2024 Greenway Drinkeries Request for Proposals

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The Rose Fitzgerald Kennedy Greenway (www.rosekennedygreenway.org) is a contemporary public park in the heart of Boston and welcomes millions of visitors annually to gather, play, unwind, and explore. The Greenway Conservancy (the “Conservancy”) is the non-profit that has sole responsibility for managing all aspects of the Rose Kennedy Greenway, including horticulture, programming, public art, maintenance, and capital improvements. The majority of the public park’s annual budget is generously provided by private sources.

The Conservancy envisions a vibrant, inclusive, and evolving gathering place that offers

  • healthy green space, 

  • fun, engaging, and thought-provoking experiences, and 

  • a testing ground for new ideas.

We pursue our mission through

  • park care that sustains year-round beauty, ensures safety, and models environmental stewardship;

  • robust programming that showcases and supports the ingenuity and breadth of our community; 

  • temporary exhibitions of contemporary public art that facilitate artistic experimentation and speak to our current moment;

  • raising the standard of excellence for urban park management.

The Rose Fitzgerald Kennedy Greenway is a public park, and the Conservancy strives to make The Greenway and the Conservancy more diverse, equitable, and inclusive through every aspect of our work.

The Greenway is one of the most visited attractions in the Commonwealth. Prior to the COVID-19 pandemic, more than 1.4M trackable visitors attended The Greenway’s offerings each year, and millions more casually enjoyed the park. The 17-acre Greenway is one of only a few urban parks nationwide that is maintained organically, providing beautiful lawns and gardens to complement the six fountains. 

The Conservancy’s programming and improvements have brought the park to life. The Greenway typically hosts more than 350 free programs annually—from free fitness classes to movie nights to the Greenway Artisan Market showcasing the work of local artisans. Partnerships with Celebrity Series Boston and the Boston Lyric Opera have brought free, world-class performances to the public. Our nationally recognized food truck program, free Wi-Fi, moveable furniture, and seasonal planters have created welcoming and engaging spaces for all. Our dedicated Park Rangers regularly patrol The Greenway and ensure the safety and enjoyment of the park for all. The one-of-a-kind Greenway Carousel at The Tiffany & Co. Foundation Grove, created by a Massachusetts sculptor, is the most accessible in New England, welcoming individuals with physical, cognitive and sensory disabilities. The Conservancy’s Public Art Program has become a leader in presenting temporary exhibitions of contemporary public art. The rotating artwork ensures new perspectives and ideas can be explored, celebrating the work of local, national, international, emerging, and established artists.

Ten years after the Conservancy took over management of The Greenway, we were awarded the Boston Society of Architects/AIA prestigious Commonwealth Award for place-making for our "outstanding work on the dynamic transformation of a portion of downtown" and Boston Globe columnist, Yvonne Abraham, lauded, “The Greenway has also become a destination unto itself; a serene respite from bustling streets, a place of immense beauty, a platform for adventurous public art.”

For over a decade, it has been the Greenway Conservancy’s mission to manage and care for The Greenway, providing vibrant green space that is essential to everyone who shares our city.



Through this Request for Proposals, the Greenway Conservancy is seeking partners (“Operators”) that will build on the Conservancy’s reputation of contemporary and creative activation with outdoor beverage gardens, bars, houses, etc. (the “Drinkeries”). The Drinkeries are part of the Conservancy’s drive to bring vibrancy and diverse programming to The Greenway, while showcasing Boston’s status as a premiere and innovative destination for craft and specialty beverages. 

Past and existing drinkeries have provided many benefits and seen great success since being introduced to The Greenway and the City of Boston. The Conservancy is looking for partnerships that will deliver passion, detail, and ambiance to The Greenway with proposals that could either specialize in serving a specific type of drink, such as beer, wine or coffee, or offer a variety of beverages.

