Adze (Online Ads)
watchLAB welcomes you to the
pre-qualifying
online survey for Project Adze (Online Ads)!
Topic:
Online Ads
Genders:
All
Ages:
18+
Sessions Available:
Tuesday, July 23rd - Thursday, July 25th
Type of study:
Virtual 1-on-1 Discussion
Length:
1 hour
Location:
Seeking participants Nationwide
Incentive:
$125
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Birthdate (mm/dd/yyyy)
Age
Gender
Please select...
Woman
Man
Non-Binary
Prefer to Self-Identify
Do you identify as being LGBTQIA+?
Please select...
Yes
No
Prefer not to say
Ethnicity
Please select...
Caucasian or White
Hispanic / Latina/ Latino/ Latinx or South or Central American
African American, African, or Black
American Indian or Alaska Native
Asian
Middle Eastern or North African
Native Hawaiian or Other Pacific Islander
Other race, ethnicity, or origin
I identify with more than one of the above
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Urbanicity
Please select...
Urban
Suburban
Rural/Small Town
Employment Status
Please select...
Full Time
Part Time
Unemployed
Homemaker
Retired
Student
Other
What is your job title?
What organization do you work for?
What does your organization do? What industry is it in?
Household Income
Please select...
Under $25,000
$25,000-$39,999
$40,000-$59,999
$60,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
How many adults and children under the age of 18 live in your household?
Adults:
Children:
Technology Details
Which, if any, of the following devices do you own?
Select all that may apply.
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
Does your computer have a webcam you would be willing to use during this remote interview session?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during your session?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Does your desktop/laptop computer allow you to connect to remote meeting software (such as Zoom) and/or do you have administrator rights for your computer?
Yes
No
You
may
be asked to share your desktop/laptop screen during the session. Would you be comfortable doing so?
Yes
No
Would you be willing to install Zoom (or another virtual conferencing app) on your desktop/laptop for your interview?
Yes
No
What is the make, model, and OS of your smartphone?
Do you currently have the ability to access personal email via a mobile email app on your smartphone?
Yes
No
Are you willing to install the Zoom
(or another virtual conferencing app)
on your smartphone?
Yes
No
Are you willing to enable (Zoom) to access your smartphone’s camera and microphone for this research?
Yes
No
You may be asked to share your smartphone screen during the session. Would you be comfortable doing so?
Yes
No
Please tell us...
Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry-knowledge. Do you, or does any member of your household or immediate family, work currently or in the past, in any of the following occupation areas or industries?
Select all that may apply.
Internet security or IT
An ISP company (internet or web provider – e.g., AOL)
Software or app design/development (UI/UX design, programmers, engineers, product managers, information architects, etc.)
Web/software/app consultancy (UI/UX design, programmers, engineers, product managers, information architects, etc.)
A hardware, software or mobile device company
Graphic design
Print, online, radio, or television broadcast news or media
A social media company (e.g., Twitter, Facebook, YouTube)
Public relations
Advertising
Marketing
Market research, user research, analytics research, design research
Retail
An e-commerce company (e.g., Amazon)
A consumer electronics and/or services company
A government agency
Banking, savings & loan, or other financial institution
Insurance, brokerage, or any other financial services
None of the above
When was the last time that you participated in a research project, such as a focus group or usability study?
Please select...
Past 3 months
Past 3-6 months
Past 6-12 months
Over a year ago
Never
Please rate your impression of the following brands on a scale from 1-10, with 1 being
extremely dislike
and 10 being
extremely like
.
Google
Please select...
1
2
3
4
5
6
7
8
9
10
Meta (Facebook)
Please select...
1
2
3
4
5
6
7
8
9
10
Apple
Please select...
1
2
3
4
5
6
7
8
9
10
Microsoft
Please select...
1
2
3
4
5
6
7
8
9
10
Which of the following, if any, do you recall seeing online in the past 24 hours?
Select all that may apply.
Social media post
Advertisement
Search results
A video
A news article
None of the above
On average, how many times per week, if ever, do you use Google Search to find information online via either your computer or mobile device?
Please select...
Less than weekly
Once a week
2-4 times per week
5+ times per week
How often, if ever, do you watch videos on YouTube in a typical week via either your computer or mobile device?
Please select...
Less than weekly
Once a week
Less than 2 times per week
2-4 times per week
5+ times per week
When browsing the web, which best describes your use of ad blocking software or browser extensions?
Please select...
I always use an ad blocker
I sometimes use an ad blocker
I never use an ad blocker
I don't know what an ad blocker is
On a scale of 1 - 5, with 1 being not at all savvy and 5 being extremely savvy, how would you rate your overall level of internet savviness?
Please select...
1
2
3
4
5
6
7
8
9
10
Generally speaking, when you see ads on the internet that seem related to your Google searches or browsing history, how do you feel?
Please select...
Always positive (A+)
Usually positive (A+)
Neutral / NA (AN)
Usually negative (A-)
Always negative (A-)
Which of the following statements best reflects your understanding of how Google shows you ads on the internet?
Google buys and sells user data to and from advertisers and websites. (M+)
Google does NOT buy and sell user data to or from advertisers and websites. (M-)
I’m not sure.
Contact Information