Shopping Survey - Project Halo

watchLAB welcomes you to the online survey for Project Halo!

• Topic: Shopping
  
• Incentive: $175
  
• Genders: Female
  
• Ages: 18-45
  
• Type of study: Online 
  
• Length of study: 2.5 hours (5 assignments over 7 days, 30 minutes each)
  
• Dates: April, 4th to April 15th
  
• Location: Nationwide
  

Before you get started -- some stuff you should know:

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Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

City

State

Zip Code

Birthdate (mm/dd/yyyy)

Gender

Please select... Female Male Transgender

What is your...?

Ethnicity

Please select... African American or Black American Indian or Alaska Native Asian American Caucasian or White Hispanic, Latino or Spanish Origin Native Hawaiian or Pacific Islander Other

Martial Status

Please select... Married Widowed Separated Divorced Domestic Partner Living with Significant Other Single

Household Income

Please select... Under $25k $25-49K $50-74K $75-99K $100-149K $150-199K $200-499K $500K or more

Highest level of education attained

Please select... Some High School High School Graduate Some College AA, 2-year or Trade Degree BA or 4-year Degree Some Post Graduate Post Graduate Degree

Employment Status

Please select... Full-time Part-time Self-employed Stay at Home Parent Retired Unemployed

Page 4

In the past 6 months, which of the following items have you bought for yourself? Please think about what you have bought for your own use, and not for anyone else.

Jewelry and other accessoriesShoesClothing or apparel, such as tops, pants, suits, skirts, dresses, jackets and blazers, etc.Lingerie/intimatesSwimwearOuterwear, such as winter coats, rain jackets, etc.None

In the past 12 months, how much did you spend on clothing for yourself? Again, please only think about the clothing you’ve purchased for your own use, and not anyone else. (Please do not include your spending on shoes, accessories, intimates, swimwear, outerwear when answering this question.)

Which of those statements best describe your attitude toward fashion? 

I am not all that interested in fashionI love fashion and shopping; I am always the first to wear new trendsI love fashion and shopping; but I wait for others before trying a new trendI am on a tight budget, but still find a way to be fashionableI prefer timeless, classic styles and generally stick to brands I know wellI prefer casual, comfortable styles and I’m will to pay more for brands I love

Which of the following retailers of women's clothing and apparel have you heard of?

AmazonAnn TaylorAnn Taylor Factory StoreAnthropologieBanana RepublicBanana Republic Factory StoreExpressGAPH&MJ CrewJ Crew OutletJC PenneyKohl’sLOFTLOFT Outlet StoreLou & GreyLululemonMacy’sNordstromNordstrom RackOld NavyOld Navy OutletZaraNone of the above

In the past 12 months, did you purchase clothing for yourself from the following retailers, either in store or online? If you did not purchase clothing for yourself from the listed retailer, did you at least shop in store or online without purchasing?

	Purchased In-Store	Purchased Online	Shopped In-Store	Shopped Online	Have not shopped here at all in the last 12 months
Amazon
Ann Taylor
Ann Taylor Factory Store
Anthropologie
Banana Republic
Banana Republic Factory Store
Express
GAP
H&M
J Crew
J Crew Outlet
JC Penney
Kohl’s
LOFT
LOFT Outlet Store
Lou & Grey
Lululemon
Macy’s
Nordstrom
Nordstrom Rack
Old Navy
Old Navy Outlet
Zara

In the next 12 months, how likely are you to purchase clothing for yourself from each of the following retailers? Again, please do NOT include shoes, bags, or accessories, only apparel. 5 DEFINITELY WILL 1 DEFINITELY WILL NOT

	5	4	3	2	1
Amazon
Ann Taylor
Ann Taylor Factory Store
Anthropologie
Banana Republic
Express
Gap
H&M
J Crew
J Crew Outlet
JC Penny
Kohl's
Loft
Loft Outlet Store
Lou & Grey
Lululemon
Macy's
Nordstorm
Nordstorm Rack
Old Navy
Old Navy Outlet
Zara