Rowes Wharf Beer Garden

Located in the Wharf District right across from Rowes Wharf Plaza, the Conservancy introduced the first seasonal beer garden to Boston in 2017 with Trillium Brewing. Trillium Garden on The Greenway is a lauded and celebrated after-work and weekend destination, and this partnership continues through 2023.

Dewey Square Drinkeries

Before the foray into season-long drinkeries, the Conservancy hosted weekly pop-ups with Boston Calling Block Parties on the lawn at Dewey Square Park with the Greenway mural as a backdrop. Realizing the benefits and popularity of the Block Parties and Rowes Wharf beer garden, the Conservancy then piloted a Dewey Square Drinkery in 2018 with Downeast Back Porch. From 2019-2022, the partner in this space was City Winery, who provided distinct wine offerings, food, and live performances. 

In 2020, like so many businesses, organizations, and events, The Greenway and the Drinkeries were impacted by the COVID-19 pandemic. The Greenway remained open for the public to enjoy while observing safe physical distancing guidelines throughout the pandemic and the Drinkeries returned for the season in 2020 in line with City of Boston guidance. The Conservancy worked with all partners to develop safe and responsible guidelines for the 2021 season, and 2022 saw an increase in customers and revenue.

The Conservancy is requesting proposals to select creative, entrepreneurial, and synergistic Operators to design, install, manage, and operate a Drinkery in the defined locations for one to five seasons, starting in the spring of 2024. Proposals to manage either one or both locations will be accepted. A successful partnership could lead to a contract extension if mutually agreeable. 

The Conservancy expects the Drinkeries to continue being must-visit destinations on The Greenway, and in Boston. With a visionary, committed, and collaborative partner, the Drinkeries will complement The Greenway’s innovative and inclusive programming, engage new and diverse audiences, and provide an upbeat and welcoming space for all.


The Conservancy seeks Operators for the following locations on The Greenway: Dewey Square Park Plaza and Rowes Wharf, from April through October, with an option to extend into the winter months if desired. 

Each location is unique and has its own set of assets and challenges to consider. From the Conservancy’s experience, the concept and appearance of the Drinkeries are of utmost importance. The Conservancy maintains high visual standards for The Greenway and Respondents should consider the design, layout, aesthetic, and infrastructure thoughtfully. Furthermore, the branding of the Drinkeries should be subtle and minimal. As a public park, The Greenway does not have facilities or storage space available in either location, and there are no “back of house” areas. It is preferred that minimal infrastructure is left onsite during off-hours of the Drinkeries, and that all infrastructure be removed during the winter if the Drinkeries are not in operation, unless it can be used by the public and does not interfere with daily operations and programming.


Diagonally across from South Station at Atlantic Avenue and Summer Street

Overview of the Space

The Conservancy is providing the popular and active Dewey Square Park Plaza as a location for a Drinkery. The plaza is the location of many Greenway programs such as Greenway food trucks, fitness classes, Boston Public Market’s outdoor farmers market, and periodic large festivals and special activations. It is an open plaza space of approximately 8,000 square feet, complemented by a shaded seating area, a lush lawn, and the iconic Greenway mural. Located in the Financial District, across from one of Boston’s main transportation hubs, South Station, Dewey Square is a prominent, large area and typically the first stop for thousands of commuters, young professionals, and tourists entering the city. These features allow Respondents an opportunity to create a special destination/hotspot and experience while highlighting their brand.

Plaza View

Lessons Learned

For many, Dewey Square is an introduction to Boston, and so it will reflect what Boston has to offer. The Drinkery will be a focal point of the space and Respondents should keep this in mind throughout their design, planning, and operations. Creating an intimate setting within the large plaza area is encouraged and low-volume background and/or potentially live music can be used to help create ambience. Pedestrian and foot traffic flow should also be considered, and access to the lawn prioritized. 

