Project Colorado (Athletic Wear)

watchLAB welcomes you to the online survey for Project Colorado!

Topic: Athletic Wear
Incentive: $100 (checks will be mailed out to respondents after the project ends - please allow 4-5 weeks for processing, due to the ongoing COVID-19 pandemic)
Genders: All
Ages: 24-38
Type of study: Online Focus Group
Length of study: 1 hour
Dates: Monday, April 27th
Location: Chicago, IL (study is conducted remotely via videoconference on BlueJeans app)

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Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

City

State

Zip Code

Metro Area

Gender

Birthdate (mm/dd/yyyy)

Ethnicity

What is your...?

Highest level of education attained

Employment Status

In which industry are you employed?

What is your job title and occupation?

Martial Status

Household Income

What is your ethnicity?

LET US GET STARTED

What is your age?

For each category A - M below, please select whether it's an interest of yours, whether it's a "Top 3" interest of yours, or whether it's not an interest at all for you. Please make sure three categories below are labeled as your "Top 3"; no more, no less.

	THIS IS AN INTEREST OF MINE	TOP 3 INTEREST	NOT AN INTEREST
A. Attending music festivals and live music
B. Coffee culture (finding or making the perfect cup of coffee)
C. Comic books, graphic novels, anime
D. Cooking and baking
E. Drawing or painting
F. Fashion and keeping up with the latest clothing style looks and trends
G. Keeping up with the latest technology and gadgets
H. Make up and beauty
I. Making music, being in a band
J. Working out, exercising, staying fit, or playing sports
K. Reading
L. Video games like Xbox and Playstation
M. Watching organized sports

How often do you do any form of exercise, activity, or sport to stay active and keep fit and/or in shape? Would you say it’s more or less

Last Page

Please list the one or two SPECIFIC activities that your PRIMARILY do for exercise / being active. And for each of those one or two specific activities, please write in how often you do them on average. Please only list only UP TO TWO specific activities that you primarily do for exercise / being active.

In terms of your fitness and staying active, please rate your level agreement or disagreement with the following statements on a scale of 1 – 5, where 1 = I completely disagree and 5 = I completely agree:

	Strongly Disagree (1)	2	Neither agree nor disagree	4	Strongly Agree (5)
A: I like to work out casually but am not religious about it
B: For me fitness is more about staying active than it is having a fixed work-out regime
C: Keeping fit is something I like to do and is important to me, but it’s just one part of me and my interests
D: For me being active is really just a way of hanging out with people and socializing a bit
E: It’s important for me to have a proper exercise routine that I do my best to stick to
F: If I skip part of my work-out routine, I feel the negative impact on my life
G: I take working out & fitness seriously
H: Fitness is a big part of my life and my identity

1. How many pairs of each of the following types of footwear do you own?

2. What are the brand(s) of footwear that you purchased in the past 12 months?

3. (FOR EACH TYPE MENTIONED) How many pairs have you purchased in the past 12 months?

4. How much did you pay for each pair?

	NUMBER OF PAIRS OWNED	TYPES/ Brands PURCHASED	# OF SHOES PURCHASED & PRICE
“Athletic-inspired” sneakers made by sports brands but are really more for fashion or casual wear; this could include high-tops like Nike Jordans or “retro” running shoes like New Balance
Athletic shoes made by sports brands for performance use in actual sports and athletic activities
Casual slip-on shoes such as Tom’s or Vans

Thinking about when you wear sneakers, which of the following statements is most true of you?

I wear sneakers mainly for exercise I wear sneakers equally for both exercise and for lifestyle / casualwear I wear sneakers mainly for lifestyle / casualwear

Thinking about those kinds of sneakers… which of the following statements best describes your typical shopping habits at those stores?

I only buy sneakers that are on saleI usually buy sneakers that are on sale, but sometimes buy ones that are full priceI sometimes buy sneakers that are on sale, but usually buy ones that are full priceI almost always buy sneakers that are full priceNone of the above