Project Affinia (Financial Services)

watchLAB welcomes you to the pre-qualifying online survey for our Financial Services research!

Topic: Financial Services
Genders: All
Ages: 18+
Sessions Available: Wednesday, May 28 and Thursday May 29
Type of study: In-Person NYC
Length: 60 minutes
Location: Seeking participants in and around New York City
Incentive: $150 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Birthdate (mm/dd/yyyy)

Age

Gender

Ethnicity

Do you identify as being LGBTQIA+?

City

State

Zip Code

Metro Area

Urbanicity

Highest level of education attained

Marital Status

Employment Status

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

Household Income

Please tell us...

Do you identify as having any of the following which affects your daily functions?

Vision Impairment which is a decrease in the ability to see that causes problems that cannot be fully corrected by usual means such as glasses or contacts (for example, needing/ using a screen reader, using the zoom feature on your computer screen, or being colorblind, etc.) or prevents you from seeing at all.Deaf or Hard of Hearing which is a decrease in the ability to hear (for example needing/ using hearing aids, needing to turn the volume high on your computer, TV, etc.?) or prevents you from hearing at all.Cognitive Impairments that impact your daily mental functions (for example, having Bipolar Disorder, PTSD, Dyslexia, ADHD, Alzheimer’s, or Dementia)Motor Impairments which decrease your mobility or ability to use any body part(s) (for example, needing/ using assistive devices such as a special keyboard/ mouse, a wheelchair, cane, etc.)None of the abovePrefer not to say

When it comes to making financial decisions for your household, which of the following best describes your level of responsibility?

Please indicate the type(s) of financial/banking services you currently have

and with what financial intuitions you hold them. If you use more than one banking institution for a certain service type, please provide that information and indicate which your primary banking institution is.

What institution(s) do you have this card with?

Approximately how much do you spend, per month, across all of your current credit cards?

Which of the following credit card benefits would you be most important to you if you applied for a new credit card? Select One

Travel rewards (e.g., airline miles, hotel points)Cashback rewards (e.g., percentage back on purchases)Points-based rewards (e.g., points per dollar spent in specific categories)Gas and fuel rewardsDining and restaurant rewardsGrocery rewardsEntertainment and event rewards

Some credit cards charge an annual fee in exchange for premium benefits such as higher rewards rates, travel perks, or exclusive offers. How likely would you be to apply for a credit card with an annual fee for a new travel rewards credit card?

Extremely likely – I often consider fee-based cards for valuable rewards and benefitsSomewhat likely – I would consider a fee-based card if the benefits are compellingNeutral – I don’t have a strong preference but am open to considering fee-based cardsSomewhat unlikely – I typically avoid fee-based cards unless the benefits are exceptionalExtremely unlikely – I do not consider credit cards with annual fees

Please rate your impression of the following brands on a scale from 1-10, with 1 being extremely dislike and 10 being extremely like.

Bank of America

American Express

Wells Fargo

Citibank

Chase

	Used to have, but don’t currently have	Currently have	Do not currently have, but open to applying
American Express
Capital One
Chase
Citibank
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