Project Magic (Entertainment)

watchLAB

watchLAB welcomes you to the pre-qualifying online survey for Project Magic (Entertainment)!

  • Topic: Entertainment
  • Genders: Male
  • Ages: 6 to 11 years old
  • Sessions Available: October 11th through October 13th
  • Type of study: HW & Focus Group
  • Length: HW ~ 30 mins / FG - 90 minutes
  • Location: Seeking participants Nationwide
  • Incentive: $150 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify.  Please note that simply filling out the survey does not automatically qualify you for the study.  Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

Project Details

Please tell us...


To the best of your knowledge, how much does you child (ages 6-11) like the following?
One of the favorites Like it a lot Like it Don’t like it that much Don’t like it at all Not aware

Based on everything your child (ages 6-11) you know about them, how would they rate each of the following things on a 5-point rating scale? Please think of their overall interest in it and all of its different forms like movies, books, comics, video games, TV shows, and toys, rather than just any one movie, video game, comic book, etc. The rating scale is as follows:


  • 5 means I am: A Huge fan (I love all the movies/tv shows and still watch them regularly; I currently read books or comics, I play the video games, collect toys and merchandise, etc.)
  • 4 means I am: A Moderate fan (I really like the movies/tv shows, am currently aware of most things about the character, I might play with the video games, but don't heavily read/use books, comics, or toys)
  • 3 means I am: A Casual fan (I like the movies/tv shows, but I don’t currently pay attention to anything else about the franchise)
  • 2 means I am: Not really a fan (I used to like it or have seen it, but don’t really think about it much anymore)
  • 1 means I am: Not at all a fan (I have never seen the movies/tv shows, and I have no interest in spin-offs, toys, comic books, videogames, etc.)

1 2 3 4 5

Has your child (ages 6-11) connected with the following things since the last school year?

Of the following things, how interested would your child be (ages 6-11) be in owning
toys from each of the following brands?

Definitely interested Somewhat interested Might be interested Somewhat uninterested Definitely not interested

Of the following things, how interested would your child be (ages 6-11) be in owning
games from each of the following brands?

Definitely interested Somewhat interested Might be interested Somewhat uninterested Definitely not interested