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The Dreamin' in Color Salesforce App Pitch Competition invites aspiring app developers and entrepreneurs to pitch their innovative app ideas built on Salesforce, Tableau, Mulesoft, or incorporating AI. 

Are you ready to unleash your creativity and make a lasting impact in the tech world? The Dare to Dream Pitch Competition is your chance to shine and revolutionize the Salesforce ecosystem with your innovative ideas.

What is a Salesforce ISV Partner?
A Salesforce ISV (Independent Software Vendor) Partner is a trailblazer in the tech industry, developing and selling applications that run on the Salesforce Platform or are integrated with Salesforce products. As an ISV Partner, you have the opportunity to leverage Salesforce's robust resources, including technical support, marketing tools, and sales enablement, to drive success. With over 90% of Salesforce customers using at least one AppExchange app, ISV Partners play a vital role in Salesforce's customer success model, filling in white space and extending the full power of the Salesforce Platform to meet customer needs.  Learn more here.

The Opportunity:
Joining the Salesforce ecosystem as an ISV Partner opens doors to endless possibilities for growth and innovation. With access to a  marketplace of partner apps and experts, you can accelerate your app business and reach a wider audience of potential customers. The Salesforce AppExchange, a leading enterprise cloud marketplace, provides visibility and support for ISV Partners, making it the ideal platform to showcase your solutions and drive business success.

The Benefits:
  • Visibility: Get your ideas in front of over 150,000 Salesforce customers frequenting the AppExchange, and increase your visibility within and beyond the Salesforce community.
  • Support: Winning the Dare to Dream Pitch Competition means more than just recognition. It means receiving app development support, UX design review sessions, and mentorship from the Salesforce AppExchange Team.
  • Growth: Accelerate your app business with a feature article on a Salesforce blog or newsletter, amplifying your reach and impact within the tech industry.
Don't miss this opportunity to make your mark in the Salesforce ecosystem and shape the future of technology. Whether you're a developer, a business strategist, or someone with a brilliant idea, the Dare to Dream Pitch Competition is your chance to dream big, dare to do, and turn your vision into reality. Apply now and embark on a journey of innovation, inspiration, and impact!

Let's dream together and transform the Salesforce ecosystem, one idea at a time.

Please complete the form below to apply to compete.  Once approved you will have until April 30th to submit your pitch via a Google form that will be sent to you.
Competition Journey
Your journey through this competition will include three key stages:
  1. Signup and Initial Screening: Your application (this form) will be reviewed for its adherence to the competition’s rules and guidelines.
  2. Pitch Submission: Once approved you will receive another form to upload your Pitch Submission.  This has to be completed by April 30th.
  3. Sponsor Voting: Our esteemed sponsors, as industry experts, will review the screened submissions and vote to select the top three finalists.
  4. Live Pitch: If you're among the top three, you'll have the opportunity to present your pitch live during our conference to a panel of judges selected from our sponsors.
Pitch Submission Guidelines
  • Video Pitch: Limited to 3 minutes.  Should highlight the app’s unique value proposition, target market, and innovative use of Salesforce technologies.
  • Documentation: Provide a brief document (1-2 pages) that includes a business plan overview, target audience, competitive analysis, and potential impact on the Salesforce ecosystem.
  • Technical Requirements: Videos should be in MP4 format, with clear audio and video quality. Submissions must include the participant's name, contact information, and a brief description of the app concept.
  • Announcement and Call for Submissions: March 15th, 2024
  • Submission Deadline: April 30th, 2024
  • Sponsor Voting Period: May 1st - May 15th, 2024
  • Finalists Announcement: May 19th, 2024
  • Pre-Competition Workshops: May - June 2024
  • Live Pitch Event at Dreamin' In Color Conference: June 20th, 2024
Pitch Support
To empower participants in our pitch competition, we're offering a support system designed to elevate your presentations and app development skills. 
  • Pre-Competition Webinars and WorkshopsTopics cover effective pitch strategies, app development insights, and audience engagement techniques.
  • Mentorship and Resources for FinalistsPersonalized mentorship from industry experts to further develop pitches and app concepts.
Grand Prize Winners Will Receive:
  • Exclusive App Development Partnership: Jumpstart your journey with a top-tier Product Development Outsourcer (PDO). This is your golden ticket to transforming your innovative concept into a Salesforce app reality, guided by industry-leading experts.
  • Professional UX Design Power Hour: Dive into a dynamic UX review session with a celebrated UX designer. This is not just feedback; it's a roadmap to crafting an intuitive and impactful user experience that stands out in the digital realm.
  • Direct Line to Success with Salesforce: Imagine having the Salesforce AppExchange Team in your corner. Winners will receive unparalleled support and insider guidance, paving your path within the Salesforce ecosystem.
  • Spotlight in Salesforce Fame: Shine in the spotlight with a feature article on a Salesforce blog or newsletter. This isn't just visibility; it's a chance to captivate the Salesforce community and stand out as a beacon of innovation.

