Project Citrine (Footwear)

watchLAB welcomes you to the online survey for the Project Citrine (Footwear)!

• Topic: Footwear
  
• Incentive: $125 
• Genders: All
• Age: 18-25
• Type of study: focus group
  
• Length of study:90-minutes
• Dates: Sept 27th
  
• Location: Chicago
  

Before you get started -- some stuff you should know:

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study. 

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Gender

Please select... Female Male Transgender

City

State

Zip Code

Metro Area

Please select... Atlanta-Sandy Springs-Roswell, GA Austin-Round Rock, TX Boston-Cambridge-Newton, MA-NH Charlotte-Concord-Gastonia, NC-SC Chicago-Naperville-Elgin, IL-IN-WI Cincinnati, OH-KY-IN Dallas-Fort Worth-Arlington, TX Denver-Aurora-Lakewood, CO Detroit-Warren-Dearborn, MI Houston-The Woodlands-Sugar Land, TX Los Angeles-Long Beach-Anaheim, CA Miami-Fort Lauderdale-West Palm Beach, FL Milwaukee-Waukesha-West Allis, WI Minneapolis-St. Paul-Bloomington, MN-WI Nashville-Davidson–Murfreesboro–Franklin, TN New York-Newark-Jersey City, NY-NJ-PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Phoenix-Mesa-Scottsdale, AZ Portland-Vancouver-Hillsboro, OR-WA Sacramento–Roseville–Arden-Arcade, CA San Antonio-New Braunfels, TX San Diego-Carlsbad, CA San Francisco–Oakland–Hayward, CA San Jose-Sunnyvale-Santa Clara, CA Seattle-Tacoma-Bellevue, WA St. Louis, MO-IL OTHER

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Please select... African American or Black American Indian or Alaska Native Asian American Caucasian or White Hispanic, Latino or Spanish Origin Middle Eastern or North African Native Hawaiian or Pacific Islander Multi-Racial Other

What is your...?

Highest level of education attained

Please select... An undergraduate student at a college or university A graduate student at a college or university Employed full-time Employed part-time A full-time homemaker Not currently employed outside the home Unemployed Retired

Are you currently enrolled in school?

Please select... Yes No

Employment Status

Please select... Full-time Part-time Self-employed Stay at Home Parent Retired Student Unemployed

In which industry are you employed?

Please select... Agriculture & Forestry Arts, Entertainment & Recreation Business/Professional Services Construction Consumer Services Education Finance & Insurance Government Health Care Lodging Management of Companies & Enterprises Manufacturing Media Membership Organizations Non-classifiable establishments Nonprofit Institutions Oil & Gas or Mining Public Utilities Private Households Real Estate Religious Organizations Rental & Leasing Restaurants, Bars & Food Services Retail Transportation Services Wholesale

What is your job title and occupation? If Homemaker, what is your partner's occupation?

Please tell me where you attend school (N/A if not student)

Martial Status

Please select... Married Widowed Separated Divorced Domestic Partner Living with Significant Other Single

Household Income

Please select... Under $25k $25-49K $50-74K $75-99K $100-149K $150-199K $200-499K $500K or more

Children under the age of 18 in HH?

YesNo

Last Page

Which of these are some of your top interests or passions? 

A. Attending music festivals and live musicB. Coffee culture (finding or making the perfect cup of coffee)C. Comic books, graphic novels, animeD. Cooking and bakingE. Drawing or paintingF. Fashion and keeping up with the latest clothing style looks and trendsG. Keeping up with the latest technology and gadgetsH. Make up and beautyI. Making music, being in a bandJ. Playing organized sportsK. ReadingL. Video games like Xbox and PlaystationM. Watching organized sportsN. Working out, exercising, or staying fitOther

Which, if any, are your top three interests overall? (example: A, B, C)

Please tell me which ONE word of the three best describes your usual everyday style of casual dressing?

EffortlessMainstreamPut-together

Please tell me which ONE word of the three best describes your usual everyday style of casual dressing?

EdgyCoolMinimal

Please tell me which ONE word of the three best describes your usual everyday style of casual dressing?

BasicOn-trendSimple

Please review each and then choose the ONE that you think best matches you.  Please keep in mind there are no right or wrong answers and it’s best to be thoughtful to choose the one that best matches you personally

I like to invent or create my own new looks rather than following othersI am one of the first to adopt new trendsI wait to see what looks are proven and only then do I generally take them on myself

Which one of these three statements best describes you?

I hunt for clothes and footwear that others don’t haveI look for what’s trendy and popularI don’t spend too much time thinking about my clothing and footwear

Footwear

How many pairs of each of the following types of footwear do you own?

“Athletic-inspired” sneakers made by sports brands but are really more for fashion or casual wear; this could include shoes like Nike Airmax or Jordans or “retro” running shoes like New Balance

Athletic shoes made by sports brands for performance use in actual sports and athletic activities

Casual slip-on shoes such as Tom’s or Vans

Which of the following types of footwear have you purchased in the past 12 months?

Athletic-inspired” sneakersAthletic shoesCasual slip-on shoes

How many pairs have you purchased in the past 12 months?

