Project Pave (Hair Products)

watchLAB welcomes you to the pre-qualifying online survey for Project Pave (Hair Products)!

Topic: Hair Products
Gender: Females
Ages: 18-69
Sessions Available: February 13th & February 14th
Type of study: Focus Group
Length: 90 minutes
Location: Seeking participants Nationwide
Incentive: $125 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Birthdate (mm/dd/yyyy)

Age

Gender

Ethnicity

City

State

Zip Code

Highest level of education attained

Marital Status

Employment Status

Household Income

Job Title

Industry

Technology Details

Considering the location and computer you will be joining the interview from, what type of computer will you be using?

PC Laptop/desktopMAC Laptop/desktopChromebookTabletSmartphone/mobile device None of the above

Do you currently have access to the internet – again considering the location and computer you will be joining the interview from? We ask that you do not use cellular service, or a smartphone to participate in this discussion.

YesNo

Do you currently have high speed internet access (i.e., DSL or broadband) at this location?

YesNo

Considering the location and computer you will be joining the interview from; do you currently have a working webcam (whether built in or plug in)?

YesNo

Participating in an online group discussion is similar to using Zoom, Skype or Facetime. When was the last time you used a service like this?

Within the past weekMore than a week ago, but within the past monthOver a month ago, but within the past 6 monthsOver 6 months agoNever

To successfully participate in this discussion, you must have a Chrome browser installed on your computer Would you be willing to install a Chrome browser on your computer?

Yes, I would be willing to install ChromeYes, I already have itNo

During your discussion, it is recommended that you use a headset or earbuds that include a microphone. Please let us know if you currently have a headset or earbuds?

I have a working headset with a microphone includedI have working earbuds with a microphone includedI do not have a headset or earbuds with a microphone

If you are placed in this project, you will receive an email directly from the platform hosting the discussion as part of your confirmation process. You will need to test your computer and web camera using that link within 24 hours of receipt. If you do not successfully test your equipment using this link within 24 hours, or within 24 hours of a reminder call, your participation will be cancelled, and a replacement participant will be found. Do you understand and agree to these requirements?

YesNo

Please tell us...

Have you ever participated in an interview or group discussion for the purpose of marketing research?

How long ago did you participate in the most recent interview or discussion group, either in person or online?

What was(were) the topic(s) of the discussion(s) you participated in the past year?

Often people who work for businesses related to products and services we research can bring insight into our work. Are you, your spouse, members of your family or close friends employed in any of the following types of professions or at any of the following types of companies? Select all that apply.

A manufacturer, distributor, or retailer of toys and/or gamesAn advertising agencyThe motion picture industryA public relations firm or departmentTelevision, radio or other mediaA marketing or market research firm or departmentThe music industry A manufacturer of any type of packaged foods, snacks, or beverageNone of the above

Which of the following hair products have you used in the past 12 months either at home or at a salon?

Shampoo ConditionerHair treatments (e.g., keratin/hot oil, etc…) Hair styling products (e.g. hairspray/mousse/gel/wax)Hair color -temporary e.g. chalks, sprays Hair color- semi-permanent (such as henna or hair color that washes out)Hair color – permanent Bleach or lightenersI do not use any of these products TERMINATE

Where do you color your hair regularly, with permanent hair color specifically?

You mentioned that do not currently color your hair. How open would you say you are to coloring your hair at home, with a permanent at home hair color in the future?

And why would you say you don’t currently color your hair? Please select all that apply

I just never seem to find the timeIt’s not worth the money/cost

The maintenance is too much to keep up

It isn’t a top priority

I have in the past, but I don’t feel the need to anymoreIt is damaging to my hairI don’t like using chemicals on my hairI just haven’t gotten around to itI like the natural look, and a few grays don’t bother me I just don’t care that much about my appearanceOut of all the ways I could improve my appearance (such as clothing, makeup, hair cut or style) hair color isn’t a priority

How many times in the last 12 months did you color your hair:

At the salon:_______________

At home:__________________

Within the next six months, how likely will you be to color your hair either at home, or at the salon?

Please tell me which of the following best describes your involvement with brand selection and purchasing of the hair care products that you use at home, including hair color products if applicable.

Which of the following hair colors or shades have you purchased and/or used in the past 12 months to color you hair at home, or at the salon?

BlackBrownRedAuburnBlonde – dark blond, medium blonde, champagne blonde, golden blonde, ash blonde, etc.Platinum BlondeGray/white (not silver/metallic)A bold, non-traditional color like green, blue, purple, pink, silver

What is your CURRENT hair color?

And which of the following best describes your hair type?

Which brands of home hair color have you used in the past 12 months? Please be as specific as you can about the brand and sub-brand.

Which brand of hair color did you last use?

Which of the following brands are you familiar with?

Clairol Natural InstinctsClairol Nice ‘n EasyDark & Lovely Garnier Nutrisse Garnier OliaL’Oreal ExcellenceL’Oreal Feria L’Oreal PreferenceRevlon Color EffectsRevlon ColorSilkMadison Reed Schwarzkopf Color UltimeSchwarzkopf Keratin ColorNone of these

Are there any brands listed which you would never use?

Next, I’d like to ask you about how you might or may not describe yourself. As I read a list of statements, please tell me whether you agree completely, agree somewhat, neither agree nor disagree, disagree somewhat, or disagree completely with each one.

I am by nature a talkative person

For me hair is really important in looking good

I'm comfortable expressing my own opinions in front of those I don’t know