Project Hopscotch (Beverages)

watchLAB welcomes you to the pre-qualifying online survey for Project Sage (Technology)!

Topic: Beverages
Genders: All
Ages: 18-54
Sessions Available: Wednesday, August 13th & Thursday, August 14th
Type of study: Focus Groups
Length: 2 Hours
Incentive: $150 (Payment would be mailed to you as a check. We estimate that checks would be mailed out within 6-8 weeks of the study's completion.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to match our client's research criteria, we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Study Details

Do you have BOTH stable internet/Wi-Fi connection and a laptop, desktop, computer, or tablet to use to complete the task?

If you are invited to take part in any research, do you agree to be audio or video

recorded (for market research/internal purposes only)?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Gender

City

State

Zip Code

Metro Area

Urbanicity

Exact Age

Birthdate (mm/dd/yyyy)

Ethnicity

Education

Household Income

Employment Status

Occupation

Job Title

Company Name/Industry

What is your marital status?

Please tell us...

Are you or is any member of your immediate family currently employed in any of the following types of business?

a. An advertising, marketing, or public relations firmb. Marketing research firm c. A newspaper, magazine, book publisher, blog, or website d. An actor in commercials, TV or moviese. A food or beverage manufacturer, packer, processor, wholesaler, or distributorf. A restaurant, café, coffee shop or food services companyg. A grocery store h. None of the above

Have you or anyone in your immediate family ever worked at any of the following companies?

Please tell me what you think of each of the following brands.

a. Starbucks

b. Panera Bread

c. Dunkin'

d. McDonald's

e. Caribou Coffee

f. 7-Eleven

Which of the following specific rewards programs are you aware of?

And when was the last time you used this program? This includes purchases made with a registered rewards card or a rewards mobile app.

	Used in P30 days	Used in Past 1-6 months	Used over 6 months ago	Never
a. Starbuck Rewards
b. MyPanera Rewards
c. Dunkin' Rewards
d. McCafe Rewards
e. Caribou Perks Rewards
f. 7Rewards

How many separate occasions in the past 30 days, if at all, did you visit and purchase coffee beverages, tea beverages and/or refreshers at each of the following? Please be honest and accurate, if it’s zero, please say so. Your best estimate is fine. Exclude any pre-packaged beverages you buy in a bottle, can, or carton.

	0	1	2-5	5-10	10+
a. 7-Eleven
b. McDonald’s
c. Panera Bread
d. Starbucks
e. Dunkin'
f. Another chain coffee café or coffee house that is part of a large brand with many locations and consistent menu.
g. An independent/local coffee café or coffee house that is locally owned, not part of a big chain. May have one or a few unique locations.

You mentioned that you purchase and drink beverages from Starbucks. Of the number of beverages you purchased for yourself at Starbucks in the past 30 days, how many were…

	0	1	2-4	5-7	8-10	11-13	14+
a. Hot brewed coffee
b. Iced brewed coffee
a. Hot brewed coffee
c. Iced flavored brewed coffee like vanilla sweet cream cold brew, pumpkin cream cold brew, etc.
d. Iced unflavored cold brew or nitro cold brew
e. Iced flavored cold brew or nitro cold brew like salted caramel cream cold brew, vanilla sweet cream nitro cold brew, etc.
f. Hot unflavored espresso-based drinks like plain latte, cappuccino, Americano, etc.
g. Hot flavored espresso-based drinks like vanilla latte, mocha, caramel macchiato, etc.
h. Iced unflavored espresso-based drinks like iced plain latte, iced Americano, iced shaken espresso etc.
i. Iced flavored espresso-based drinks like iced vanilla latte, iced mocha, iced caramel macchiato, etc.
j. Frappucinno like Caramel Frappuccino, Mocha Frappuccino, Java Chip Frappuccino, Matcha Green Tea Crème Frappuccino, etc.
k. Hot brewed tea like hot black tea or herbal tea blends/infusions
l. Tea latte like hot or iced chai or green tea, etc.
m. Iced Brewed Tea like iced black tea or flavored iced tea, etc.
n. Refreshers (iced or ice-blended drink, sometimes caffeinated, accompanied by fruit flavors)
None of these

For the next few questions, we’ll be focusing specifically on Starbucks. Please be honest as we are looking for a mix of opinions.

a. Starbucks has a unique personality that stands out.

b. Starbucks feels more corporate and less fun than it used to.

c. I trust Starbucks to stay true to what makes it popular in the first place.

d. Starbucks reflects my personality and lifestyle.

e. Starbucks used to feel more authentic or relatable than it does today.

What are 5 things you can do with a paper clip other than what it is normally used for? Please describe in detail your answer for each.

Thinking more about Starbucks, what is your favorite go-to handcrafted coffee, tea, or refresher beverage there? Beyond the drink itself, what is it about the overall experience at this café that keeps you coming back? What, if anything, could Starbucks do better to improve your experience?

Where is the nearest Starbucks to your home?   

Location (cross street):

This study is for research purposes only, and we are not trying to sell you anything; rather, we are seeking the opinions of consumers such as yourself. Additionally, here is what you can expect:   

· Sign a non-disclosure agreement: Some of the information we will be sharing with you during the study will also be confidential and cannot be shared with any outside parties.  

· A representative from the research firm, Hypothesis, will give you a call in the next few days:  They will chat briefly with you about the study. Please call them back if you miss this call. This is part of your participation.   

· The session is audio and video recorded and all information collected will be held in the strictest of confidence and will be used for research purposes only.  

· The focus group will be taking place on Sago/QualMeeting. We ask that you log in at least 15 minutes early to your session from a desktop or laptop with a working webcam and mic. You will be sent an email containing a tech check and dial-in instructions prior to your session. 

· Are you willing and available to do the following…?

YesNo

Lastly, to participate in the online focus group, you will be required to join from a laptop or desktop with a working webcam. You can’t join from a mobile device, such as tablet and smartphones. That said, will you have access and be able to join via a laptop or desktop with a working webcam for the focus group?  

YesNo