Project Arrow (Entertainment)
watchLAB
welcomes you to the
pre-qualifying
online survey for Project Arrow (Entertainment)!
Topic:
Entertainment
Genders:
All
Ages:
18 - 65
Sessions Available:
Starting February 7th
Type of study:
1-on-1 Video Conference Discussion
Length:
1 hour
Location:
Seeking participants Nationwide
Incentive:
$125
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Please tell us about yourself
We know that some of the following questions may seem intrusive, but we want to ensure that we are including opinions from a wide variety of people. We appreciate and value your openness.
First Name
Last Name
Mobile Phone
Email
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Which of the following best describes the area you live in? Would you say:
Please select...
Urban
Suburban
Rural
Region
New England (CT, ME, MA, NH, RI, VT)
Mideast (DE, DC, MD, NJ, NY, PA)
Southeast (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV)
Great Lakes (IL, IN, MI, OH, WI)
Plains (IA, KS, MN, MO, NE, ND, SD)
Rocky Mountain (CO, ID, MT, UT, WY)
Southwest (AZ, NM, OK, TX)
Far West (AK, CA, HI, NV, OR, WA)
Other
Age
Birthdate (mm/dd/yyyy)
What sex were you assigned at birth, on your original birth certificate?
Please select...
Male
Female
How do you describe yourself?
Please select...
Male
Female
Transgender
Do not identify as female, male, or transgender
Which of the following best describes your sexual orientation?
Please select...
Asexual
Bisexual
Gay
Heterosexual
Lesbian
Queer
Questioning/Unsure
Pansexual
Prefer to self-identify (tap to type)
We are always trying to hear from many kinds of people with different backgrounds and points of view. Which race/ethnicity (if any) do you identify with?
Please select...
White or of European descent (for example, German, Irish, Italian, Polish, French, etc.)
Hispanic/ Latino/a/x / Central or Spanish Origin ( for example, Mexican or Mexican American, etc.)
Black, African, or African American (for example, African American, Jamaican Haitian, Nigerian, Ethiopian, Somalian, etc.)
Indigenous or Alaska Native (for example, Navajo Nation, Blackfeet Tribe, Mayan, Aztec, Native Village, or Barrow Inupiat Traditional Government, Nome Eskimo Community, etc.)
Asian (for example, Chinese, Filipino, Asian Indian, Vietnamese, Korean, Japanese)
Middle Eastern or North African (for example, Lebanese, Iranian, Egyptian, Syrian, Moroccan, Algerian, etc.)
Native Hawaiian or Other Pacific Islander (for example, Native Hawaiian, Samoan, Chamorro, Tongan, Fijian, Marshallese, Micronesian, etc.)
A race or ethnicity not listed here
Race or ethnicity unknown
I identify with more than one of the above
How would you describe your ethnic background?
Which of the following Asian communities do you identify with?
Central Asian (for example, Afghani, Armenian, Azerbaijani, Georgians, Kazakh, Kyrgyz, Mongolian, Tajik, Turkmen, Uzbek, etc.)
East Asian ( for example, Chinese, Japanese, Korean, Okinawan, Taiwanese, Tibetan, etc.)
Southeast Asian (for example, Bruneian, Burmese, Cambodian, Filipino, Hmong, Indonesian, Laotian, Malaysian, Mien, Singaporean, Timorese, Thai, Vietnamese, etc.)
South Asian (for example, Bangladeshi, Bhutanese, Indian, Maldivians, Nepali, Pakistani, Sri Lankan etc.)
An Asian community not listed here
Race or ethnicity unknown
Which of the following Hispanic, Latino/a/x, Central or Spanish origin communities do you identify with?
Mexican, Mexican American, Chicano
Caribbean (for example, Puerto Rico, Dominican Republic, Cuba)
Central American (for example, Guatemala, El Salvador, Costa Rica, Honduras, etc.)
South American (any Spanish speaking countries, except Brazil)
Brazilian
Race or ethnicity unknown
What language(s) is most typically spoken in your home?
Which of the following best describes your highest level of formal education?
Please select...
Some high school, no diploma
High school graduate or GED
Some college coursework, no degree
Trade / vocational school degree
Associate degree
Bachelor’s degree
Master’s degree
Post-graduate degree
Which of the following categories best describes your total annual household income before taxes?
Please select...
Under $25,000
$25,000-$49,999
$50,000-$59,999
$60,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
What is your current employment status?
Please select...
Part-time student
Full-time student
Working part-time
Working full-time
Self-employed
Homemaker
Not working, but seeking employment
Retired
Other
Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry knowledge. Do you, or does any member of your household or immediate family, work currently or in the past in any of the following occupation areas or industries?
Financial services
Energy industry
Logistics and transportation
An advertising or media planning agency
Restaurant industry
A market research company
Non-profit agency
A news or media company
A cable or television network
A company that streams video like a Netflix or Amazon
Any of the following companies: Microsoft, Disney, HULU, Google, phone provider (AT&T, Verizon, T-Mobile, Sprint, etc.)