It is encouraged that Respondents consider cold beverage offerings given the hotter temperatures during the summer months and lack of natural shade, with affordable price points to cater to the passerby traffic. Snack and finger foods have typically seen more success in this location instead of full meals or food trucks. As a commuter hub, Dewey Square is more popular during the weekdays, particularly on Wednesdays through Fridays. Saturdays have also seen great potential, though in order to have a successful weekend operation, clientele will need to be drawn into the space. Thus, a strong, appealing concept and atmosphere, as well as robust and consistent marketing, will be vital.

Key items that Respondents will need to provide:

  • A concept that evokes an inviting space and destination

  • Detailed layouts that incorporate existing Conservancy furniture along with food truck and event access needs, highlight new infrastructure and furniture, prioritize leaving the path open from the lawn in order to provide access to the Drinkery from all sides of the plaza, and what the space will look like off-hours

  • At least 4 portable toilets within the layout, including at least one that is ADA accessible (more may be required by ISD based on your stated capacity)

  • A plan for providing potable water for any permitting needs (the site currently only offers non-potable water; the Conservancy would be open to adding potable water at the cost to the Operator)

  • A menu with cold beverage options and food offerings at affordable price points. While the Conservancy manages a food vending program and can schedule food trucks to complement this Drinkery location, food truck partners expect minimums to cover their costs which would be an additional Operator expense

  • Flexibility to work or partner with Conservancy programming and events

  • An effective and robust marketing campaign to draw crowds; there is limited passerby traffic on weekends compared to weekdays and this should be taken into consideration

A layout guide of Dewey Square Park Plaza is provided in Diagram 1 for reference and rendering use. The Conservancy is open to how the space can be used and interested in an optimized layout for the Drinkery. We would collaborate with the Operator on their proposed layout for the space before finalization.

Diagram 1: Layout

There is access to:

  • Approximately 8,000 square feet of plaza

  • 12 standard 120V outlets across two different locations near the plaza

  • A backflow box which provides access to non-potable water

  • Minimal on-site lighting, with three light poles within the space

Diagram 1

Diagram 2: Example Layouts

The following are two different examples of layouts for Drinkeries on Dewey Square Park Plaza, demonstrating how the space can be used. The Conservancy would collaborate with the Operator on their proposed layout for the space before finalization.
Diagram 2a
Diagram 2b


The corner of Atlantic Avenue and High Street

Overview of the Space

On the northern end of the park between Oliver and High Street is an inviting open space near the waterfront in the beautiful Wharf District neighborhood. This space has dappled shade and offers landmark neighbors like International Place and Boston Harbor Hotel with beautiful views of the historic Custom House Tower and the monumental Rowes Wharf Archway. This is a popular area, centrally located near many other Greenway programs. A cluster of food trucks are on Rowes Wharf Plaza on weekdays, and the Greenway Artisan Market is hosted nearby every Saturday and Sunday from May to October. Popular festivals and events are regularly scheduled on neighboring park parcels as well. The Conservancy envisions neighbors, ferry commuters, hotel guests, and young professionals as the primary audience.

Purchase St View

High St View

Atlantic Ave View

Lessons Learned

This location is well-suited to a Drinkery activation and has seen ongoing success. 

The area is a residential neighborhood, with stakeholders from residences, hotels, and businesses giving input through the Wharf District Council. The Conservancy will work closely with the Operator, neighborhood stakeholders, and the Wharf District Council during the planning and execution of this Drinkery. The Operator will be expected to present to the Council and to  incorporate their feedback before building out the site. Because of the residential buildings nearby, recurring events within the Drinkery or amplified sound/background music must be approved by both the Conservancy and Wharf District Council. 

To complement the beverage options at Trillium Garden, the Conservancy has successfully scheduled food trucks from its Food Truck Program and includes this location in the annual Food Vending RFP process. The Conservancy would be happy to work with the Operator to schedule food trucks for the Drinkery if that was desired for their operations though food truck partners expect minimums to cover their costs. 

