Project Cactus (Outerwear)

watchLAB welcomes you to the pre-qualifying online survey for Project Cactus (Outerwear)!

• Topic: Outerwear
• Incentive: $150 
• Genders: All
  
• Ages: 25 - 45
• Dates: Tuesday, June 11th
• Type of study: Focus Group
• Length of study: 90-minutes
• Location: Portland, OR

Before you get started -- some stuff you should know:

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study. 

Ready to start the survey?

Thank you for your interest in this paid study! If your responses align with our client's research criteria we will contact you for scheduling & to ask a few more qualifying questions.

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Gender

Please select... Female Male Trans female/Trans woman Trans male/Trans man Non-binary/Genderqueer/Gender non-conforming

City

State

Zip Code

Metro Area

Please select... Atlanta-Sandy Springs-Roswell, GA Austin-Round Rock, TX Boston-Cambridge-Newton, MA-NH Charlotte-Concord-Gastonia, NC-SC Chicago-Naperville-Elgin, IL-IN-WI Cincinnati, OH-KY-IN Dallas-Fort Worth-Arlington, TX Denver-Aurora-Lakewood, CO Detroit-Warren-Dearborn, MI Houston-The Woodlands-Sugar Land, TX Los Angeles-Long Beach-Anaheim, CA Miami-Fort Lauderdale-West Palm Beach, FL Milwaukee-Waukesha-West Allis, WI Minneapolis-St. Paul-Bloomington, MN-WI Nashville-Davidson–Murfreesboro–Franklin, TN New York-Newark-Jersey City, NY-NJ-PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Phoenix-Mesa-Scottsdale, AZ Portland-Vancouver-Hillsboro, OR-WA Sacramento–Roseville–Arden-Arcade, CA San Antonio-New Braunfels, TX San Diego-Carlsbad, CA San Francisco–Oakland–Hayward, CA San Jose-Sunnyvale-Santa Clara, CA Seattle-Tacoma-Bellevue, WA St. Louis, MO-IL OTHER

Birthdate (mm/dd/yyyy)

Age

Ethnicity

Please select... African American or Black American Indian or Alaska Native Asian American Caucasian or White Hispanic, Latino or Spanish Origin Native Hawaiian or Pacific Islander Other

What is your...

Highest level of education attained

Please select... Some High School High School Graduate Some College AA, 2-year or Trade Degree BA or 4-year Degree Some Post Graduate Post Graduate Degree

Employment Status

Please select... Working Full time Working Part Time Stay at home parent Full Time student Part Time student Retired Unemployed/Seeking work

In which industry are you employed?

Please select... Agriculture & Forestry Arts, Entertainment & Recreation Business/Professional Services Construction Consumer Services Education Finance & Insurance Government Health Care Lodging Management of Companies & Enterprises Manufacturing Media Membership Organizations Non-classifiable establishments Nonprofit Institutions Oil & Gas or Mining Public Utilities Private Households Real Estate Religious Organizations Rental & Leasing Restaurants, Bars & Food Services Retail Transportation Services Wholesale

What are the occupation/industry(s) of the adults in your household?

Marital Status

Please select... Single, never married Living with a partner Married Divorced Separated Widowed None of the above

Household Income

Please select... Under $25k $25-45K $45-60k $60k-75k $75-100k $100k+

Please tell us...

When thinking about shopping for outerwear, please tell us which one statement best describes you.

Please select... I decide what brands/items to purchase and buy them for myself I decide what brands/items to purchase, but someone else in my household makes the actual purchase Someone else in my household makes the decision and the purchase

When purchasing outerwear, which ONE of these types of stores is the one you most frequently shop, either in-store or online?

Please select... Department stores Brands’ own stores Outdoor specialty stores Hunting or fishing specialty stores Sporting goods stores Fashion boutiques Discount stores like TJ Maxx or Marshalls Another type not listed here

How often do you shop at this type of store?

