Started with Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

City

State

Zip Code

Gender

Birthdate (mm/dd/yyyy)

Which of the following best describes your ethnicity?

Last Page

Are you available both on Tues. March 6th and Tues. March 20th during the daytime to participate in the study?

YesNo

Which of the following best describes your marital status?

SinglePartnered (Married or Common Law)

What of the following best describes your living situation?

I live in an apartment that I rentI live in a house that I rentI live in a Condo (apartment) that I ownI live in a house that I own

Are you the parent or legal guardian to any children that live with you?

YesNo

What is your current employment status?

IF EMPLOYED: What is your occupation?

What company do you work for?

What industry is that in?

Which of the following devices do you own and use regularly in your household?

	I currently own and use regularly	I do NOT own and use reguarly
Smart Home Assistant (e.g. Amazon Echo, Google Home)
Smart Thermostat that can be connected to, and be controlled by your smartphone (e.g. a Nest)
Smart Security Camera that can be connected to, and be controlled by your smartphone
Smart Lights that can be connected to, and be controlled by your smartphone
Smart TV that can that can play things like Netflix, YouTube, etc without an additional device
TV Media Streaming Device (e.g. Google Chomecast, Apple TV, Amazon Fire TV)
Wireless Speaker or Streaming Audio (e.g. Beats Pill, Bose Soundlink, Chromocast Audio)
Smart Wi-fi Router (e.g. Google Wi-Fi, Apple Airport, Eero, etc.)
Smart Watch (e.g. Apple Watch, LG Watch, etc)
Wireless in-ear headphones (e.g. Apple Airpods, LG tone, Beats X, etc)

Which of the following smartphones do you own and use for personal purposes at least multiple times per week? If you have more than one smartphone that you use for personal purposes, please think of the one you use most often.

Apple iPhoneSamsung Galaxy (e.g. Note, S6 / S7, etc.)Google Pixel or NexusOther Android Phones (e.g. HTC, LG, etc.)Windows Phone (e.g. Nokia Lumina 1020, Lumina 920)Blackberry Phone (e.g. Blackberry Storm, BlackBerry Bold)Other

When thinking about your social life, which of the following best describes you?

I see my friends occasionally but we don't have a very deep relationshipMy friends and I are close, but we don't need to be in touch all the timeMy friends are an important part of my life and I make sure to see or talk to them regularlyMy friends are one of the biggest parts of my life and I make sure to see or talk to them regularly

When thinking about your overall style and vibe, which of the following statements best describes you?

It’s really important to me to stand out from the crowd. I like to be different even if it means some people don’t get itI pride myself on being unique in a lot of ways, but I’m not necessarily trying to stand outI try to be unique in some ways, but overall I tend to fit in with most of the people I knowIt’s important to me to fit in

Page 4

LAST PAGE!

1. Let's talk about what role technology and the Internet plays in your life.
HOW STRONGLY DO YOU AGREE OR DISAGREE WITH EACH STATEMENT?
1. DISAGREE MOSTLY - "1"
2. DISAGREE SOMEWHAT - "2"
3. AGREE SOMEWHAT - "3"
4. AGREE MOSTLY - "4"

	1	2	3	4
I often take the opportunity to discuss my knowledge of technology or electronics products with others
I give others advice when they are looking to buy technology or electronics products
I want others to say 'wow' when they see my electronics
Computers confuse me; I'll never get used to them

2. What do you want your tech devices to do for you?
Pick the top 5 based on how well they describe how you feel about tech devices. Your #1 ranked item should be the one that most describes your feelings.
(Enter "1" for your #1 choice,
"2" for your #2 choice…
and "5" for your #5 choice, etc)
(Select no more than 5; Enter "0" for non-ranked)

Get out of the way

Help me achieve my goals

Help me be productive

Help me express my individuality

Help me feel like I'm part of the in-crowd

Help me stand out from the crowd

Make me feel secure and safe

Reflect my lifestyle

	I currently own and use regularly	I do NOT own and use regularly
Smartphone
Laptop Computer
Tablet (e.g. iPad, Kindle Fire)