As the Conservancy and existing operator have seen a lot of success in this location during the summer and early fall months, it is the hope that the Rowes Wharf Drinkery will expand its season into the winter months. The Conservancy piloted a Winter Lights installation in 2022 and plans to broaden this program in the coming years, which could complement the Drinkery during the colder months. This may lead to additional questions and challenges for the Operator, such as how to winterize equipment, bathrooms, etc. as well as costs for heating elements. However, as Boston has limited outdoor winter activities, there is potential to make this a unique and fun offering for neighbors, locals, and tourists, and the Conservancy would be excited to partner on programming and marketing. If Respondents are open to exploring winter operations and include winter planning and services in their proposal, some of the infrastructure could remain onsite all year round. If winter operations are not included in the proposal, it is very likely that all infrastructure will need to be removed from the site at the end of each Drinkery season.

Key items that Respondents will need to provide:

  • A concept that evokes an inviting space and destination

  • Detailed layouts that highlight infrastructure and furniture and what the space will look like off-hours

  • At least 4 portable toilets within the layout, including at least one that is ADA accessible (more may be required by ISD based on your stated capacity)

  • A menu with beverage options and food offerings at affordable price points. While the Conservancy manages a food vending program and can schedule food trucks to complement this Drinkery location, food truck partners expect minimums to cover their costs which would be an additional Respondent expense

  • Flexibility to work and collaborate with the Conservancy, Wharf District Council, and neighboring businesses during the planning phase and throughout the season, if necessary

  • Flexibility to work or partner with Conservancy programming and events

  • A thoughtful plan for winter operations if Respondents are interested in a longer season

  • An effective and robust marketing campaign to draw crowds

A layout guide of Rowes Wharf is provided in Diagram 4 for reference and rendering use. The Conservancy welcomes Respondents to use the space creatively to incorporate elements that address the above and is flexible about some aspects of the layout. The Conservancy would collaborate with the Operator on their proposed layout for the space before finalization. 

Diagram 4: Layout

There is access to:

  • Approximately 5,000 square feet of plaza

  • 8 standard 120V outlets

  • One 50 amp outlet

  • Potable water

Diagram 2

Diagram 5: Example Layout

This is an example layout demonstrating how the space can be used. The Conservancy would collaborate with the Operator on their proposed layout for the space before finalization.

Diagram 2


The successful Operators will address the opportunities and constraints of the space in a creative and attractive way and fulfill the following responsibilities for their desired location(s): 

  • Provide Operator points of contact for planning and throughout the season, including a daily on-site manager for Conservancy communication.

  • Lead permitting efforts with the City of Boston with assistance from the Conservancy as needed (Drinkeries must be permitted by the City of Boston and/or all proper authorities, which requires extensive preparation and lead time).

  • Provide all upfront investment and ongoing operating costs for the Drinkery.

  • Provide, maintain, store, and secure all necessary facilities and equipment off-site or within approved limited and secure spaces on-site (the Operator will be responsible for the cost of any storage spaces/containers including wrapping with collaborative co-branding that emphasizes The Greenway brand).

  • Remove/store infrastructure at the close of the Drinkery each day, including on-site facilities and equipment. Certain barriers and furniture may be left on-site in specific, agreed-upon locations, dependent on the Drinkery site, which will not interfere with the other activities and Conservancy events. Public access to certain infrastructure (such as benches and seating) may be required.

  • Clean the site daily, including trash/recycling removal and weekly power washing. The Conservancy’s supplemental services vendor may be contracted for this purpose.

  • Ensure the Drinkery functions in a manner compliant with appropriate codes, laws, and regulations.

  • Provide security, staffing, and management of the Drinkery during operating hours. Additional security may be required if security issues arise. Police detail may be required as part of the City of Boston permitting process.

  • Comply with The Greenway Park Use Guidelines (e.g., no vehicles in park without approval from the Conservancy, materials kept off lawns, walkways kept open, no glass).

  • Communicate with the Conservancy frequently and in a timely manner on any changes, needs, concerns (e.g., weather updates, changes to the schedule, security issues).

