Project Croatia (Athletic Wear)

watchLAB welcomes you to the online survey for Project Croatia!

Topic: Athletic Wear
Incentive: $150
Genders: All Genders
Ages: 18-35
Type of study: Remote Webcam Focus Group
Length of study: 75 Minutes
Dates: Monday, March 30th | Tuesday, March, 31st
Location: Chicago

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Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Birthdate (mm/dd/yyyy)

Ethnicity

What is your...?

Highest level of education attained

Employment Status

In which industry are you employed?

What is your job title and occupation?

Martial Status

Household Income

LETS GET STARTED!

On a scale of 1-10, where 1 means "Not a big part of your life, not passionate about" and 10 means "Very big part of your life, very passionate about". How would you rate each of the following?

Watching professional sports

Vegetarianism

Video Games

Fitness and Working Out

Design (Architecture, home decor, etc.)

Clothing and style

Making an effort to buy "green products" and support brands committed to sustainability

Technology

Finding ways to become

Shopping in person

To the best of you recollection, from which of the following brands have you made a purchased of either apparel or footwear in the past...

	Sometime in 2020	Sometime in the second half of 2019 (July-Dec.)	Sometime in the first half of 2019 (Jan.-June)	None of these / Before 2019
Adidas
Allbirds
Athleta
Cole Haan
Converse
Everlane
Fabletics
Fila
Frye
J. Crew
LuLuLemon
Mizuno
Merrell
New Balance
Nike
Outdoor Voices
Puma
Reebok
Rhone
Sketchers
Sperry
Sweaty Betty
Ten Thousand
The North Face
Timberland
Toms
Ugg
Under Armour
Vans

Which of the following style of dress or clothing do you wear at least once per week?

Formal Business SuitsBusiness Casual or "smart" casual clothing"Athleisure" clothing, meaning casual items designed to be suitable for exercise and everyday wear, often made by athletic brandsCasual outfits you think of as stylish or more put together, often based around jeans or denimSpecial uniform clothing for work or school

Athleisure

How many times per or per month do you exercise or participate in an athletic activity or sport?

Thinking about the following activities, how often if at all do participate in each of the following?

Going for a run

At a traditional gym: working out on your own (not taking a class)

At a gym: taking a group HIIT class (Equinox Metcon classes, Les Mills classes (Body Pump, Body Jam, Grit, Combat), TRX Classes, total body conditioning classes, bootcamp classes, etc.)

At a gym: taking a yoga, pilates, or barre class

At a gym: taking a spinning/cycle class

At a boutique or chain studio: taking a group HIIT class (Orangetheory, Barry's Bootcamp, Burn, Zone5, Fit Ritual, etc.), does NOT include Crossfit

At a boutique or chain studio: taking a yoga, pilates, or barre class (CorePower yoga, Pure Barre, Bar Method, etc.)

At a boutique or chain studio: taking a spinning/cycle class at a studio

At a CrossFit-branded Box: Doing a WOD

Of the activities that you participate in at least once a week, which ONE activity would you say is your primary?

Page 6

Athleisure

CrossFit

Are you currently a member of a CrossFit Box?

YesNo

Which if any of the following footwear models are you aware of, have you ever owned, and would consider buying in the future?

Athleisure

About how many times per week do you wear "athleisure" clothing for each of these activities?

	Never	Once a week or less often	2-3 times a week	4-6 times a week	7 or more times a week
Fitness activities or sports
Doing outdoor activities such as day hikes or camping
Hanging out at home
Neighborhood, close to home activities such as walking the dog or taking your child to the park
Daytime running errands, such as going to the grocery store or pharmacy
Meeting up with friends casually, such as for coffee, brunch, or going to their home
Doing generally daytime activities solo or with friends, such as going shopping, to the mall, or movies
Meeting up with friends for more stylish, often evening activities, such as drinks, dinner, or "going out"

	Aware of	Ever Owned	Not aware of
Nike Metcon
Reebok Nano
NoBull