Project Begonia (Online Security)

watchLAB welcomes you to the pre-qualifying online survey for Project Begonia (Online Security)!

Topic: Online Security
Genders: All
Ages: 18+
Sessions Available: April 28th - May 5th
Type of study: Virtual Focus Group and Virtual IDI
Length: 90 minute focus group, 60 minute IDI
Location: Seeking participants Nationwide
Incentive: up to $150 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Which of the following best describes the area you live in? Would you say:

Region

New England (CT, ME, MA, NH, RI, VT)Mideast (DE, DC, MD, NJ, NY, PA)Southeast (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV)Great Lakes (IL, IN, MI, OH, WI)Plains (IA, KS, MN, MO, NE, ND, SD)Rocky Mountain (CO, ID, MT, UT, WY)Southwest (AZ, NM, OK, TX)Far West (AK, CA, HI, NV, OR, WA)Other

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Highest level of education attained

Employment Status

Marital Status

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

Household Income

How would you personally describe your credit score, approximately how good is your credit score?

Study Details

If selected, the research will be conducted by webcam. In order to participate in the one-on-one video interview, we need to confirm that you have all of the following:

● A high-speed internet connection

● A laptop or PC computer--this must be your own computer, not a public computer at a library, store, or other public location

● Have and use earbuds or headphones to listen to audio

● A webcam

● A quiet, non-public, location to participate in the interview

Would you have all of the above available for the video discussion, if selected?

YesNo

Please tell us...

Do you have any children living at home with you?

YesNo

What are their ages?

Which of the following devices do you own? (personal devices, not business devices)

How often do you do any of these online activities using your personal devices? (not for work purposes, not using a work device)

	Daily	Multiple times a week	Multiple times a month	Less than once a month	Never
1. Making online payments
2. Accessing Social Media
3. Streaming content
4. Making video calls (Facetime, Zoom, Skype etc.)
5. Gaming
6. Downloading content
7. Uploading content
8. Using a public wi-fi network
9. Banking / Money Management
10. Shopping on online stores
11. Buying / selling goods or services on online marketplaces (eBay, Facebook, Craigslist, Gumtree etc)
12. Using online dating sites
13. Searching for travel bookings or holidays
14. Booking appointments (e.g. Medical)
14. Booking travel or accommodation
15. Reading the news

Which of the following best describes your role in the selection of cyber safety software solutions, and other forms of protection for your personal devices and data (and those of others in your household)?

Which of the following online security solutions do you currently use

Internet security software or suites (including anti virus software)Password managerVpn (virtual private network)Any other cybersecurity productNone of these

Did you sign up to any of those online solutions (online security software, identity theft protection, vpn) in the period october 2024 – march 2025?

Which of the following online safety solutions did you sign up to between october 2024 and march 2025? Please tell us whether you took a paid-for product or a free product, and which provider you signed up with?

Internet security software or suites (including anti virus software)

Password manager

Vpn (virtual private network)

Any other cybersecurity product

Are you considering signing up to any of those online solutions (online security software, identity theft protection, vpn) in the future?

Are you considering signing up for any of the following online safety solutions in the future next three months? Please tell us whether you intend sign up to a paid-for or a free product?

Internet security software or suites (including anti virus software)

Vpn (virtual private network)

Password manager

Any other cybersecurity product

Just a final few questions...

How would you describe your attitude to new devices and technology?

1. I try out new technology as soon as it comes out/before everyone else

2. I am usually the first to try out new technology among my friends/family and I recommend it to others

3. I try out new technology when it is tried and tested or has been recommended to me by others

4. I try out new technology only after majority of people I know use it
5. I am usually one of the last people to try out new technology

Which of the statements above apply to you?

Do you...

1. Try to make your devices last as long as possible

4
5. Always like to have the latest devices

Which of the numbers above apply to you?

Using the following scale, how would you rate the following statements?

1. Strongly disagree

2. Somewhat disagree

3. Neither agree nor disagree

4. Somewhat agree
5. Strongly agree

I read/review online privacy policies

People have lost control over how personal information is collected and used by companies

Most companies handle the personal information they collect properly

Existing laws provide a good level of protection for people's privacy today

I am cautious about what companies I share my personal information with

I think the benefits I get from sharing my personal data online outweigh the risks

I worry about the companies that have my personal information being hacked or compromised

I am confident I can protect myself from cyber threats

I always use the same password or small variations of it for online accounts

I regularly back-up my data (e.g. on the cloud, external hard drive, etc.)

I prioritize spending money on experiences rather than possessions

I outsource jobs/tasks I can't do to experts

How concerned are you about your safety and the safety of the following people online using the following scale?

1. Not at all concerned

2. Not too concerned

3. Neutral

4. Slightly concerned

5. Very concerned
6. Not applicable

Your children's

Older family, friends or relatives

Which of the following statements best reflect how you deal with your children being online?

1. I don't track/monitor everything my child(ren) does online

5. I track/monitor everything my child)ren) does online
6. Not applicable

Which of the numbers above apply to you?

Which of the following statements best reflect how you deal with your children being online?

1. I let my child(ren) learn for themselves

4
5. I actively teach/show my child(ren) about how to be safe online
6. Not applicable

Which of the numbers above apply to you?

How important are each of the following to you using the following scale?

1. Not at all important

4
5. Very Important

I want to keep my online activity private

I want to bypass regional/international restrictions to view certain content

I want to speed up and optimize the performance of my devices

Please reach the following statements and rate each where you think it best describes you.

When it comes to services that keep you safe online and protect your privacy...
1. I like to customize the setting of any service as much as possible
2
3
4
5. As long as it works, I'm not interested in customizing any settings

When it comes to services that keep you safe online and protect your privacy...
1. I want to be hands-off and feel looked after, like somebody has my back
2
3
4
5. I want to do everything for myself

When it comes to services that keep you safe online and protect your privacy...
1. I would prefer to get the best deal or provider for each product/service using different companies if necessary
2
3
4
5. I would prefer to use one company who can provide all of the products and services that I need

When it comes to services that keep you safe online and protect your privacy...
1. I am ok with my device not performing as well if it means I'm more protected
2
3
4
5. I don't want my device(s) to suffer any drop in performance

When it comes to services that keep you safe online and protect your privacy...
1. I react to online threats only when they happen
2
3
4
5. I proactively take steps to improve my online security to mitigate threats before they happen

When it comes to services that keep you safe online and protect your privacy...
1. I want the most secure services even if they are harder to use or require more actions from me
2
3
4
5. I want easy to use services or ones that don't require any action from me even if they aren't the most secure

When it comes to services that keep you safe online and protect your privacy...
1. I don't want to receive any alerts unless I need to take an action
2
3
4
5. I would like to receive alerts whenever a service detects a threat even if I don't need to do anything

When it comes to services that keep you safe online and protect your privacy...
1. My device manufacturer or operating system provider should keep everything up to date
2
3
4
5. I want help keeping my devices working well and secure

When it comes to services that keep you safe online and protect your privacy...
1. I want the best cybersecurity solution even if it costs more
2
3
4
5. I am content with a cheaper or free cybersecurity solution that is not the best