State of Utah Governor's Office of Economic Development

The Utah Main Street Program (UMSP):
Community Designation Application

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Page 1

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The new Utah Main Street Program will help Utah communities revitalize their economy, appearance, and image of their downtown commercial districts. They do this by building a strategy centered around a community’s unique heritage and attributes, lifting up what is special about it to make it a great place to live and visit. 


The program will provide a framework and resources to support a community’s downtown revitalization efforts, and will require the community to make a commitment to the Main Street approach.  This is not just about getting a grant for your community, this is a process to support community downtown revitalization.


Main Street is about:

  • Revitalization; giving new life to special areas of a community
  • A traditional center for community life
  • Home to local business
  • Encouraging small business growth and entrepreneurship
  • Encouraging positive community development by in-fill and adaptable uses
  • Preservation of culture and history
  • Place making

The Main Street Movement

People are at the center of the Main Street movement. Organizations are volunteer-driven with volunteers mobilized through committees or teams that reflect the Main Street Approach™. Everyone with a stake in the commercial district and its future are typically involved. Merchants, property owners, the chamber of commerce, industries, local government, and residents all benefit from a healthy local economy and historic core that reflects the community’s heritage and personality. Financial support for the organization comes from the local entities that have a stake in the downtown: city government, merchants, businesses, major employers, and the public. The success of the Main Street organization over the years lies in the fact that it is a local initiative, both organizationally and financially. When there is local buy-in, people care more about the success of the organization and become more involved.


The Governor’s Office of Economic Opportunity (Go Utah) is home of the Utah Main Street Program and administers training, consultation and grant funding for communities with a Main Street designation.


See the tiered framework below to review which tier most closely matches your community's interest & ability to develop your Main Street program.  As the UMSP is a new initiative at Go Utah, communities will either be eligible for Engaged - Tier 1, or Vibrant - Tier 2.  after 2-3 years of successful completion of  the Vibrant Main Street Community Tier 2 level will the community be eligible to apply for Master - Tier 3 level.


The Utah Main Street Program Advisory Committee will review and assist in evaluation of community designation applications.  Once the designation process is complete, the Advisory Committee will then assist in developing and designing the UMSP Community Grant process.  Only Vibrant Main Street Communities (Tier 2) will be eligible to apply for UMSP Downtown Enhancement Grant funds.


We are affiliated with Main Street America!

Main Street America is a community-driven, unique preservation-based economic development tool that enables communities to revitalize downtown and neighborhood business districts by leveraging local assets--from historic, cultural, and architectural resources to local enterprises and community pride. It is a comprehensive strategy that addresses the variety of issues and problems that challenge traditional commercial districts. 

The Main Street Approach™ is a methodology consisting of three integrated components:

  • The vision provides a foundation for outlining the community’s identity, 
  • expectations and ideals for future development, while being grounded in 
  • an understanding of the economic market realities of the district.

Transformation strategies identify long-term and short-term actions that provide a clear sense of priorities and direction to help move a community closer to implementing their vision. 


 

Just about everyone from businesses to residents to governments with increased revenues and goods & services.  Additionally, an amenity for residents is also an amenity for tourists. One of the greatest strengths of Main Street is its multi-disciplinary approach – it’s economic development, tourism, community development, heritage & culture, transportation and preservation and more.  


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UTAH MAIN STREET PROGRAMS - COMMUNITY PARTICIPANT TIERS (8/20/21)

 

Engaged

Main Street

Tier 1

Vibrant

Main Street

Tier 2

Master

Main Street

Tier 3

Accredited    Main Street

Tier 4

Community Requirements

 

 

 

 

Commitment Level from Community

1-3 years

3-5 years

2 years

 

Traditional Main Street District

 

Yes

Yes

Yes

Use Main Street Four-Point Approach®

 

Yes

Yes

Yes

Steering Committee or Board of Directors

 

work toward

Yes

Yes

Local Government Support

Yes

Yes

Yes

Yes

Adequate Operating Budget

 

work toward

work toward

Yes

Employ Executive Director

 

work toward

part-time OK

Yes

Attend Network Meetings (3/yr)

 

 

Yes

Yes

Attend Workshops/Trainings

1/yr. min

3/yr. min

Yes

Yes

Outreach/Public Relations efforts

Yes

Yes

Yes

Yes

Serve as Mentors to Other Towns

 

 

Yes

Yes

Meet National Accreditation Standards

 

 

work toward

Yes

Current Main Street America member

 