	Very frequently	Somewhat frequently	Infrequently	Never
Department stores
Brands' own stores
Outdoor specialty stores
Hunting and fishing specialty stores
Sporting goods stores
Fashion boutiques
Discount stores (ex: TJ Maxx, Marshalls)
Other

Which, if any, of the following types of clothing purchases have you made for yourself in the last 12 months?

Lightweight hoody or zip-up jacket for casual wearHeavy “puffy” jacket made from down or another material for extremely cold weatherJacket that’s fleece or quilted for keeping warm on cooler daysShell jacket purchased for its waterproof qualitiesRain coat or trench coat that is waterproofSnow or ski jacket that’s waterproofNone of the above

Thinking specifically about the jacket you purchased:  please tell us the brand + model (if you know it), its size, the approximate amount you paid for it, and the store or website where you made the purchase.

Which, if any, of the following brands would you never consider buying outerwear and jackets from in the future?

Arc’teryxL.L. BeanMountain HardwearThe North FacePatagoniaREIOpen to all of the above

For each of the following terms, used in describing clothing and footwear, please tell us how familiar you are with it:

	I haven't heard that term before	I've heard or seen it, but I don't really know anything about it	I've heard or seen it, and I vaguely know what it does	I am pretty familiar with that term
Thinsulate
GORE-TEX
Polartec

What do you think of as being the benefits or drawbacks of GORE-TEX?

How often do you plat sports or work out, either outside, at a gym, or taking classes?

Please select... Not often at all…. Maybe once every few months or even less often About once a month A few times a month, but not every week About once a week Twice a week 3 times per week 4 times per week 5 times per week Almost daily or daily

Which of the following activities, if any, have you done at least once this year or in late 2018? 

BackpackingCampingCanoeing/PaddlingOutdoor climbingIndoor climbingCross-Country SkiingDownhill SkiingFishingTrail hiking (at least 5 miles)KayakingMountain BikingSnowboardingStand-up Paddle BoardingTrail RunningWhitewater RaftingOtherI have not participated in any of these activities in the past year.

Now, about how many times in 2019 and late 2018 have you done that activity?

Backpacking

Camping

Canoeing/Paddling

Outdoor climbing

Indoor climbing

Cross-Country Skiing

Downhill Skiing

Fishing

Trail hiking (at least 5 miles)

Kayaking

Mountain Biking

Snowboarding

Stand-up Paddle Boarding

Trail Running

Whitewater Rafting

Other

Thinking about the activities you just described, how many times did you do them...

In the daytime temperatures in the mid 60s F or higher (16 C+)?

With daytime temperatures in the mid 40s F to mid 60s F (4-15C)?

With daytime temperatures lower than the mod 40s F (Lower than 4C)?

Where did you do some of those activities?

When you think about your various outdoor activities, how would you describe your role when it comes to organizing and planning them?

Please select... I generally let others do the planning. I’m happy to go along, though others generally put the plan together Some of the time I’m the planner, though most of the time others do the planning Most of the time I’m the planner, though sometimes others do the planning I’m always the planner

Please tell us how much each of the following described you using a 1-to-5 scale.

A) I consider myself extremely well-informed about outdoor clothing and footwear, including new products, features, and clothing technology.

Please select... 1. Does not describe me at all 2. 3. Neutral 4. 5. Strongly describes me

B) I'm the "go to" person for many of my friends when it comes to getting advice or ideas about new brands and products to buy for hiking and climbing.

Please select... 1. Does not describe me at all 2. 3. Neutral 4. 5. Strongly describes me

C) Most of my outdoor purchases are made at outdoor specialty retailers like REI or outdoor brands' own stores (like Patagonia store of website).

Please select... 1. Does not describe me at all 2. 3. Neutral 4. 5. Strongly describes me

D) I frequently read outdoor media such as magazines or blogs to stay up to date on new products.

Please select... 1. Does not describe me at all 2. 3. Neutral 4. 5. Strongly describes me

E) I'm willing to pay a premium for the latest outdoor gear.

Please select... 1. Does not describe me at all 2. 3. Neutral 4. 5. Strongly describes me

Thank you for your interest in this paid study! If your responses align with our client's research criteria we will contact you for scheduling & to ask a few more qualifying questions.