Social media and e-commerce have grown increasingly intertwined in recent years. Some social media companies have developed features that enable consumers to shop for and purchase products through their platforms. For example, some social media companies have released tools for businesses to build or link to virtual storefronts and/or shoppable product pages directly on their platform.

 

With that in mind, I’d like you to tell me whether you like, don’t like, or aren’t sure if you like the idea of shopping features appearing on the platform. If you’ve already shopped on the platform in question, please incorporate those experiences into your thinking. If you haven’t shopped on the platform or aren’t aware of its shopping features, please try to imagine what it might be like to shop for or purchase products through that platform.

The following is a list of methods for communicating with businesses as part of an online shopping experience. For each, we'd like you to use a scale of 1 to 5 where 1 is “not at all open” and 5 is “very open” to tell us how open you are to using it to reach out to or interact with the businesses you shop with.