  • Be flexible and collaborate with the Conservancy, neighborhood stakeholders, and third-parties to manage the space and accommodate the many events that occur in each location.

  • Provide opportunities to host Conservancy-specific events, such as donor and Public Art receptions.

  • Promote the Drinkery through Operator(s)’ communication channels such as website, blog, newsletters, and social media, in collaboration with the Conservancy’s marketing staff. 

The Conservancy will perform the following responsibilities: 

  • Provide Conservancy points of contact during planning and throughout the season.

  • Collaborate on and approve the layouts, set-up plans, operations, etc.

  • Assist with permitting requirements with City of Boston and neighborhood approvals, as necessary.

  • Collaborate on and approve maintenance and operation schedules throughout the season, such as on-site maintenance work, weather calls, etc.. 

  • Provide event updates and communicate impacts to the Drinkeries in a timely manner when possible.

  • Coordinate food truck presence, as necessary.

  • Promote the Drinkeries through Greenway communication channels such as website, blog, newsletters, and social media.


Responses to this RFP are due on Monday, June 12, 2023 at 5pm. The Conservancy will review responses, conduct interviews, award a contract(s), and the Drinkeries will open in April 2024 at the earliest. 

2023 RFP Schedule:

  • Monday, April 24: RFP emailed out and posted on the Conservancy website

  • Tuesday, May 9, 2023, 10am: Onsite tour and overview of the Drinkery locations; please RSVP to vending@rosekennedygreenway.org

  • Friday, May 26, 2023, 3pm: Any clarifying RFP questions due to vending@rosekennedygreenway.org

  • Friday, June 2, 2023, 5pm: Answers posted on Conservancy website

  • Monday, June 12, 2023, 5pm: RFP submissions due

  • June 23 - July 14, 2023: Interviews and evaluations

  • Friday, July 28, 2023: Final notifications to Respondents

  • Drinkeries open in April 2024 at the earliest


In keeping with non-profit best practices, the Conservancy periodically re-bids agreements. The Conservancy will award the Operator(s) contract to the Respondent(s) that offers “Best Value” to the Conservancy. 

For purposes of this RFP, “Best Value” shall mean the most advantageous combination of multiple criteria, including but not limited to the following: quality, economic value, community partnerships or other civic benefits, M/WBE status, the use of environmentally preferable products and services, minimal administrative and operational burden, and expediency. The contract determined to provide the Best Value will not necessarily be the lowest cost contract. 

At any time after submission of proposals and prior to awarding the contract, the Conservancy shall have the option to provide Respondents with an opportunity to provide a “best and final offer” and may limit the number of Respondents selected for this option.

RFP responses will be evaluated based on the criteria below, and such other criteria as the Conservancy may deem relevant:

  • Experience and ability to deliver the indicated service (especially: demonstrated success, management and operations experience, staffing plan)

  • Compelling concept (especially: appearance, aesthetic, offerings, site plans)

  • Fit of operations with the Conservancy goals and guidelines (especially: safety, on-site operations, set-up and breakdown, communication, branding and marketing)

  • Financial offer



Social Media

Please note that you may encounter errors if you submit your application with large file attachments. If you have this issue, please email all attachments or your complete PDF proposal to vending@rosekennedygreenway.org.


  • Describe your previous experience and key staff as it relates to the operations, expectations, and responsibilities. Please include any work highlighting the Respondent’s experience with the type of offerings proposed and with the high level of customer service required to meet the needs of the Conservancy. 

  • Provide names and bios for company owners and staff/main contacts (e.g., general manager) that will be working closely on this project and collaborating with the Conservancy throughout the season. 

  • Include examples of experience with outdoor operations, retail space, and placemaking. 

  • List any relevant awards or media. 

  • Please provide information regarding past, present and potential clients or business relationships with other parties that either do pose or could pose a conflict of interest if the Respondent were selected.