Yes

Yes

Yes

Provide Annual/Quarterly Report(s)

annual

annual

quarterly

quarterly

Approved boundary (primary focus area)

gen. boundary

gen. boundary

Yes

Yes

Current Downtown Plan (less 5 years old)

 

work toward

Yes

Yes

 

 

 

 

 

Services (provided by UMSP)

 

 

 

 

Training and Professional Development

 

 

 

 

Main Street 101

Yes

Yes

Yes

Yes

Quarterly Workshops (3/yr)

Yes

Yes

Yes

Yes

Executive Director Meetings (3/yr)

 

By invitation

Yes

Yes

Board Roles & Responsibilities Training

 

Yes

Yes

Yes

Committee Training

 

Yes

Yes

Yes

New Exec. Director Orientation

 

Yes

Yes

Yes

State Conference Attendance

Yes

Yes

Yes

Yes

“Main Street Now” Conference Scholarships

 

 

Yes

Yes

Main Street America Membership (1st yr.)

 

 

Yes

Yes

 

 

 

 

 

Specialist and Technical Assistance

 

 

 

 

Start-up Visits

 

Yes

Yes

 

Developing Mission & Vision Statements

 

Yes

Yes

Yes

New Exec. Director Hiring Assistance

 

as needed

Yes

Yes

Work Plan and Project Assistance

 

Yes

Yes

Yes

Progress Visits

 

 

Yes

Yes

Technical Assistance

 

 

Yes

Yes

Telephone/Video Consultation

Yes

Yes

Yes

Yes

Reconnaissance Level Historic Survey

 

Yes

Yes

Yes

Downtown Enhancement Grants

 

Yes

Yes

Yes

 

 

 

 

 

Communications

 

 

 

 

Program Updates and Mailings

Yes

Yes

Yes

Yes

Public Relations

 

Yes

Yes

Yes

Utah Downtown Revitalization Awards

 

Yes

Yes

Yes

 _____________________________________________


All communities in Utah interested in joining the Utah Main Street Program (UMSP) will be required to provide a resolution of support from the community’s town/city council and will be attached either at time of application for UMSP designation, or during the UMSP community grant application process.

 

A community will officially be recognized as an Engaged Level - Tier 1 Main Street Community once they have completed the UMSP Community Designation Application and have been accepted into the Utah Main Street Program.  The community will commit to participating in the Main Street Training Series and have developed their communications and fund development plans.

 

The Vibrant Level - Tier 2 provides communities with specialized training within their own community. The intent of the Vibrant Level is to assist communities in implementing the Main Street Four-Point Approach to revitalization in existing organization or helping to create new organizations to host the Main Street efforts. The Main Street program will have an active board of directors, providing oversight and direction, volunteer-driven committees completing projects and a dedicated professional assigned with day-to-day needs. Utah Main Street staff, along with other professionals, work closely with Vibrant Level communities to train their boards and committees, hire staff, recruit volunteers and get the program up and running. In addition, at the Vibrant Level, communities will receive specialized trainings designed to help revitalize their downtown or traditional neighborhood commercial district.

 

The Master Level - Tier 3 is available to communities only after they have successfully completed five years in the Vibrant Level program. The intent of the Master Level is to continue assisting communities that have successfully integrated a full Main Street program into their community. This is achieved by continuing to offer Vibrant Level trainings and networking opportunities through UMSP, as well as the opportunity to act as mentors for other Utah Main Street communities.  Communities achieving the Master Level designation will be eligible to proceed to full accreditation with the National Main Street Center.

 

Please contact go-utahruralprograms@utah.gov with any questions or concerns regarding the Main Street Program. Please contact lalmond@utah.gov for technical assistance with this portal.
Please proceed to the full application

Page 2 - Interest & Preparation Survey

Is your community ready for the Utah Main Street Program?

Please take this brief survey to help us evaluate your community's interest in and preparation for the Utah Main Street Program.

Page 3 - Organizational Information

General InformationAll Questions are Required
Contact Information
Community Mailing Address

Please input your mailing address below. 

Community Physical Non-Mailing Address

Your community's physical address is different than the above.

Community Profile
500 word limit
500 word limit
300 word limit
300 word limit
300 word limit
300 word limit
500 word limit

Page 4 - Project Attachments

Project Support Documentation
Please provide the following items in relation to your UMSP Community Designation Application - formats accepted:  pdf, word, xcel, jpg only

Page 5 - Submission and Compliance

Final Confirmation