Health & Fitness Expo
Sheehy Post-Race Festival

The Ukrop’s Monument Avenue 10k is one of the largest 10k races in the country. We are expecting an estimated 20,000 participants this year and another 1,000 in our Kids Run.


Festival Location
Adjacent to Monroe Park
620 W Main Street
Richmond, VA 23220

Festival Hours
Set Up
Friday, April 21st from 1:00 to 5:00 PM
Saturday, April 22nd from 4:00 to 6:00 AM*
*All non approved vehicles need to be moved by 6:00 AM

Race Day
Saturday, April 22nd from 7:00 AM to 1:00 PM

Breakdown
Saturday, April 22nd from 1:00 to 3:00 PM

Pricing                                       

10'x10' space with tent: $800

10'x10' space only (vendor to provide own tent): $500


All 10'x10' vendor spaces will be provided with (1) 6' table and (2) chairs


For electricity, if it is necessary, please reach out to Kristen Eichert for pricing.


*Special non-profit rate of $500 is available for an 10’x10’ booth (must submit proof of non-profit status with application)


Race Bag Prices

Virtual Race Bag Insert: $500 per insert 


Secure a Booth
All exhibit space will be sold on a first come first serve basis.  Booths will not be held without payment in full.  The deadline for application is Friday, April 7, or when booth space fills. 
Ukrop's Monument Avenue 10k
Sheehy Post-Race Festival - Vendor Application
2023 Ukrop's Monument Avenue 10k
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Contact Information




Ukrop's Monument Avenue 10k
Sheehy Post-Race Festival - Vendor Application
2023 Ukrop's Monument Avenue 10k
Booth Rental Information





Ukrop's Monument Avenue 10k
Sheehy Post-Race Festival - Vendor Application
2023 Ukrop's Monument Avenue 10k
Payment and Verification
After you submit this form, your application will be reviewed by our team and you will receive an email regarding the status of your application with your booth(s) assignment, final amount owed, a link to submit payment (if using credit card), and other important information about the 2023 Sheehy Post-Race Festival. If you choose to pay by check, we will indicate the amount to write your check for in this email. Please note that no booth sale is final until the vendor application has been approved and payment has been received.


By signing above, Exhibitor acknowledges, accepts, and agrees to the terms and conditions of this Vendor Agreement and to the Rules, Regulations, and Conditions set forth in the 2023 Sheehy Post-Race Festival Rules, Regulations, and Conditions, which are a part of and incorporated into this Vendor Agreement. By signing above, Exhibitor also acknowledges, accepts, and agrees to exhibit your products and / or services at the 2023 Health & Fitness Expo pursuant to and to strictly abide by the 2023 Health & Fitness Expo Rules, Regulations, and Conditions.