Webinar Information
Thank you for your interest in our HETRA University Webinars!  Please register below by entering the number of attendees for the webinar listed.  Webinars are $10.00 per attendee.   

If you are not able to attend the live webinar please do not register here. 

We will have an on-demand option available at the same price shortly after this webinar has been completed. 

Please check the HETRA University website in the near future for information on how to watch the recorded videos. Refunds will not be available if you register and are not able to attend.

All webinar are in Central Standard Time.

Please put the number of attendees in each box for the webinars down below.

Equine Strategic Planning - the What, How, and Why of evaluating your herd, adding new members and retiring Steady Eddie Strategic planning is an important part of all businesses that is often overlooked, undervalued, and misunderstood. Equine Strategic Planning is no different, but is a valuable tool for our organizations to plan financially and, in turn, be more sustainable. Learn processes for how to take a critical look at current equine herds and evaluate the herd for long term sustainability. How to assess programs to develop a targeted approach for equine intake based on specific needs, as well as looking at ethical systems for retiring Steady Eddie in a timely manner


Shelby grew up riding and showing American Quarter Horses, in a barn, where adaptive riding and therapy services were being offered every day. Upon graduating with her bachelor’s degree in Animal Science, she took a full-time position at Heartland Equine Therapeutic Riding Academy (HETRA) as the Equine Operations Manager and has most recently moved into the role of Program Manager. She is a PATH Intl. CTRI, ESMHL, Mentor and was selected as the 2023 PATH Intl. Region 7 Equine Caretaker of the Year. Shelby is driven by building and maintaining a therapy herd that is “healthy, happy, sane and sound” and strives every day to learn from the horses and to share that knowledge with others in the EAS industry.

The link for your webinar will be emailed to you by a HETRA staff member when registration closes, at 9:00 am CT the day the webinar is scheduled. 









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The cost to attend this webinar is $10 per person.