Most accountants struggle with sales and marketing. These things don't come naturally to most and it takes practice. You can start by identifying your ideal client or niche audience. Segmenting the market makes marketing to the masses a lot more manageable. Once you've selected your ideal client, start putting together a plan for the next 3, 6, 12 months with targets on how many new clients you will secure.
Check out this infographic on a step by step approach to attracting new clients:
There is always room for improvement when it comes to marketing and sales. Start by taking a look at your target audience; does your website appeal to your ideal client or niche? If not, that's a great place to start. Prospective clients will seek out information about your firm using the web. Make sure you are doing everything you can to best represent your firm to prospective new clients.
For more helpful tips, check out this article on "Top 8 Marketing Strategies for Accounting Firms"
Way to go, your marketing and sales plans are paying off! It doesn't end here though. Sales and marketing are two areas of business that are constantly changing and will need improvements along the way. Be diligent with your plans and follow through. With a consistent and up-to-date plan, you will continue to attract the qualified, A class clients that you might need to grow your business.
At PANALITIX, we find that firms that are already high performing in certain business areas can achieve EVEN MORE than they thought possible by focussing by driving their strengths, while being cognisant of their weaknesses. We'd love to discuss how we might work with you to help you attract even more clients.