Project Ivory (Fashion IDIs)

watchLAB welcomes you to the online survey for Project Ivory!

• Topic: Fashion
  
• Incentive: $150-$200
  
• Genders: Female's only-
  
• Ages: 18-34
  
• Type of study: On-site
  
• Length of study: 1 hour- 2.15 minutes
  
• Dates: Monday, May 21st
  
• Location: New York, NY
  

Before you get started -- some stuff you should know:

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study. 

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

Gender

Please select... Female Male Transgender

City

State

Zip Code

Metro Area

Please select... Atlanta-Sandy Springs-Roswell, GA Austin-Round Rock, TX Boston-Cambridge-Newton, MA-NH Charlotte-Concord-Gastonia, NC-SC Chicago-Naperville-Elgin, IL-IN-WI Cincinnati, OH-KY-IN Dallas-Fort Worth-Arlington, TX Denver-Aurora-Lakewood, CO Detroit-Warren-Dearborn, MI Houston-The Woodlands-Sugar Land, TX Los Angeles-Long Beach-Anaheim, CA Miami-Fort Lauderdale-West Palm Beach, FL Milwaukee-Waukesha-West Allis, WI Minneapolis-St. Paul-Bloomington, MN-WI Nashville-Davidson–Murfreesboro–Franklin, TN New York-Newark-Jersey City, NY-NJ-PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Phoenix-Mesa-Scottsdale, AZ Portland-Vancouver-Hillsboro, OR-WA Sacramento–Roseville–Arden-Arcade, CA San Antonio-New Braunfels, TX San Diego-Carlsbad, CA San Francisco–Oakland–Hayward, CA San Jose-Sunnyvale-Santa Clara, CA Seattle-Tacoma-Bellevue, WA St. Louis, MO-IL OTHER

Birthdate (mm/dd/yyyy)

Ethnicity

Please select... African American or Black American Indian or Alaska Native Asian American Caucasian or White Hispanic, Latino or Spanish Origin Middle Eastern or North African Native Hawaiian or Pacific Islander Multi-Racial Other

What is your...?

Highest level of education attained

Please select... Some High School High School Graduate Some College AA, 2-year or Trade Degree BA or 4-year Degree Some Post Graduate Post Graduate Degree

Are you currently enrolled in school?

Please select... Yes No

What school do you attend?

Employment Status

Please select... Full-time Part-time Self-employed Stay at Home Parent Retired Student Unemployed

In which industry are you employed?

Please select... Agriculture & Forestry Arts, Entertainment & Recreation Business/Professional Services Construction Consumer Services Education Finance & Insurance Government Health Care Lodging Management of Companies & Enterprises Manufacturing Media Membership Organizations Non-classifiable establishments Nonprofit Institutions Oil & Gas or Mining Public Utilities Private Households Real Estate Religious Organizations Rental & Leasing Restaurants, Bars & Food Services Retail Transportation Services Wholesale

What is your job title and occupation?

Household Income

Please select... Under $25k $25-49K $50-74K $75-99K $100-149K $150-199K $200-499K $500K or more

Mobile Phone Usage

What is the brand of your personal mobile phone?

Please select... None Apple Samsung LG Blackberry HTC Nokia Sony Motorola Droid Other

What is the model of your personal mobile phone?

What is the O/S of your personal mobile phone?

Please select... None iOS Android Blackberry Windows

How long have you owned a smartphone?

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Let's get started!

Which of the following apps do you currently have installed on your smartphone?

a. Facebookb. Instagram c. Snapchatd. Twittere. WhatsAppf. Pinterestg. Otherh. None of the above / no apps

Now we'd like to ask you some questions about how you shop. What types of products do you tend to shop for frequently? By shop, we mean browsing, researching, or buying products. Select one.

a. Electronics b. Clothing, shoes, jewelry and other fashion accessories c. Household goods and home decor (e.g. furniture, decorations, artwork, etc.) d. Beauty products (e.g. makeup, skin care products, etc.) e. Sports equipment f. Toys and games g. Other

When you shop (browse, research, or buy clothing, fashion, or beauty products), who are you typically shopping for? Select all that apply.

a. For myself b. For friendsc. For my spouse/partnerd. For my young child(ren) (under ten years old)e. For my pre-teen child(ren) (between 10-12 years old)f. For my teenage child(ren)(between 13-18 years old)g. For my adult children (18+ years old)

In general, how do you prefer to shop? By shop, we mean browsing, researching, or purchasing products. Select all that apply.

a. In a physical store b. On a desktop or laptop computer c. On my mobile phone

Which of the following have you done in the last month or so on your mobile phone.

a. Searched for brands, businesses, stores, productsb. Purchased clothing, jewelry, shoes, or a beauty product c. Commented on, favorited or liked a social media post from a business or brandd. Tapped on an advertisement I saw on social media to learn more aboute. Sent or received clothing, fashion or personal care product recommendations to or from friends or family f. Opened up a shopping-specific app/mobile site to browse for clothing, accessories, or beauty products g. None of the above

Do you follow any clothing, fashion and/or beauty businesses or brands on the following platforms?

	Yes	No
Instagram
Youtube
Facebook

Do you follow any clothing, fashion, beauty influencers on the following platforms? By “influencers,” we mean celebrities, bloggers, vloggers, or other people you don't know personally, who run accounts related to specific topics.

	Yes	No
Instagram
Youtube
Facebook

Please tell us your Instagram username