Project Flutter (Fast Food)

watchLAB welcomes you to the pre-qualifying online survey for Project Flutter (Fast Food)!

Topic: Fast Food
Genders: All
Ages: 25-54
Type of study: Pre-Task & Focus Group
Study Dates: Tuesday, June 10- Wednesday, June 18
Length: 90-minute Focus Group with Pre-Task
Location: Remote study for California residents
Incentive: Session- $125 and Pre-Task $50 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6-8 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Birthdate (mm/dd/yyyy)

Age

Gender

Ethnicity

City

State

Zip Code

Metro Area

Urbanicity

Highest level of education attained

Marital Status

Employment Status

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

Household Income

About the technology you could use for this study...

Does your desktop/laptop have a working and connected mouse that you can use during your session?

Do you have working speakers and a microphone or a working headset that can be used for audio for your desktop/laptop?

What type of internet connection do you have on your desktop/laptop computer?

What operating system does your computer run on? If you have multiple computers, please select the one that you would use to participate in this project.

Does your desktop/laptop computer allow you to connect to remote meeting software and/or do you have administrator rights for your computer?

You may be asked to share your screen during the session. Would you be comfortable doing so?

Please tell us...

Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry-knowledge. Do you, or does any member of your household or immediate family, work currently or in the past, in any of the following occupation areas or industries? Select all that apply.

Do you—or any of your family members at home— have any of the following dietary needs? How about…?

Who is primarily responsible for selecting where you eat out? Would you say…?

Myself Myself along with spouse/partner/child Only my spouse/partner Someone else

In the past 3 months—that is, between March 2025 and now—how many times have you purchased food from a fast casual restaurant like Cava, Chipotle, or Shake Shack? Would you say…?

12+ times in the past 3 months 6-11 times in the past 3 months 1-5 times in the past 3 monthsHave you not purchased food from a fast casual restaurant in the past 3 months?

In the past year—that is, between May 2024 and now—how many times have you purchased food from Habit Burger & Grill? Would you say…?

5+ times in the past year 1-4 times in the past year I purchased food from Habit Burger & Grill over a year agoI have never purchased food from the Habit Burger & Grill

Next, I am going to read to you a series of fast-food brands. For each one I mention, please let me know how you feel about each one, using the following scale...
- I hate it
- I don't like it very much
- I like it
- I love it

How about...

What do you order or have ordered at Habit burger and what did you like about it?

What is your favorite fast casual restaurant and why?

	I hate it	I don't like it very much	I like it	I love it
McDonald's
Shake Shack
Habit Burger & Grill
Cava
Burger King
Wendy's
Chipotle