Equine Strategic Planning - the What,
How, and Why of evaluating your herd, adding new members and retiring Steady
Eddie Strategic planning is an important part of all businesses that is often
overlooked, undervalued, and misunderstood. Equine Strategic Planning is no
different, but is a valuable tool for our organizations to plan financially
and, in turn, be more sustainable. Learn processes for how to take a critical
look at current equine herds and evaluate the herd for long term
sustainability. How to assess programs to develop a targeted approach for
equine intake based on specific needs, as well as looking at ethical systems
for retiring Steady Eddie in a timely manner
Shelby grew up riding and showing
American Quarter Horses, in a barn, where adaptive riding and therapy services
were being offered every day. Upon graduating with her bachelor’s degree in
Animal Science, she took a full-time position at Heartland Equine Therapeutic
Riding Academy (HETRA) as the Equine Operations Manager and has most recently
moved into the role of Program Manager. She is a PATH Intl. CTRI, ESMHL, Mentor
and was selected as the 2023 PATH Intl. Region 7 Equine Caretaker of the Year.
Shelby is driven by building and maintaining a therapy herd that is “healthy,
happy, sane and sound” and strives every day to learn from the horses and to
share that knowledge with others in the EAS industry.