2. CONCEPT (<2000 words)

The Conservancy seeks Respondents who can provide an attractive, exciting, contemporary, and innovative concept within a popular park that holds many events throughout the year. It is important that Respondents recognize they will be a critical contributor to the image of The Greenway and City of Boston, and a partner in maintaining high standards of operation. 

Please describe your preliminary concept(s) and vision. The Conservancy expects to collaborate with the successful Respondent(s) to reach the final concept. 

  1. Hours of Operation - Propose hours, days, and term of operation.

  • General operating hours for The Greenway parks are from 7:00 AM - 11:00 PM. Recommended hours for concepts with an alcohol component are 4PM - 10PM on Wednesday, Thursday, and Friday, between 12PM -  10PM on Saturday, and between 12PM - 9PM on Sunday from April through October. Please indicate if you are interested in winter operations. Proposed hours would need to be approved by the Conservancy and City of Boston permitting. 

  • Please provide a proposed weekly schedule and the proposed date range you would be interested in operating your concept.

  1. Offerings – Describe your beverage concept and why this will attract a diverse audience to this space on The Greenway.  The Conservancy seeks a distinctive experience with high-quality and affordable options. Approachable menus/options are strongly encouraged and should include at least two options (eg. beer and wine, beer and cider, coffee and tea). The Conservancy can work with the Operator(s) to curate food trucks to complement the Drinkery, but as truck availability and interest may vary, Respondents must also propose on-site pre-packaged food and snack options.

  • Please provide a sample menu/product list with prices.

  • Please provide on-site food and snack options with prices. 

  • Please provide non-alcoholic beverage options with prices. 

  1. Equipment and Site Plan – The Conservancy will work closely with the Operator(s) on the final site plan and layout. The Operator(s) will be responsible for purchasing, supplying, or otherwise obtaining all equipment and infrastructure necessary for the operation of the Drinkeries. The Conservancy encourages Respondents to present a preliminary idea using a mobile or contained facility, and requires equipment of a premium quality and design to create a fun ambience that is consistent with the location and Greenway brand. Equipment can be stored on-site within a wrapped, contained structure or attractive storage solution, with preference given to efficient solutions. Some operational materials may be able to remain on-site at all times with Conservancy approval such as select barriers, tables, chairs, bathrooms, lighting, and potentially the bar if it’s secured and incorporated into storage space or can be used by the public outside of the Drinkeries’ operating hours. On-site equipment and storage must be provided and maintained by the Operator(s). 

  • Share the design concept for your space including the overall look and feel of the Drinkery, the type of atmosphere you are hoping for, and the aesthetics of brand and infrastructure. 

  • Share your ideas for the beverage operation, on-site equipment, and layout. Please include:

    • A diagram of the layout and list of on-site equipment during operations with dimensions. The layout should include an entrance, at least two exit points, non-permeable barriers around site if serving alcohol, trash, line queuing plan, bathrooms, and any additional on-site equipment. Seating is required for open plaza areas without other infrastructure. Please note that the layout for the Operator(s) will need to be a stamped engineered drawing when applying for permitting, though that is not required at this stage.

    • A diagram of the layout and list of on-site equipment while closed with dimensions. The Conservancy understands some aspects will need to remain on-site while closed, though will work closely with the Operator(s) on how these are laid out to minimize disruptions to other operations and events, while maintaining the visual standards of The Greenway. Priority will be given to Respondents that propose a layout with the least amount of on-site equipment during off-hours. 

  • List and describe the contractors, vendors, parties, etc. who will be responsible for constructing and maintaining the infrastructure and equipment. 

  • Photos or renderings of overall aesthetic and key proposed equipment (storage options, bars, seating, etc.) should be included.

3. OPERATIONS PLAN (<1000 words)

Please describe your Operations Plan, addressing the following:

1) Alcohol Safety (if applicable)– Permits for serving or consuming alcohol must be obtained and all applicable City and State laws, ordinances, rules, and regulations apply.

