Project Idaho (Millennial Parents)
watchLAB welcomes you to the online survey for the Project Idaho (Millennial Parents)!
Topic: Millennial Parents
Incentive: $125
Genders: All
Age: 22-30
Type of study: one on one remote interviews + 3-day online activity
Length of study: 90 minute interview
Dates: August 14th - 24th
Location: online/remote
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Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Gender
Please select...
Female
Male
Transgender
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Age
Birthdate (mm/dd/yyyy)
Ethnicity
Please select...
African American or Black
American Indian or Alaska Native
Asian American
Caucasian or White
Hispanic, Latino or Spanish Origin
Middle Eastern or North African
Native Hawaiian or Pacific Islander
Multi-Racial
Other
What is your...?
Highest level of education attained
Please select...
Less than high school
Some high school
High School
Some college or College Graduate
Graduate School
Prefer to not answer
Are you currently enrolled in school?
Please select...
Yes
No
Employment Status
Please select...
Full-time
Part-time
Self-employed
Stay at Home Parent
Retired
Student (full time)
Unemployed (seeking employment)
In which industry are you employed?
Please select...
Agriculture & Forestry
Arts, Entertainment & Recreation
Business/Professional Services
Construction
Consumer Services
Education
Finance & Insurance
Government
Health Care
Lodging
Management of Companies & Enterprises
Manufacturing
Media
Membership Organizations
Non-classifiable establishments
Nonprofit Institutions
Oil & Gas or Mining
Public Utilities
Private Households
Real Estate
Religious Organizations
Rental & Leasing
Restaurants, Bars & Food Services
Retail
Transportation Services
Wholesale
What is your job title and occupation?
Martial Status
Please select...
Married
Widowed
Separated
Divorced
Domestic Partner
Living with Significant Other
Single
Do you have any children under the age of 18 living in your household?
Yes
No
Can you please tell me ages of your children?
Which of the following best describes your current living situation?
Living with children and spouse or significant other
Living with children and my parents
Living with children and other adult relative(s)
Living with children as a single parent
Living with children and a roommate
Other
Can you please share your address including city and state?
And which of the following best describes the area where you live?
Urban/city center
Suburban
Rural
Household Income
Please select...
Under $30,000
$30,000 to $39,999
$40,000 to $49,999
$50,000 to $59,999
$60,000 to $69,999
$70,000 to $79,999
$80,000 to $89,999
$90,000 to $99,999
$100,000 or higher
Last Page
Do you have a computer with Internet access in your home?
Yes
No
Do you have a smartphone or digital camera that would allow you to take and upload photos and/or video?
Yes
No
Do you have a laptop or tablet with video call capabilities?
Yes
No
Thinking about all the grocery shopping and food purchasing decisions for your household, about how much do you personally do?
All of it
Most of it
At least half of it
Less than half of it
Do none of the grocery shopping
Where do you typically shop for groceries? (select all that apply)
Traditional grocery stores (such as Safeway or Kroger)
Mass merchandisers (such as Target or Walmart)
Organic or natural food store (such as Whole Foods or Trader Joe’s)
Club store (such as Sam’s Club or Costco)
Convenience or drug store (such as 7-11 or CVS)
Online/delivery (such as Amazon Fresh or Thrive Market)
Other
Please select the statement that best reflects you when it comes to buying groceries.
I’m not very concerned about price.
I pay attention to price, but it isn’t a deciding factor.
I sometimes use coupons and take advantage of sales, but it doesn’t drive my choices.
I tend to only look for and buy whatever is on sale or I have a coupon for.
I usually buy whatever is the lowest priced option.
Thinking about the meal preparation for your household, about how much do you personally do?
All of it
Most of it
At least half of it
Less than half of it
Do none of the grocery shopping
Do you or any other member of your household have any of the following food allergies or sensitivities?
Eggs
Nuts (like almonds, peanuts, etc.)
Wheat
Gluten
Soy
Milk or milk products
Other
None
Are you, or anyone in your household, on any of the following:
A doctor prescribed diet due to diabetes, or on a doctor prescribed weight loss diet
Observing a strict religious diet such as Kosher for people of the Jewish faith or Halal for people of the Muslim faiths
On a paleo or other 0-carb diet
On a non-GMO diet
On a gluten-free diet
On a vegan diet
None of these
How often are you preparing meals at home?
Every day
5 or 6 times a week
3-4 times a week
1-2 times a week
Less than once a week
Never
Which, if any, of the following food products have you purchased and used as a part of your meal prep in the past three months?
Canned vegetables
Frozen vegetables that come in a pouch or bag
Canned soup
Boxed soup (ready-to-serve)
Frozen bread or dough products
Refrigerated dough products (such as crescents, biscuits, pizza dough)
Dry pasta
Other dry grains (such as quinoa)
Dry baking mixes (cake, brownie, etc.)
Frozen meats
Frozen pizza
Boxed dinner kits
Dry, packaged side dishes
Prepared salads
Dry beans
Which, if any, of the following brands/products have you purchased and eaten and/or served to your family in the past 3 months?
Birds Eye
Campbell’s soup
Old El Paso taco kits
Texas Toast
Pillsbury refrigerated dough products
Kraft Macaroni & Cheese
Duncan Hines baking mixes
Helper (i.e. Hamburger/Chicken/Tuna Helper)
Betty Crocker baking mixes
Digiorno Pizza
Amy’s frozen meals
Totino’s Pizza Rolls
Uncle Ben’s rice mixes
You mentioned buying and eating/serving Pillsbury refrigerated dough products at home. Approximately, how often do you eat and/or serve this to your family?
Once a week or more often
Once every few weeks
Once a month
Once every 3 months or less often
You mentioned buying and eating/serving Helper (any variety – Chicken/Hamburger/Tuna) at home. Approximately, how often do you eat and/or serve this to your family?
Once a week or more often
Once every few weeks
Once a month
Once every 3 months or less often
You mentioned buying and eating/serving Betty Crocker baking mixes at home. Approximately, how often do you eat and/or serve this to your family?
Once a week or more often
Once every few weeks
Once a month
Once every 3 months or less often
You mentioned buying and eating/serving Totino’s Pizza Rolls at home. Approximately, how often do you eat and/or serve this to your family?
Once a week or more often
Once every few weeks
Once a month
Once every 3 months or less often
How would you describe your approach to food? What do you think about and look for when determining what to buy and prepare?
Please use complete sentences and elaborate.
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