Runners-Up Revel in Recognition:
  • Elevated Platform Presence: Achieve recognition across all Dreamin' In Color platforms and our conference. Your innovation will not go unnoticed.
  • Continued Mentorship Magic: The journey doesn't end here. Embark on follow-up mentorship sessions post-conference, where your ideas will be nurtured and refined.
*Prizes are subject to change.  Any modifications will be shared via email with applicants and updated on this form. 
Participant Criteria:
  • Open to individual developers, startups, and teams. 
  • The max team size is 4.
  • Participants must be at least 18 years old.
Ethical Standards:
  • Projects must adhere to ethical standards, ensuring no content is discriminatory, violates privacy rights, or is otherwise harmful or illegal.
  • Participants must commit to a code of conduct that promotes respect, inclusivity, and professionalism throughout the competition.
Registration and Compliance:
  • Participants must register for the competition through the official channel, providing accurate and complete information as requested.
  • Participants must comply with all competition rules, guidelines, and decisions of the judging panel.

Finalists must be available to present their pitch live at the Dreamin' In Color conference if selected.
Conference registration is required.
Scoring Rubric:

  • Innovation and OriginalityDegree to which the app introduces a new, innovative solution or significantly improves on existing solutions within the Salesforce ecosystem.
  • Relevance and ImpactPotential of the app to address a significant problem or need; its impact on intended users and the broader community.
  • Use of Salesforce TechnologiesEffectiveness in leveraging Salesforce, Tableau, Mulesoft, or AI technologies to enhance the app’s functionality and user experience.
  • Feasibility and ScalabilityPracticality of the technical implementation and the potential for scaling the solution within the Salesforce AppExchange ecosystem.
  • Presentation Skills and ClarityAbility to clearly articulate the app concept, its value proposition, and potential impact in a concise and engaging manner.
Personal Information

Project or Team Information

Initial Pitch Idea Overview

200-300 words

Intent and Expectations

Comments or Questions

Terms and Conditions
Intellectual Property:
  • Participants will retain intellectual property rights to their submissions but must grant the competition organizers the right to use project descriptions, images, video content, and team information for promotional purposes.
  • Participants must ensure their submissions do not infringe upon the intellectual property rights of others.

Project Requirements:
  • Submissions must be original work developed by the participants.
  • The app or technology must utilize at least one Salesforce technology (Salesforce Platform, Tableau, Mulesoft, or AI technologies) and be designed with the potential to be deployed on the Salesforce AppExchange.
  • Projects that have received commercial funding or have been previously awarded in any other major competition may be ineligible, depending on the level of development (to encourage new and early-stage ideas).

Competition Specifics:
  • Submissions must demonstrate innovation, impact, and feasibility within the Salesforce ecosystem.
  • Participants agree to complete all required submission materials by the deadlines provided, including the initial proposal, video pitch, and any subsequent documentation.
Consent and Acknowledgment