  • Describe your permitting plan. The permitting plan should include the procurement of alcohol licenses with the City of Boston for the duration of the Drinkery season.

  • Describe your security plan, eg. methods for checking IDs and ensuring alcohol does not leave the designated area of service. This must include ID checking at each entrance and providing wristbands or stamps to all patrons, both 21+ and not, within the Drinkery. 

2) On-site Operations – The Conservancy operates the parks to be clean, green, and safe, and expects the Respondent to do the same.

  • Staff and subcontractors: List the roles of the personnel that will be: 

    • the primary contact(s) for the Conservancy on daily operations

    • present at the Drinkery, including site managers, bartenders/staff/baristas and security personnel. Include descriptions of uniforms and/or branded apparel that will be worn during operations.

    • responsible for building out and maintaining the site

    • any other subcontractors involved

  • Cleanliness: Describe what measures will be taken to reduce spills, litter, etc., and how the Drinkery location will be kept clean during operations. The Operator(s) must remove all trash generated by on-site operations daily; please indicate how you would accomplish this. The Conservancy has an existing competitively bid contract with Block by Block for trash, litter, recycling, and other basic services. If the Respondent is interested in plans to subcontract these services, the Conservancy requires the Operator(s) to enter into a supplemental contract with Block by Block to handle. The Conservancy can facilitate this introduction/relationship with the selected Operator(s). Outside subcontractors may be utilized with the approval of and training by the Conservancy. Recognize that Greenway parks are highly visible from almost all angles, which means that “back of house” must be small and tidy. There are no on-site dumpsters. 

  • Utilities: Please review the Locations and Considerations section. Describe needed utilities and indicate these on your layout (eg. electricity, lighting). If the Respondent is interested in adding more utilities at their own cost, please provide the specifications. 

  • Bathrooms: The Operator(s) is expected to provide port-a-potties/bathrooms on-site per permitting requirements; these must be contained in a visually appealing structure. Describe initial ideas on this topic. 

  • Green: Describe how operations will incorporate elements of environmental sustainability (packaging, waste reduction, recycled products, disposal, etc.). Due to safety concerns, no glass containers are allowed in Greenway parks.

  • Weather: Describe plans for foul-weather operations and how this will be communicated with the Conservancy. The Conservancy will expect timely communication about weather plans.

  • Private Events: Because The Greenway is a public park, private event opportunities are limited. If desired, the Conservancy permits the Operator(s) to host private events within the Drinkeries of no more than 10% of the permitted capacity. Private events should ideally not require any additional fees or minimums, and the generated revenue from sales at these events must be reflected in the monthly gross revenue reporting. Describe the process of booking a private event and what the space allocated for private events will look like.

  • Conservancy Events: As a non-profit organization, the Conservancy expects to host several Conservancy-specific private events per season at the Drinkeries. These events shall comply with the guidelines and pricing as non-Conservancy private events. Describe the process of booking a Conservancy-specific private event.

3) Set-up and Breakdown – Public safety is of extreme importance whenever vehicles or equipment are being moved through The Greenway. Operators must always give pedestrians the right-of-way, must use the access road off of Atlantic Avenue for any vehicles pulling onsite, and must avoid driving vehicles on the park during high commuter hours (7AM-9AM and 4PM-6PM). 

  • Load-in and load-out: Describe how equipment will be loaded on to and removed from The Greenway, taking into account whether materials will need to be brought to the site each day for operations.

  • Delivery and restocking: Describe realistically how and when deliveries will be made, and who will be responsible for deliveries and restocking during the season. 

  • After hours: Equipment may be stored within a lockable and attractive on-site storage solution. Please identify how this storage and other on-site materials will be secured. The Respondent should understand it is responsible for securing its own products. The Conservancy is not responsible for any theft or damage to the Respondent’s property though should be notified if this ever occurs.

  • Site maintenance: Describe how equipment and the site will be maintained and by whom, eg. if repairs need to be made throughout the season. 

