Project Artic (Groceries)

watchLAB welcomes you to the online survey for Project Artic!

Topic: Groceries
Incentive: $100
Genders: All Genders
Ages: 25-44
Type of study: Focus Group
Length of study: 90 Minutes
Dates: Monday, Feb. 10th
Location: Portland, OR

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Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Birthdate (mm/dd/yyyy)

Ethnicity

What is your...?

Highest level of education attained

Employment Status

In which industry are you employed?

What is your job title and occupation?

Martial Status

Household Income

Do you have any children or stepchildren age 18 and under living with you?

LETS GET STARTED!

When it comes to purchasing your household groceries, particularly food, which of the following statement best applies to you?

I personally choose and purchase all my groceriesI personally choose and purchase about half of my groceriesI personally choose and purchase less than half of my groceries Someone else chooses and purchases my groceries

What is your experience with the following brands of cheese?

	Enjoy Quite Regularly (2x a month)	Occasionally	Aware of, never tried, but are open to	Not aware of, but would consider	Would Never buy
Sargento
Cabot
Kerrygold (or Dubliner)
Tillamook
Cacique
Kraft
Cracker Barrel
Athenos
Frigo
BelGioioso
Store Brand
Other

Groceries

On average, how often per week do you prepare and cook the following types of meals or side dishes yourself at home?

	Rarely or Never	1-2x a week	3-4x weekly	5-7x weekly	7x weekly or more often
Soups, Strews, Curries
Grain Bowls (e.g. rice & beans
Salads
Pasta or lasagna
Baked Potatoes
Homemade Pizza
Veggie-Forward side dishes (e.g. roasted broccoli)
Tacos

Of those meals you regularly prepare at home yourself, do you ever use additional ingredients to customize and "finish off" the dish before serving?

YesNo

What are some ingredients you like to sprinkle on or add toward the end of the preparation to enhance the texture and flavor of a dish?

	Meal Type	Topper
Meal #1
Meal #2
Meal #3
Meal #4

Which of the following types of foods might you 'top' a meal you have prepared with?

On a scale of 1 to 5 where 1 = Strongly Agree, 2 = Agree, 3= Neutral, 4 = Disagree, 5 = Strongly Disagree. How much do you agree with the following statements?

	1	2	3	4	5
I stick with my tried and true foods, value transparency, and often eco-friendly and local brands
I'm driven to be the first to try and share new food experiences with others and willing to spend more on food
I look for the best value, but ultimately healthy and natural are the most important qualities from food choices
I'm too busy to prep meals, so buying healthy and organic convenience items makes cooking easier
I want organic food and clean labels, but I'd rather not spend a lot more for my groceries
I turn to friends, the news, or blog to get ideas about what foods to buy or meals to make
I'm not interested in healthy in healthy food "fads", so I stick with the brands and meals I've always eaten

On a scale of 1 to 5 where 1 = Strongly agree, 2 = I agree, 3= I am Neutral, 4 = I disagree, 5 = Strongly Disagree. How much do you agree with the following statements?

	1	2	3	4	5
I regularly use meals as a way to bring my family together
The quality of the food I eat is very important to me
I love to experiment with new foods and cuisines
I like to express myself through the foods I make
I share information about brands, products, and recipes I like with my friends and family