Project Derby (Interests)

watchLAB welcomes you to the online survey for Project Derby!

Topic: Interests
Incentive: Earn up to $250
Genders: All Genders
Ages: 25-55 years old
Type of study: Focus Group
Length of study: 3.5 Hours
Dates: Tuesday, Nov. 12th - Thursday, Nov. 14th
Location: Chicago, IL

Before you get started -- some stuff you should know:

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Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Birthdate (mm/dd/yyyy)

Ethnicity

What is your...?

Highest level of education attained

Employment Status

In which industry are you employed?

What is your job title and occupation?

Martial Status

Household Income

LETS GET STARTED

How do you feel about the following brands?

	This is a brand I fell warm towards	This is a brand I feel neutral towards	This is a brand I don't like	I have never heard of this brand
American Airlines
Apple
Armani
Google
Louis Vuitton
Mercedes Benz
Johnnie Walker
Remy Martin
Neiman Marcus
McDonald's
Hennessy
Macy's

Thinking about the following spirits, how often if at all, do you drink any of the following?

	Most of the time drink	Drink at least once per month	Sometimes drink	Rarely Drink	Very Rarely Drink	Never Drink
Vodka
Tequila
Cognac
Rum
Champagne
Whiskey
Wine

Could you imagine or think or like to drink cognac one day?

YesNo

Where do you usually drink cognac?

At homeIn bars/clubs/restaurants/hotels

Interests

What brands of Tequila do you drink Regularly, at least once per month?

HerraduraDon JulioPatronCasamigos

Where do you typically drink your preferred brands of whiskey or tequila?

At homeAt a bar/club/restaurant/hotelNone of the above

How much do you agree with the following statements?

	Agree Completely	Agree Somewhat	Not At all
I like to read when I have some free time
I consider myself a creative thinker and enjoy visualizing and braingstoorming
I like to go to exhibitions in museum, go out to theaters, movies, live music shows
In social settings I am comfortable conversing with people I have just been introduced to
People around me often come to me for recommendation before buying/trying something new
I enjoy trying new things (food / drinks)

How much do you agree with the next set of statements?

	Agree	Neither Agree nor Disagree	Disagree
My friends think I have a real sense of style.
I consider myself to be more logical than conceptual in my thinking.
I have cultivated a taste for exclusive products and services.
When it comes to art, literature and entertainment, my taste is more traditional than contemporary.
I enjoy attending art openings, theatre productions and live musical events.
I like to travel and experience different cultures.

Who is your internet provider?

What are your favorite brands of clothing?

Can you name some VERY high end clothing and shoe brands for men?

Where did you go on your last vacation?

What type of car do you own?

Can you name the MOST high end spirits brand you know / heard of / ever tasted?

Imagine you were opening a store. What kind of store would it be, and how would it differ from other stores of its kind?