Given the need
to open up work-based learning and employment opportunities for adult learners,
it is critical that adult education providers build long-term relationships
with employers and demonstrate success from the perspective of the employer. As
such, COABE has created the Behind Every Employer campaign; led by an advisory
committee of business leaders, the campaign strategically connects companies
with education and workforce organizations across the country to provide
solutions for the workforce challenges they face. The campaign website houses a locator
map that allows employers to search for local educators and solutions they
provide to solve workforce challenges. If your organization is not currently on
the map, you can complete
this form.
COABE has
partnered with Full Capacity Marketing (FCM) to provide an Incentive Grant and
technical assistance to an adult education organization that can meet the
following criteria that can demonstrate effectiveness in engaging employers in
partnership with multiple workforce and education partners. Note that you must register your organization to get on the Behind Every Employer locator map.
COABE will
select a winner to receive $2500 and technical assistance from FCM to enhance your
existing employer engagement project. FCM will help the recipient build on
existing efforts by creating a localized employer engagement campaign to
highlight the success of the project and to promote partnership opportunities
to other local employers.
The recipient
will receive:
· - $2500 Award for campaign planning efforts
· - Website built specifically to engage employers
and capture contact information of employers interested in partnership
opportunities
· - A local awareness campaign using digital
advertising to expand reach and drive employers to the website
· - Ads for the campaign targeted to local employers
to raise awareness about partnership opportunities
· - Consultations with FCM to develop a systematic
approach to employer engagement
· - Opportunity to present at the 2023 COABE
national conference
Deadline:
December 21, 2022.