4) Branding and Marketing – The Conservancy seeks a partner that will invest in both the creation and marketing of a signature experience consistent with The Greenway. As the Drinkeries’ will be located in a public park, the on-site branding must be subtle or required to match The Greenway park and brand standards. The Greenway brand must remain the forward brand throughout the parks. 

  • Name: Please include the suggested name for the Drinkery. The name must include “on The Greenway”. 

  • Branding and Signage: Describe the wayfinding and signage that could be left on-site to identify and promote the Drinkery, such as on season-long infrastructure (fencing, bar, storage area, bathrooms, etc.). Only one (1) off-hours branding opportunity is permitted, meaning the area cannot have multiple signs that stay out during non-operational hours. The Conservancy will need to approve all on-site branding and signage and reserves the right to obtain sponsors in this area and to display its own branding and sponsor recognition.

  • Marketing Plan: Include the marketing plan for either owned or bought media that will be used to promote the Drinkery. This should include the messaging strategies, the brand voice for the Drinkery, the creation of unique social channels for The Greenway location, and frequency at which messaging will occur.


Please select “I agree” below to acknowledge that your business will produce the following documents as agreed upon prior to contract signing in order to operate on The Greenway:

  • Copies of all necessary permits required for vending from the City of Boston and the Commonwealth of Massachusetts, including Health, Inspectional Services, and (as needed) Fire Department permits from the City of Boston. 

  • Certificates of Insurance listing the Greenway Conservancy, City of Boston, and Massachusetts Department of Transportation as additionally insured with waiver of subrogation.

  • Sales and gross revenue reports for Greenway operations by day and month.

  • Copy of federal W9 form.


The Conservancy is excited to partner with Operators to create a placemaking and revenue generating opportunity. The Operators will be responsible for providing the upfront investment, operating costs, and facilities necessary for the Drinkery operations. 

Please download and complete the Pro Forma template with expected costs, revenues, and a revenue sharing model that includes both a monthly site fee as well as a percentage of gross revenues. Note: It is recommended to use a Safari or Firefox browser to download the template.


Please complete the Operations Timeline template with the project outline from planning and design to the first operating day.

Note: It is recommended to use a Safari or Firefox browser to download the template.


The Conservancy reserves the right to reject any or all responses if it determines that such action is in the best interest of the Conservancy. The Conservancy reserves the right to modify, suspend or cancel this procurement at any time at its sole discretion. Responses which do not meet basic requirements or those which fail to meet minimum standards on any single evaluation criteria may be disqualified. In addition, the Conservancy may reject any response that contains contingencies, additions not called for, omissions, errors, or irregularities of any kind; provided, however, that the Conservancy reserves the right to waive any and all informalities or irregularities, and may elect to accept any omitted materials or information subsequent to submission.

The Conservancy will have no obligation to treat any information submitted to it in response as proprietary or confidential, and information submitted to the Conservancy may be subject to disclosure pursuant to the Massachusetts Public Records Law. The Conservancy will have the right to use all or portions of the Respondent’s submittal and accompanying information as it considers necessary or desirable in connection with the project in question. By the submission of the required information and materials, the Respondent grants to the Conservancy an unrestricted license to use such information and materials in connection with such project.

After receipt of proposals, the Conservancy may, at its discretion, interview one or more Respondents, during which time such Respondent will have the opportunity to present its proposal and respond to questions; no statement by a Conservancy employee at any such interview is binding on the Conservancy. The Conservancy reserves the right to award final contracts on the basis of initial offers received, without discussions or requests for best and final offers. Selection of a Respondent does not imply that every element of that proposal has been accepted.

The Respondent’s proposal in response to this RFP will be incorporated into a final contract between the Conservancy and the selected Respondent(s). If a Respondent is selected but proves unable to meet requirements necessary for contract signing, the Conservancy reserves the right to select another Respondent. Respondents not selected within this RFP process may be engaged for future opportunities that arise.