Project Kodiak (Hair Dressers)

watchLAB welcomes you to the online survey for Project Kodiak!

• Topic: Hair Dressers
  
• Incentive: $200 Amazon Gift Card
  
• Genders: All Genders
  
• Ages: 18-64
  
• Type of study: Remote Webcam Focus Group
  
• Length of study: 2-hours
  
• Dates: Tuesday, September 8th
  
• Location: Nationwide
  

Before you get started -- some stuff you should know:

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study. 

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Email

Mobile Phone

Gender

Please select... Male Female Transgender Female Transgender Male Gender Variant / Non-Conforming / Non-Binary

City

State

Zip Code

Metro Area

Please select... Atlanta-Sandy Springs-Roswell, GA Austin-Round Rock, TX Boston-Cambridge-Newton, MA-NH Charlotte-Concord-Gastonia, NC-SC Chicago-Naperville-Elgin, IL-IN-WI Cincinnati, OH-KY-IN Dallas-Fort Worth-Arlington, TX Denver-Aurora-Lakewood, CO Detroit-Warren-Dearborn, MI Houston-The Woodlands-Sugar Land, TX Los Angeles-Long Beach-Anaheim, CA Miami-Fort Lauderdale-West Palm Beach, FL Milwaukee-Waukesha-West Allis, WI Minneapolis-St. Paul-Bloomington, MN-WI Nashville-Davidson–Murfreesboro–Franklin, TN New York-Newark-Jersey City, NY-NJ-PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Phoenix-Mesa-Scottsdale, AZ Portland-Vancouver-Hillsboro, OR-WA Sacramento–Roseville–Arden-Arcade, CA San Antonio-New Braunfels, TX San Diego-Carlsbad, CA San Francisco–Oakland–Hayward, CA San Jose-Sunnyvale-Santa Clara, CA Seattle-Tacoma-Bellevue, WA St. Louis, MO-IL OTHER

Birthdate (mm/dd/yyyy)

Ethnicity

Please select... African American or Black American Indian or Alaska Native Asian American South Asian Origin Middle Eastern Origin Caucasian or White Hispanic, Latino or Spanish Origin Native Hawaiian or Pacific Islander Other

What is your...?

Highest level of education attained

Please select... Some High School High School Graduate Some College AA, 2-year or Trade Degree BA or 4-year Degree Some Post Graduate Post Graduate Degree

Employment Status

Please select... High school student athlete Undergraduate or graduate student at a college or university Full-time Part-time Self-employed Stay at Home Parent Retired Unemployed

In which industry are you employed?

Please select... Agriculture & Forestry Arts, Entertainment & Recreation Business/Professional Services Construction Consumer Services Education Finance & Insurance Government Hair & Beauty Health Care Lodging Management of Companies & Enterprises Manufacturing Media Membership Organizations Non-classifiable establishments Nonprofit Institutions Oil & Gas or Mining Public Utilities Private Households Real Estate Religious Organizations Rental & Leasing Restaurants, Bars & Food Services Retail Transportation Services Wholesale

What is your job title and occupation?

Martial Status

Please select... Married Widowed Separated Divorced Domestic Partner Living with Significant Other Single

Household Income

Please select... Less than $24K $25K-$49K $50K-$74K $75K-$99K $100K-$149K $150K+

LETS GET STARTED!

Which, if any of the following positions do you currently hold within the salon where you work?

OwnerManager Supervisor/DirectorAssistant SupervisorTechnical ManagerColoristIndependent Stylist (I rent a chair, I am not an employee) I am a remote worker and work on my ownOther

Which of the following best describes the salon you currently work at?

a. I am an independent stylist, do not work for a salon b. My salon is small (less than 5 chairs) c. Large Salon (more than 6 chairs) d. Chain Salon (multiple locations)Other

Which of the following best describes you?

a. I rent my chair at the salon b. I rent a suite at a salonc. I travel to my clients outside of the salon or as an independent stylistd. I am an employee of the salon Other

Which of the following services do you provide your clients?

Women's HaircutsMen's HaircutsBlowdriesFormal / Bridal StylingKeratin Smoothing TreatmentHair ExtensionsSingle ProcessGlazingFace Frame / Half head / Full Head Highlights or LowlightsDouble ProcessPainting / Ombre / CreativeCorrective ColorNone of the above

Since Covid-19 Phase 1 re-opening (~April 2020), how many months have you been back to work at the salon or independently? 

A few weeks1 month2-3 months I never stopped workingI have not returned to work

How often do you color your clients hair?

Always, that is all I do / I only colorDaily, most but not all of my appointments include a color treatmentOften, at least a few times a week my appointments require a color treatmentRarely, I am a stylist and I only do color treatments for a few of my clientsNever, I am a stylist and never do color treatments for my clients

What is the average price for a color treatment in your salon?

$0-$74$75-$125$126-$175$176-$250$250+

What is the name of your salon?

Hair Dressers

Which of the following brands are you aware of / familiar with?

L’Oreal ProfessionalSchwarzkopfRedkenWellaSassoonClairol ProfessionalPaul MitchellMatrixGoldwellNone of the above

Which of the following brands do you use most often for color applications?

L’Oreal ProfessionalSchwarzkopfRedkenWellaSassoonClairol ProfessionalPaul MitchellMatrixGoldwellNone of the above

Which of the following brands would you never consider using?

L’Oreal ProfessionalSchwarzkopfRedkenWellaSassoonClairol ProfessionalPaul MitchellMatrixGoldwellOpen to all

What is your role when it comes to the choice & selection of COLOR brands used/sold in your salon?

a. I have no say/not consulted in the choice – our manager decides b. I decide/choose the brands that are used & sold in our salon - upon consultation with my teamc. I alone decide & choose the brands used & sold in the salonOther