Project Atom (Social Media)
watchLAB
welcomes you to th
e
pre-qualifying
online survey for Project
Atom (Social Media)
!
Topic:
Social Media
Genders:
All
Ages:
13+
Sessions Available:
Tuesday, August 6th - Thursday, August 8th
Type of study:
Virtual 1-on-1 Discussion
Length:
60 minutes
Location:
Seeking participants Nationwide
Incentive:
$125
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
If you are under the age of 18, please also provide us with your legal guardian's name and phone number as we will need to speak with them:
Email
Birthdate (mm/dd/yyyy)
Age
Gender
Please select...
Woman
Man
Non-Binary
Prefer to Self-Identify
Ethnicity
Please select...
Caucasian or White
Hispanic / Latina/ Latino/ Latinx or South or Central American
African American, African, or Black
American Indian or Alaska Native
Asian
Middle Eastern or North African
Native Hawaiian or Other Pacific Islander
Other race, ethnicity, or origin
I identify with more than one of the above
Do you identify as being LGBTQIA+?
Please select...
Yes
No
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Urbanicity
Please select...
Urban
Suburban
Rural/Small Town
Highest level of education attained
Please select...
Some high school, no diploma
High school graduate or GED
Some college coursework, no degree
Trade / vocational school degree
Associate degree
Bachelor’s degree
Master’s degree
Post-graduate degree
Marital Status
Please select...
Single, never married
Living with partner
Married
Divorced
Widowed
Other
Employment Status
Please select...
Full Time
Part Time
Unemployed
Homemaker
Retired
Student
Other
What is your job title?
What organization do you work for?
What does your organization do? What industry is it in?
Household Income
Please select...
Under $25,000
$25,000-$49,999
$50,000-$59,999
$60,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
Prefer not to say
Are you a parent or legal guardian of a child under the age of 18?
Yes
No
How old are your children?
Technology Details
Which, if any, of the following devices do you own?
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
On average, approximately how many hours per week do you spend on the internet for personal use? Exclude any time spent reading emails, watching streamed online video content (e.g., Netflix) or for work-related purposes.
What is the make, model, and OS of your smartphone?
Do you currently have the ability to access personal email via a mobile email app on your smartphone?
Yes
No
Are you willing to install virtual meeting software (like Zoom) on your smartphone for this discussion?
Yes
No
Are you willing to enable the meeting app to access your smartphone’s camera and microphone for this research?
Yes
No
You may be asked to share your smartphone screen during the session. Would you be comfortable doing so?
Yes
No
Does your computer have a webcam you would be willing to use during this remote interview session?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during your session?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Does your desktop/laptop computer allow you to connect to remote meeting software (such as Zoom) and/or do you have administrator rights for your computer?
Yes
No
You
may
be asked to share your desktop/laptop screen during the session. Would you be comfortable doing so?
Yes
No
Would you be willing to install
virtual meeting software (like Zoom)
on your desktop/laptop for this interview?
Yes
No
On a scale of 1-10, with 1 being extremely uncomfortable and 10 being extremely comfortable, how comfortable are you using each of the following devices to interact with websites on?
Desktop/Laptop
Please select...
1
2
3
4
5
6
7
8
9
10
Mobile device
Please select...
1
2
3
4
5
6
7
8
9
10
Which of the following best describes your comfort level with using new technologies and digital services?
I am very selective and cautious in trying new technologies. I prefer familiar tools and rarely use the advanced features.
I use technology when needed but am indifferent towards it. I don't seek out new apps or gadgets.
I am fairly comfortable trying new apps, devices and digital services. I can troubleshoot common tech issues.
I eagerly adopt the latest apps, technologies and digital experiences. I am the one that friends/family come to for tech advice
Please tell us...
Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry-knowledge. Do you, or does any member of your household or immediate family, work currently or in the past, in any of the following occupation areas or industries?
Select all that may apply.
Software or app design/development (UI/UX design, programmers, engineers, product managers, information architects, etc.)
A hardware, software, or mobile device company
A social media company (e.g., Twitter, Facebook, YouTube)
Graphic design
Public relations
Advertising
Marketing
Market research, user research, analytics research, design research
A government agency
None of the above
Similar to the last question, at times, we are seeking participants with a certain amount of experience with research studies. Other times, we want to avoid experience. When was the last time that you participated in a research project, such as a focus group or usability study?
