Project Burgundy (Brands)

watchLAB welcomes you to the pre-qualifying online survey for Project Burgundy(Brands)!

Topic: Brands
Genders: All
Ages: 25 - 45
Dates Available: March 17 & 18
Type of study: Remote Focus Groups
Length: 90 minutes
Location: Remote study residents nationwide
Incentive: $125 for the Focus Group (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Gender

City

State

Zip Code

Metro Area

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Highest level of education attained

Employment Status

What is your job title?

What organization do you work for? Within what industry?

For anyone employed in your household, what industry do they work in?

Household Income

Tech Requirements

If selected, the research will be conducted by webcam. In order to participate in the project, we need to confirm that you have all of the following:

● A high-speed internet connection

● A laptop or PC computer--this must be your own computer, not a public computer at a library, store, or other public location

● Have and use earbuds or headphones to listen to audio

● A webcam

● A quiet, non-public, location to participate in the interview

Would you have all of the above available for the video discussion, if selected?

Participating in an online interview is similar to using Skype or Facetime, could you tell me how often you yourself have ever used Skype, Facetime or anything similar?

To successfully participate in this discussion, you must have a Chrome or Mozilla Firefox browser installed on your computer. Which browser(s) do you currently have installed on your computer?

Would you be willing to install a Chrome or Mozilla Firefox browser on your computer if you do not already have it?

Please tell us...

Have you ever participated in a focus group or in-person market research interview?

What subjects did you discuss in the focus group or in-person interview?

When was the last time you participated in a market research discussion?

Pre-COVID, for each brand, please tell me which statement best applies for you

	Read the magazine at least once a month	Visit the website at least once a month	Follow on social media	Listen to the podcast at least once a month	Watch their video content (e.g. on YouTube)	None of these
1. Allure
2. Bon Appetit
3. Conde Nast Traveller
4. Glamour
5. GQ
6. SELF
7. The New Yorker
8. Vanity Fair
9. Vogue
10. Wired
11. In Style
12. Cosmopolitan
13. Men's Health
14. Food & Wine
14. Variety
15. Washington Post
16. Shape
16. VICE
17. Travel + Leisure
18. Esquire

Pre-COVID, how often do you typically access the following types of content (for example, by reading a magazine, visiting a website, following on social, watching videos)?

	A. Every week	B. At least once a month	C. Every few months	D. Once or twice a year	E. Rarely or never
1. Style & Fashion
2. Beauty
3. Wellness (including health, fitness)
4. Food
5.Travel
6. Lifestyle & Culture

Just a few more questions!

How far do you agree or disagree with the following statements about yourself?

	A. Strongly agree	B. Agree	C. Neither agree not disagree	D. Disagree	E. Strongly disagree
1. I'm excited by new ideas
2. I would describe myself as an early adopter
3. I like to expand my horizons
4. Diversity and representation is an important issue for me
5. My friends would describe me as curious about many things
6. My family and friends often seek out my opinion
7. Learning and development are important to me
8. I actively try to hear viewpoints from a diverse set of voices and backgrounds
9. I'm worried about what's happening in society
10. I feel it is my duty to contribute to society as much as I can
11. I value quality
12. To me, quality means a unique product
13. I prefer to take my own path
14. I value craftsmanship
15. I like it when products/services are tailored to my needs

How much do you agree with the following statement? I regularly buy products from luxury brands

Can you tell us about your most recently luxury purchase?

How much do you estimate you spend on the following activities, in a typical month? Subscribing to health/wellbeing magazines or websites (online or print)

Subscribing to other health/wellbeing products or services

Attending health/wellbeing related courses or classes (online or in-person)

Going to health/wellbeing related events or conferences (online or in-person)

Taking fitness classes (online or in-person)

Subscribe to wellness boxes

Subscribing to personalized fashion boxes

Use personal shoppers

Using beauty specialists (beautician, dermatologist, etc)

Subscribe to recipe boxes

Use private chefs

Which of the following 5 statements best describes your attitude towards advertising and marketing?