Project Brightline (Entertainment)
watchLAB
w
elcomes you to th
e
pre-qualifying
online survey for Project
Brightline (Entertainment)
!
Topic:
Entertainment
Genders:
All
Ages:
18 - 54
Sessions Available:
Thursday, May 8- Sunday, May 18 and Tuesday, May 20- Friday, May 30
Type of study:
Online Diary and Select Follow-up IDI
Length:
Online Diary- 11 days, Follow-up IDI- 60 minutes
Location:
Seeking participants Nationwide
Incentive:
Up to $425
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6-8 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Birthdate (mm/dd/yyyy)
Age
Gender
Please select...
Woman
Man
Non-Binary
Prefer to Self-Identify
Ethnicity
Please select...
Caucasian or White
Hispanic / Latina/ Latino/ Latinx or South or Central American
African American, African, or Black
American Indian or Alaska Native
Asian
Middle Eastern or North African
Native Hawaiian or Other Pacific Islander
Other race, ethnicity, or origin
I identify with more than one of the above
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Urbanicity
Please select...
Urban
Suburban
Rural/Small Town
Highest level of education attained
Please select...
Some high school, no diploma
High school graduate or GED
Some college coursework, no degree
Trade / vocational school degree
Associate degree
Bachelor’s degree
Master’s degree
Post-graduate degree
What best describes your household situation?
Please select...
Single, living alone
Single, living with others (family, roommates, children)
Living with a partner, no children
Living with a partner, children
Living with a partner and non-child others (e.g., family, roommates)
Which of the following best describes your
annual
household income?
Please select...
Less than $25,000
$25,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $199,999
$200,000 or more
Prefer not to answer
Technology Details
Which, if any, of the following devices do you own?
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
Does your computer have a webcam you would be willing to use during this remote interview session?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during your session?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Does your desktop/laptop computer allow you to connect to remote meeting software (such as Zoom) and/or do you have administrator rights for your computer?
Yes
No
You
may
be asked to share your desktop/laptop screen during the session. Would you be comfortable doing so?
Yes
No
Would you be willing to install Zoom on your desktop/laptop for your interview?
Yes
No
Please tell us...
Who makes the primary decisions for TV and streaming subscriptions in your household?
Please select...
I make the primary decisions
I share the responsibility with another adult in the household
Someone else is responsible
How do you typically watch entertainment content at home?
Cable or satellite provider (e.g., Xfinity, Spectrum, Direct TV, Dish)
Streaming platforms (e.g., Netflix, Max, Paramount+, Peacock, Disney+, Hulu, Amazon Prime Video)
DVD rental service (e.g., Redbox, DVD.com, Public Library)
Digital purchase/rental (e.g., iTunes, Google Play, YouTube)
Other
Which of the following streaming services do you CURRENTLY subscribe to or use a shared account for?
Hulu
Hulu+ Live TV
Netflix
Amazon Prime Video
Disney+
ESPN+
Apple TV+
Max
Paramount +
Peacock
YouTube TV
None of these
Which of the following streaming services have you EVER subscribed to or used a shared account for?
Hulu
Hulu+ Live TV
Netflix
Amazon Prime Video
Disney+
ESPN+
Apple TV+
Max
Paramount +
Peacock
YouTube TV
None of these
Which of the following streaming services would you NEVER subscribe to or use a shared account for?
Hulu
Hulu+ Live TV
Netflix
Amazon Prime Video
Disney+
ESPN+
Apple TV+
Max
Paramount +
Peacock
YouTube TV
None of these
You mentioned you use streaming platforms. How often do you typically stream content?
Please select...
Never
Less than once a month
Once a month
2 - 3 times a month
Once a week
2 - 3 times a week
Daily
How many hours per week do you typically stream content on platforms like Netflix, Disney+, Apple TV, Peacock, Hulu, etc.?
Please select...
4 hours or fewer
5-10 hours
11-20 hours
20-25 hours
Over 25 hours
What genres of content do you enjoy watching on streaming platforms? Select all that apply.