Please select...
Within the past 3 months
Within the past 3-6 months
Within the past 6-12 months
Over a year ago
Never
Which, if any, of the following social media/messaging accounts do you have a username and password for?
Select all that may apply.
Instagram
Facebook
TikTok
X (formerly Twitter)
Snapchat
WhatsApp
Messenger
None of the above
Do you use this site/app socially, professionally, or both?
Instagram
Please select...
Socially only
Professionally only
Both
Not applicable
Facebook
Please select...
Socially only
Professionally only
Both
Not applicable
TikTok
Please select...
Socially only
Professionally only
Both
Not applicable
X (formerly Twitter)
Please select...
Socially only
Professionally only
Both
Not applicable
Snapchat
Please select...
Socially only
Professionally only
Both
Not applicable
WhatsApp
Please select...
Socially only
Professionally only
Both
Not applicable
Messenger
Please select...
Socially only
Professionally only
Both
Not applicable
Within the past 30 days, how often have you accessed this site/app?
Instagram
Please select...
Daily
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Facebook
Please select...
Daily
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
TikTok
Please select...
Daily
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
X (formerly Twitter)
Please select...
Daily
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Snapchat
Please select...
Daily
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
WhatsApp
Please select...
Daily
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Messenger
Please select...
Daily
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Have you experienced any of the following issues on Meta platforms?
Select all that may apply.
Bullying and harassment
Hate Speech
Profanity
Nudity
Graphic violence
Exploitation
False or misleading information
Spam or contact with fake accounts
Unwanted contact
Selling or promoting restricted items
Fake page
Intellectual property
Fake advertiser
Impersonation
Other issue not listed here
None of the above
You mentioned you experienced an issue that was not listed. In 2-3 words, please state what the issue was:
What type of content was the experience you mentioned above?
Select all that may apply.
Ad
Direct Message
Group
Page
Post
Profile
Other / None of the above
Where did you experience this?
Select all that may apply.
Facebook
Messenger
Instagram
Instagram Direct
Other / None of the above
Which of the following actions did you take after having this experience?
Select all that may apply.
Blocked the ad or page
Reported the ad or page
Hide / Snoozed ad or page
I looked for support elsewhere
Other
I did not take any action after my negative experience
When did this occur?
Please tell us, in as much detail as possible, about your most recent experience reporting the ad/page you mentioned
Please indicate how easy or difficult it is for you to do the activities below, using the following scale:
0 = Do not know how to do this
1 = Very difficult
2 = Somewhat difficult
3 = Neither difficult nor easy
4 = Somewhat easy
5 = Very Easy
Save a photo that you find online or receive on an app
Please select...
0
1
2
3
4
5
Open a new tab in a browser
Please select...
0
1
2
3
4
5
Connect to a WIFI network from a computer of mobile device
Please select...
0
1
2
3
4
5
Verify information you find online
Please select...
0
1
2
3
4
5
Choose who you share content with (e.g. friends, friends of friends, publicly)
Please select...
0
1
2
3
4
5
Create something new from existing online images, music, or videos
Please select...
0
1
2
3
4
5
Upload a video you have created online
Please select...
0
1
2
3
4
5
Report something you don't like/find objectionable
Please select...
0
1
2
3
4
5
In the context of social media, how would you define what “tag” means?
A file that looks like a printed document or image
A piece of information that circulates rapidly on the internet
An image with text on it that describes a joke or idea
A sequence of instructions telling a computer what to do
A way to mention a specific individual, business, or account
None of the above
I don't know
How would you define what “QR Code” is?
A programming language for web pages
A junk message sent to lots of people on the internet
An image made up of squares that can be scanned
A website that can be edited by a group of people
A four number code that makes my device more secure
None of the above
I don't know
Which of the following four passwords is the most secure?
WTh@5Z
into*48
Boat123
123456
I don't know
Which of the following best describes what “download” means?
A way to create something new from existing images
A way to change who can see the content I post online
A way to send something from my phone to somewhere else
A way to search for information (like news) on the internet
A way to put or save new things on my phone
None of the above
I don't know
Contact Information