Project Gladiator (Ad & Search Study)
watchLAB welcomes you to the
pre-qualifying
online survey for Project Gladiator (Ad & Search Study)!
Topic:
Ad & Search Study
Genders:
All
Ages:
18+
Sessions Available:
Tuesday, February 13th - Friday, February 16th
Type of study:
Virtual 1-on-1 Discussion
Length:
1 hour
Location:
Seeking participants Nationwide
Incentive:
$100
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Birthdate (mm/dd/yyyy)
Age
Gender
Please select...
Woman
Man
Non-Binary
Prefer to Self-Identify
Do you identify as being LGBTQIA+?
Please select...
Yes
No
Prefer not to say
Ethnicity
Please select...
Caucasian or White
Hispanic / Latina/ Latino/ Latinx or South or Central American
African American, African, or Black
American Indian or Alaska Native
Asian
Middle Eastern or North African
Native Hawaiian or Other Pacific Islander
Other race, ethnicity, or origin
I identify with more than one of the above
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Urbanicity
Please select...
Urban
Suburban
Rural/Small Town
Employment Status
Please select...
Full Time
Part Time
Unemployed
Homemaker
Retired
Student
Other
What is your job title?
What organization do you work for?
What does your organization do? What industry is it in?
Household Income
Please select...
Under $25,000
$25,000-$39,999
$40,000-$59,999
$60,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
How many adults and children under the age of 18 live in your household?
Adults:
Children:
Do you identify as having any of the following which affects your daily functions?
Vision Impairment
Deaf or Hard of Hearing
Cognitive Impairments
Motor Impairments
None of the above
Technology Details
Which, if any, of the following devices do you own?
Select all that may apply.
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
Does your computer have a webcam you would be willing to use during this remote interview session?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during your session?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Does your desktop/laptop computer allow you to connect to remote meeting software (such as Zoom) and/or do you have administrator rights for your computer?
Yes
No
You
may
be asked to share your desktop/laptop screen during the session. Would you be comfortable doing so?
Yes
No
Would you be willing to install Zoom (or another virtual conferencing app) on your desktop/laptop for your interview?
Yes
No
What is the make, model, and OS of your smartphone?
Do you currently have the ability to access personal email via a mobile email app on your smartphone?
Yes
No
Are you willing to install the Zoom
(or another virtual conferencing app)
on your smartphone?
Yes
No
Are you willing to enable (Zoom) to access your smartphone’s camera and microphone for this research?
Yes
No
You may be asked to share your smartphone screen during the session. Would you be comfortable doing so?
Yes
No
Please tell us...
Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry-knowledge. Do you, or does any member of your household or immediate family, work currently or in the past, in any of the following occupation areas or industries?
Select all that may apply.
Internet security or IT
An ISP company (internet or web provider – e.g., AOL)
Software or app design/development (UI/UX design, programmers, engineers, product managers, information architects, etc.)
Web/software/app consultancy (UI/UX design, programmers, engineers, product managers, information architects, etc.)
A hardware, software or mobile device company
Graphic design
Print, online, radio, or television broadcast news or media
A social media company (e.g., Twitter, Facebook, YouTube)
Public relations
Advertising
Marketing
Market research, user research, analytics research, design research
Retail
An e-commerce company (e.g., Amazon)
A consumer electronics and/or services company
A government agency
Banking, savings & loan, or other financial institution
Insurance, brokerage, or any other financial services
None of the above
When was the last time that you participated in a research project, such as a focus group or usability study?
Please select...
Past 3 months
Past 3-6 months
Past 6-12 months
Over a year ago
Never
How often, if at all, do you use
the following platforms/applications/products you use on your mobile phone?
YouTube
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
Google Search
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
Google Shopping
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
Google Discover
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
Bing Search
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
Safari Search
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
Pinterest
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
Alexa Shopping
Please select...
I do not use this platform/application/product
A few times a year
Once a month
Multiple times a month
At least once a week
Multiple times a week
Daily
Multiple times a day
When browsing the web, which best describes your use of ad blocking software or browser extensions?
I always use an ad blocker
I sometimes use an ad blocker
I never use an ad blocker
I don't know what an ad blocker is
How often have you changed your profile or settings in Google apps or websites to influence the ads Google shows you?
2-3 times a month
Once a month
Once every few months
Once a year
I am not interested in changing my profile or settings to influence the ads Google shows me
I’ve never changed my profile or settings to influence the ads Google shows me
To what extent do you generally enjoy encountering online advertisements?
I find them informative and helpful
They usually don't bother me but I don't find them particularly valuable
I often find them intrusive and annoying
I actively avoid engaging with online advertisements whenever possible
I don’t have an opinion on Ads
In the past year, have you encountered any online advertisement or online experience that led you to any of the following?
Select all that may apply.
Feel significantly misled or deceived about the product, service, or information presented
Experience results or outcomes completely different from those promised or implied
Discover hidden fees or charges after engaging with the ad or website
Feel pressured or manipulated into taking an action (e.g., buying something, subscribing) you later regretted
Lose money directly as a result of clicking on the ad or responding to the offer
Suspect you were the victim of a fraudulent or deceptive scheme
None of the above
Within the past twelve months, have you ever utilized a business chatbot or chat feature integrated into a website or mobile application to address a customer service need, gather information, or complete a transaction?
Yes, regularly (e.g., at least once per month)
Yes, occasionally (e.g., less than once per month)
No, I have not utilized a business chatbot or chat feature.
I prefer talking to a human every time
Generally speaking, when you see ads on the internet that seem related to your Google searches or browsing history, how do you feel?
Please select...
Always positive
Usually positive
Neutral / NA
Usually negative
Always negative
Which of the following statements best reflects your understanding of how Google shows you ads on the internet?
Google buys and sells user data to and from advertisers and websites.
Google does NOT buy and sell user data to or from advertisers and websites.
I’m not sure.
Contact Information