Project Colossus (Fitness)

watchLAB welcomes you to the online survey for Project Colussus!

Topic: Fitness
Incentive: $125 check on-site
Genders: All
Ages: 23-30
Type of study: Focus Group
Length of study: 90 minutes
Dates: September 13
Location: Chicago, IL

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Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

City

State

Zip Code

Metro Area

Gender

Birthdate (mm/dd/yyyy)

Ethnicity

What is your...?

Highest level of education attained

Employment Status

In which industry are you employed?

What is your job title and occupation?

Martial Status

Household Income

What is your ethnicity?

LAST PAGE

I’m going to read you three “trios” of words. For each trio, please tell me which ONE word of the three best describes your usual everyday style of casual dressing? Again, please keep in mind there are no right or wrong answers and it’s best to be thoughtful to choose the one that best matches you personally.

Trio 1

Trio 2

Trio 3

Which one of these three statements best describes you?

I hunt for clothes and footwear that others don’t haveI look for what’s trendy and popularI don’t spend too much time thinking about my clothing and footwear

Which one of these best describes you

Fitness is one of my primary passions – a part of my identity and almost defines meFitness is something I like to do and is important to me, but it’s just one part of me and my interests

I’m going to read a number of different statements that may or may not describe you. For each, please how much you agree with it, using a scale of completely disagree and complete agree. We’re looking for a range of different attitudes, so please answer as honestly as you can without feeling the need to overestimate any of these.

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
I like to keep up with the latest fitness trends around new types of working out and exercises classes to make sure I’m always trying something new with my fitness
I like to be the first to try new exercise routines, classes, or events
I’m not too concerned about how stylish my workout clothing is

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
It’s just as important that workout clothing and footwear look cool as it is that it functions or performs well

Thinking about your normal workouts at the gym or when you’re in a favorite group exercise class: which of the following best describes how you’d compare yourself to the other people at the gym or in your class…

Overall I’m only somewhat intense in my workouts vs. others. I do sweat, but I’m probably not pushing myself as hard as most other people. I’m probably low intensity compared to others.Compared to others, I'm pushing myself and working out with some intensity. I’m getting a good sweat but could probably push even harder.I’m really intense, pushing myself more than others and ensuring I’m really maximizing my workout.I’m the most intense, pushing myself harder than most other people there. I’m really hardcore.