In a user research/UX role or department of a company
In advertising, graphic design
Retail
None of these
What role, if any, do you play or have you played in creating websites or apps, either personally or professionally?
No professional/personal involvement in creating, designing, or managing websites or apps.
Professional/personal involvement in strategizing, architecting, or designing websites or apps.
Professional/personal involvement in implementing website/app designs or managing websites/apps.
Professional/personal involvement in creating or editing written content for websites or apps.
Do you identify as having any of the following, which affects your daily functions?
Vision Impairment which is a decrease in the ability to see that causes problems that cannot be fully corrected by usual means such as glasses or contacts (for example, needing/ using a screen reader, using the zoom feature on your computer screen, or being colorblind, etc.) or prevents you from seeing at all.
Hearing Impairments which is a decrease in the ability to hear (for example needing/ using hearing aids, needing to turn the volume high on your computer, TV, etc.?) or prevents you from hearing at all.
Cognitive Impairments that impact your daily mental functions (for example, having Bipolar Disorder, PTSD, Dyslexia, ADHD, Alzheimer’s or Dementia)
Motor Impairments which decrease your mobility or ability to use any body part(s) (for example, needing/ using assistive devices such as a special keyboard/ mouse, a wheelchair, cane etc)
None of the above.
Session Requirements
Which of the following types of devices do you use
to access the internet? Select all that apply.
Desktop computer
Laptop computer
E-Reader
Smartphone
Tablet
None of the above
Does your computer have a webcam you would be willing to use during this remote interview session?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during your session?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Does your desktop/laptop computer allow you to connect to remote meeting software (such as Zoom, GoToMeeting or Google Meet) and/or do you have administrator rights for your computer?
Yes
No
Would you be willing to install Zoom on your desktop/laptop for your interview? The installation is free, very quick and not complicated.
Yes
No
Your Entertainment Habits
Which of the following online activities, if any, have you done using your desktop/laptop computer, tablet, and/or smartphone
within the past month
?
Desktop/Laptop
Tablet
Smartphone
Have not done this in the past month
Played downloadable app games
Retail shopping or browsing
Participate in a video chat with a friend or family member
Posted an update or comment on a social networking site (e.g., Facebook, Twitter, Pinterest, LinkedIn)
Watched videos online (like short clips, TV shows, movies, sports, etc.)
Participated in social networking
Used web-based email (like Gmail, Hotmail, Yahoo! Mail)
Do you primarily watch TV and movies on cable or satellite TV or do you primarily use video streaming services or platforms (like Netflix, Hulu, Disney+)?
Cable or satellite TV
Video streaming like Netflix, Hulu, Amazon Prime Video, or HBO Max
None of the above
Which of the following devices do you use when watching streaming video / apps? (Select all that may apply)
A laptop or desktop computer
A smartphone, such as an iPhone or Android
A tablet, such as an iPad, Galaxy Tab or Kindle Fire
A gaming console, such as Xbox or PlayStation
A TV; either Smart TV or connected to a device (Amazon Fire TV, Apple TV, Roku, Chromecast)
During a typical 7-day week, approximately how many hours do you stream TV and or movies? This could be on a television, computer, tablet, smartphone, or other portable device. Please consider the amount of time you watch entertainment content in your home as well as away from your home.
0-1 hours
2-9 hours (or about 1-2 hours most days)
10-20 hours (or about 3 hours most days)
20+ hours (or more than 4 hours most days)
Do you currently subscribe to, and watch TV shows and movies through any of the following streaming video platforms or services? (Select all that may apply)
Amazon Prime Video
Apple TV+
Cinemax (either via a TV provider, digital pay TV provider, or as an add on to a streaming video service)
Discovery+ with ads
Discovery+ without ads
Disney+
HBO Max with ads
HBO Max without ads
Hulu subscription on-demand with ads
Hulu subscription on-demand without ads
Netflix
Paramount+ with ads (formerly CBS all access)
Paramount+ without ads (formerly CBS all access)
Peacock with ads (subscription/paid)
Peacock without ads (subscription/paid)
Showtime(either via a TV provider, digital pay TV provider, or as an add on to a streaming video service)
Starz (either via a TV provider, digital pay TV provider, or as an add on to a streaming video service)
YouTube TV (Premium subscription)
Other
None of the above
Please rate your impression of the following brands on a scale from 1-10, with 1 being
extremely dislike
and 10 being
extremely like
.
HBO MAX
Please select...
1
2
3
4
5
6
7
8
9
10
Netflix
Please select...
1
2
3
4
5
6
7
8
9
10
Hulu
Please select...
1
2
3
4
5
6
7
8
9
10
Disney Plus
Please select...
1
2
3
4
5
6
7
8
9
10
Peacock
Please select...
1
2
3
4
5
6
7
8
9
10
Contact Information