Live Sports (e.g., football, basketball, soccer, etc.)
Action & Adventure (e.g., crime, spy, superhero, martial arts, etc.)
Comedy (e.g., standup, romantic comedy, slapstick, etc.)
Drama (e.g., biographical, historical, crime, political themes, etc.)
Thriller & Mystery (e.g., suspense, psychological, spy thrillers, etc.)
Sci-Fi & Fantasy (e.g., futuristic, supernatural, dystopian, etc.)
Horror & Supernatural (e.g., slasher, paranormal, ghost hunting, etc.)
Documentaries & True Crime (e.g., biographical, investigative, nature, sports documentaries, etc.)
Anime & Animation (e.g., adult animation, anime, etc.)
Reality & Unscripted (e.g., competition shows, lifestyle, dating, docuseries, etc.)
Family & Kids (e.g., animated and live-action content for younger audiences)
Romance & Music (e.g., romantic drama, musical films, concerts, etc.)
News & Politics (e.g., news, political commentary, current affairs, etc.)
Cooking & Food (e.g., cooking competitions, food documentaries, etc.)
Travel & Adventure (e.g., travel documentaries, adventure-based reality shows, etc.)
Lifestyle & Home Improvement (e.g., home renovation, organizing, etc.)
None of the above
You mentioned you watch live sports on streaming platforms. In general, how interested are you in sports?
Please select...
Very interested
Somewhat interested
A little bit interested
Not at all interested
On which of the following services or platforms do you currently use to watch live sports, highlights, or sports-related content?
Cable or satellite TV (e.g., ESPN, Fox Sports, NBC Sports)
YouTube or YouTube TV
Streaming services (e.g., Hulu + Live TV, Sling, FuboTV, DIRECTV Stream)
Sports league apps or sites (e.g., NFL+, NBA League Pass, ESPN+, MLB.tv)
Social media platforms (e.g., Instagram, TikTok, X/Twitter, Facebook)
Team- or athlete-specific apps, sites, or channels
I don’t use any platforms to watch sports
Other
How interested are you in each of the following sports?
Very interested
Somewhat interested
A little bit interested
Not at all interested
College Football
Formula 1
Golf (
e.g., PGA Tour, LPGA Tour, LIV Golf)
Indycar
Men's College Basketball
MLB
MLS
NASCAR
NBA
NFL
NHL
Premier
League Soccer
Super Motocross
Tennis (
e.g. ATP, WTA)
The Olympics
UEFA
Champions League Soccer
UFC
WNBA
Women's College Basketball
How often do you watch the following sports when they’re in season?
Always
Sometimes
Rarely
Never
College Football
Formula 1
Golf (
e.g., PGA Tour, LPGA Tour, LIV Golf)
Indycar
Men's College Basketball
MLB
MLS
NASCAR
NBA
NFL
NHL
Premier
League Soccer
Super Motocross
Tennis (
e.g. ATP, WTA)
The Olympics
UEFA
Champions League Soccer
UFC
WNBA
Women's College Basketball
Which of the following activities do you engage in related to the sports you follow?
Watch live games on broadcast or cable tv
Watch live games through streaming
Watch sports highlights/clips
Watch sports news programs
Watch pre-game and post-game shows
Watch sports talk/discussion shows
Watch sports documentaries
Read about sports news
Read or write in online forums on sports (i.e., Reddit)
Follow sports stats
Play fantasy sports
Bet on sports
Play sports video games
Listen to sports podcasts
Listen to sports talk radio
Follow teams or specific athletes on social media
Watch game recaps on social media
Watch player interviews on social media
Reposting game clips on social media
Sharing game clips with friends/family over text
Buy merch/gear
Attend live games
Collect memorabilia
None of the above
Which devices do you use to stream live sports? Select all that apply.
A smart or connected TV
A laptop or desktop computer
A tablet
A mobile phone
None of the above
Contact Information