Project Legend (Insurance)

watchLAB welcomes you to the online survey for Project Legend!

Topic: Insurance
Incentive: $125-$250 gift card
Genders: All genders
Ages: 25-59
Type of study: Remote interview & In- person
Length of study: 1-4 Hours
Dates: June 26th-June 27th
Location: Remote using phone/web & Boston, MA for those that live in Boston

Before you get started -- some stuff you should know:

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Birthdate (mm/dd/yyyy)

Ethnicity

What is your...?

Highest level of education attained

Are you currently enrolled in school?

What school do you attend?

Employment Status

In which industry are you employed?

What is your job title and occupation?

Martial Status

Household Income

Last Page

What is your exact age?

Have you ever participated in a focus group, a panel discussion, or an individual interview conducted by a marketing research company, or have you ever participated in a usability test?

YesNo

Do you recall the topic?

How many total insurance policies do you have (auto, home, renters, umbrella – but NOT health)?

0123+

How many cars do you have insured?

How many drivers do you have insured?

Who is your car insurance provider?

How long have you been with your car insurance company?

Who in your household is the primary decision maker regarding insurance policies?

MeI share it with someone elseAnother household member is responsible

When did you last renew your auto policy (answer for your most recent policy renewal)

How do you manage your insurance policy (that is, add or remove drivers, add or remove vehicles, add, remove or change coverage and deductibles)? [Select all that apply]

A. I call my insurance representative or insurance agent B. I log into my insurance website with my username and password to make changes C. Other______________ D. I do not manage my insurance policy

Have you you ever tried to make an online change (that is, add or remove drivers, add or remove vehicles, add, remove or change coverage and deductibles) and you were not successful?

How comfortable are you using the internet and websites in particular?

If you manage accounts online, which devices do you use to manage them? Please check all that apply

Smartphone Tablet PC Laptop or PC desktop computer Mac

What type of smartphone do you use?

AndroidIphoneOther

When was the last time you successfully made a change to your account you manage?

I am going to read you a list of applications. For each one, please tell me if you ever use that type of application.

Note to Recruiter: For each one they ever use, ask:

How often do you use that type of application?

Would you say you use it less than once a month or less, 2-3 times a month, about once a week or more than once a week?

	Never use	1x /month	2-3x /month	1x /week	>1x /week
News applications, to get information about news, sports, politics or weather
Games, like puzzles, sports or action games
Entertaining applications other than games—just fun things to help pass the time
Productivity applications that help you get things done or help make everyday tasks easier—such as banking or managing your personal finances, managing insurance matters, making travel arrangements, buying items or researching a potential purchase