CHI18-2127 - Denmark (Jewelry & Diamond Lovers)
watchLAB welcomes you to the online survey for
Project Denmark
!
Topic
: Jewelry & Diamonds
Incentive
: $125-$200
Genders
: Male & Female
Ages
: 20-64
Type of study
: Focus Group
Length of study:
2 hours
Dates:
Tuesday, August 7th - Wednesday August 8th
Location
: Chicago, IL
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Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Email
Mobile Phone
Gender
Please select...
Female
Male
Transgender
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Birthdate (mm/dd/yyyy)
Age
Ethnicity
Please select...
White, or Caucasian
African American
Asian American or Pacific Islander
Native American
Hispanic / Latino / Central or South American
Bi-racial/Multi- racial
Other
Jewelry & Diamonds
What is your employment status?
Please select...
Full Time
Part Time
Stay at home spouse/mother
Full Time Student
Part Time Student
Not employed but looking for work
Not employed and not seeking work
Retired
Into which category does you annual household income before taxes fall into?
Please select...
Under $25k
$25k - $50k
$50k - $75k
$75k - $100k
$100k - $125k
$125k - $150k
$150k - $200k
$200k - $300k
$300k+
What is your current marital status?
Please select...
Single & not in a serious relationship
Single & in a serious relationship
About to be engaged to be married
Engaged to be married
Married recently
Married for some time
Separated, divorced, or widowed
Will this be your first, second, or third marriage?
Please select...
1
2
3
Which of the following statements best describes your attitudes towards purchasing fine jewelry?
Please select...
I cannot recollect the last time I acquired fine jewelry
I have not acquired fine jewelry within the past 5 years
I have acquired only one or two pieces of fine jewelry in the past 5 years
I am planning on purchasing fine jewelry
I have personally made several fine jewelry purchases within the past 5 years
I enjoy collecting fine jewelry and personally purchase pieces regularly
Which, if any, of the following statements apply?
Please select...
I have purchased diamond jewelry or an engagement ring
I have received diamond jewelry or an engagement ring
I am planning on purchasing diamond jewelry or an engagement ring
None of these statements apply
Have you purchased/received, or plan to purchase, an engagement ring?
Yes
No
When did you purchase/receive, or plan to purchase, and engagement ring?
Please select...
Within the past 6 months
Between 6 - 12 months ago
Over 12 months ago
Within the next 3 months
Within the next 3 - 6 months
Within the next 6 - 12 months
In over a year from now
What is the dominant stone in the engagement ring that you purchased/received, or plan to purchase?
Please select...
Diamond
Emerald
Sapphire
Ruby
Pearl
Something else
None
Undecided
How large is the diamond or main diamond stone in the engagement ring?
Please select...
Less than ½ carat
½ carat
¾ carat
Between ¾ and 1 carat
1 carat
Between 1 to 2 carats
More than 2 carats
Approximately how much was spent/are you planning to spend, on the engagement ring?
Please select...
$3k or less
$3k - $5k
$5k - $7k
$7k - $10k
$10k+
I don’t know
Who is the decision maker behind the purchase of this diamond engagement ring?
Please select...
My fiance and I
Someone else helped me decide (significant other)
I was the sole decision maker
How many pieces of fine jewelry containing a diamond at least
½
carat or above have you personally purchased or received in the past year?
Now, how many pieces of fine jewelry containing a diamond at least
½
carat or above have you personally purchased or received in the past
two
years?
And how many pieces of fine jewelry containing a diamond at least
½
carat or above have you personally purchased or received in the past
five
years?
Lastly, on a scale of 1 to 10, where 1 means you usually hold back your opinions on things, and 10 means you really like to share your opinions, how would you rate yourself?
Please select...
1
2
3
4
5
6
7
8
9
10
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