“Athletic-inspired” sneakers made by sports brands but are really more for fashion or casual wear; this could include shoes like Nike Airmax or Jordans or “retro” running shoes like New Balance

Athletic shoes made by sports brands for performance use in actual sports and athletic activities

Casual slip-on shoes such as Tom’s or Vans

If one pair, about how much did you pay for that pair? If multiple pairs, what is the most you spent on one of those pairs?

“Athletic-inspired” sneakers made by sports brands but are really more for fashion or casual wear; this could include shoes like Nike Airmax or Jordans or “retro” running shoes like New Balance

Athletic shoes made by sports brands for performance use in actual sports and athletic activities

Casual slip-on shoes such as Tom’s or Vans

What are some of the brands and models you’ve purchased in the past 6 months?

AdidasAsicsBrooksConverseNew BalanceNikePumaReebokUnder ArmourVansAnything mentioning a “special collaboration” / celebrity / athleteAdidas AlphaBounceAdidas Consortium productAdidas InikiAdidas NMDAdidas PureBoostAdidas Stan SmithAdidas SuperstarAdidas Tubular (also called Shadow)Adidas UltraBoostBalenciaga (multiple models)Converse/ChucksHeritage Jordans (Jordan 1 through 14)Nike Air Force 1Nike Air Max 90Nike Air Max 95/97Nike HuaracheNike Lab productNike retro AirMax seriesNike VaporMaxRick Owens (multiple models)Y3sYeezys

What stores do you usually shop for athletic shoes or athletic-inspired footwear?

Macys Bloomingdales Nordstrom Nike.com or Nike stores Adidas.com or Adidas stores Another shoe brand store/siteKohlsFamous FootwearShoe ShowDSWChampsOlympiaRack RoomJC PenneySearsUrban OutfittersAnthropologieAsosAcademy Finish Line Footlocker Lady Footlocker Foot Action Journeys Modell’s Hibbett Dick’s Sporting GoodsDr. Jays Grailed Haven Kinfolk Karmaloop Golden Denim NYC: Barney’s NYC: Saks NYC: Supreme NYC: Jimmy Jazz NYC: Packer NYC: Alife NYC: Extra Butter NYC: Kith NYC: Undefeated NYC: NikeLab 21M [note: not the same as the Nike Store/Niketown] CHI: Saint Alfred CHI: Vividbraille CHI: Leader 1345

Which of the following statements best describes you?

I mostly buy sneakers that are on saleI usually buy sneakers that are on sale, but sometimes buy them at full priceI sometimes buy sneakers that are on sale, but usually buy ones that are full priceI almost always buy sneakers that are full price

How often do you do any form of exercise, activity, or sport to keep fit and/or in shape? 

Not often at all…. Maybe once every few months or even less oftenAbout once a monthA few times a month, but not every weekAbout once a weekTwice a week3 times per week4 times per week5 times per weekAlmost daily or daily

What are your one or two primary or favorite workouts, activities, classes, or ways of exercising?  And, how frequently do you generally do those one or two workouts? A = 6-7 times/week  (a normal or average week)   B - 4-5 times/week   C - 2-3 times/week   D - once/week   E - 2-3 times/month   F - once/month   G - less than once a month   H - never 

You mentioned earlier that you use permanent markers.  How frequently do you personally use each of the following brands of permanent markers at home, school, or work? 

	A - 6-7 times/week	B - 4-5 times/week	C - 2-3 times/week	D - once/week	E - 2-3 times/month	F - once/month	G - less than once a month	H - never
Running
Trail running
Outdoor hiking
Walking, Nordic walking
Yoga, Pilates
Step aerobics
Studio Dance (e.g. Zumba, Latin, etc.)
Indoor Cycling Class (e.g. Spin)
High Impact Group Fitness Class (e.g. Cardio Conditioning, Muscle Conditioning, High Impact Training, Body Attack, Body Combat, Les Mills)
Cardio kickboxing
Total Body Conditioning
Weightlifting (e.g. free weights, Nautilus)
CrossFit
Bootcamp
Suspension Training
Outdoor cycling
Mountain biking
Boxing, kickboxing, Thai boxing
MMA (mixed martial arts)
Boxing, kickboxing, Thai boxing
Traditional team sports (e.g. soccer, basketball, volleyball, golf, etc.)

For each, please how much you agree with it, using a scale of 1=completely disagree and 5=complete agree.  We’re looking for a range of different attitudes, so please answer as honestly as you can without feeling the need to overestimate any of these.

	1 = COMP-LETELY DISAGREE	2	3	4	5 = COMP-LETELY AGREE
Wearing popular brands with big, recognizable logos is important to me when it comes to clothing and footwear
I’m interested in popular looks that everyone else is wearing
I like keep my fashion and look safe
Sneakers are a key element of my personal style and casual look
I’m really up to date on the latest collabs in the sneaker world

Thinking about an average week during warmer weather, roughly how many days per week are you wearing sneakers?

Once/weekTwice/week3-4 times/week4-5 times/week6 times/weekDaily / 7 times/week

When you think about the last pair of athletic shoes to use for working out or exercising you bought, what made you most excited or interested in that pair?  What really drew you to them? Please use complete sentences.

When you think about the last pair of athletic-inspired fashion or casual sneakers you bought, what made you most excited or interested in that pair?  What really drew you to them? Please use complete sentences.