Are you interested in pitching your message to media but need some support?
The Heising-Simons Foundation can help review grantee partners’ media messages. If you are interested in our help, please check and fill out the form below. You may also find other tools for communicators on our
website.
Media Pitching Fundamentals
When pitching your message to media, we recommend pitching stories that are either a) timely (i.e., information related to a specific point in time), or b) new and/or important (i.e., report, information, research, etc.).
A good structure for your media pitch is to start with the lead, followed by the value proposition, a call to action, and then a conclusion.
Media Pitching Structure
Important things to consider while crafting your pitch:
- Who is your audience? (Who are the primary people you want to reach?)
- What is the message and why is it important?
- What are your goals? (What are you trying to achieve with this message? What do you want your audience to do or take away from the message?)