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A good strategic plan helps you create a shared vision for the future that is grounded in your values and realized through your mission. A plan with clear and elastic strategies can help you keep your eye on the prize no matter what happens along the way. At its best, strategic planning is a reflective and collaborative process that lets you step back from day-to-day responsibilities and think about where you want to be in 3-5 years and what you need in order to get there. It results in a set of overarching goals with realistic strategies for achieving those goals. A successful strategic plan is supported by a detailed development and implementation plan with a series of objectives and tactics that together create a blueprint for the future. The successful completion of a strategic planning process can result in: Clear mission statement; Compelling vision for the future that will excite and engage all stakeholders; Statement of core values to guide short-term and longer-term decision making; Shared understanding of the strategic issues facing your organization and a set of goals, strategies and initiatives that will address those issues; A deep understanding of the external philanthropic, programmatic, political, and economic trends that impact your field; A roadmap for financial sustainability and diversification utilizing traditional and entrepreneurial income generation; A dynamic communications and marketing strategy; An assessment of the infrastructure and human resources needed to achieve and sustain successful growth; and Realistic performance measures designed to assess your impact as you implement the plan.
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