Event: Salesforce.com ID

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RetailMarketingHealthcare ProvidersHealthcare PayersDigital Healthcare

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Roundtable Topics

Overview: True financial recovery will lie in more than cost-cutting measures. Creating a cost-effective strategy for growth for the “new normal” following the pandemic is the only way forward.

Please rank the topics based on your priorities. (A being highest, E being lowest.)

1. Market share is the “softest” it’s been in a decade. According to past trends, patients re-entering healthcare are likely to follow the technology adoption curve. Thus, organizations that are digitally prepared will capture the first-mover advantage.

2. Organizations need to have a two-pronged strategy in place for “re-opening” -- a streamlined triage system to meet the sudden influx of demand, so as to not overload the system and increase risk; and a remote care solution to cater to patients hesitant to attend in-person appointments in the initial period of “reopening". Telemedicine will be critical to an overall “reopening” strategy.

3. Marketing teams will be critical to the rapid recovery of their systems. It will be vital that they can strategically target growth to the most profitable service lines. This will mean they must not only have the right infrastructure in place but also the most streamlined tech stack possible to both reduce overall costs and extend their reach.

Objectives & Leadership

How many people report to you (directly & indirectly)?

What are your key departmental / enterprise objectives over the next 6-12 months?

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