Project Quill (Digital Ads)

watchLAB welcomes you to the pre-qualifying online survey for Project Quill (Digital Ads)!

Topic: Digital Ads
Genders: All
Ages: 18+
Sessions Available: Monday, August 18th- Monday, August 25
Type of study: 1-on-1 Discussion
Length: 45 Minutes
Location: Remote
Incentive: $200 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6-8 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Birthdate (mm/dd/yyyy)

Exact Age

What is your preferred spoken language?

Gender

Ethnicity

Do you identify as being LGBTQIA+?

City

State

Zip Code

Metro Area

Urbanicity

Highest level of education attained

Marital Status

Employment Status

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

Household Income

Please tell us...

Which of the following best describes the work you do?

I work for myself as a freelancer, or I run my own businessI work for an advertising or media agency, or I run my own advertising or media companyI work for a business or company that manufactures, sells, or distributes productsI work for a business or company that offers services other than advertisingI work in the service industry (i.e., restaurant, repair, hotel)I work for a government agencyI work for an educational institutionI work for a non-profit organizationI'm retired or temporarily unemployed

Which of the following duties, if any, are you personally responsible for as part of your job?

Producing and editing ad creativesManaging, editing, and/or buying ad campaigns on social media or other digital platformsViewing and analyzing ad performanceOverseeing the budget and plan for social media adsAdding, removing, and editing payments in digital marketing platformsOther (please specify:___________)None of these

Please tell me the name and the website of the primary business, product, or brand you use digital or social ad platforms to promote.

Which of the following platforms or tools do you currently use for business purposes, connecting with consumers, advertising, etc.? Please choose all that apply.

	I use this platform frequently (at least 1 ad per month)	I use this platform occasionally (seasonally or once in awhile)	I have this platform/app downloaded	I don’t use this platform
Meta Ads Manager on my laptop or desktop computer (ad placement on Facebook or Instagram)
Meta Business Suite on my laptop or desktop computer (ad placement on Facebook or Instagram)
Instagram Professional Account
Boost post feature on Facebook or Instagram
Meta Ads Manager App on my mobile iOS or Android device
Meta Business Suite App on my mobile iOS or Android device
Google Ads (ad placement in Google Search or YouTube)
TikTok Ads Manager
TikTok Promote (through TikTok phone app)
Amazon Sponsored Ads
WhatsApp Business App
Other advertising or marketing tools

How long have you been using Meta Ads Manager for advertising?

How many active campaigns are you currently running on Meta Ads? A ballpark estimate is fine

How confident are you in your ability to use the different advertising tools provided by Meta?

In the past 12 months, how often did you complete the following tasks using the Meta platform? Your best guess is fine.

	Once a day or more	A few times a week	Once a week	A few times a month	Once a month	Less often than once a month	Never
Create ads
Monitor and optimize ads performance
Respond to messages using Meta MBS inbox
Use Ads Manager to see messaging outcomes which means looking at ad metrics and any metrics related to messaging within Ads Manager
Set up ad performance tracking using Meta Pixel or CAPI
Set up or modify account settings

Please tell me how strongly you agree with the following statements related to each of these advertising tools. Please use a scale of 1 to 5, with 1 meaning you strongly disagree and 5 meaning you strongly agree.

On a scale of 1 to 5 where 1 means always and 5 means never? How frequently are you creating the following types of ads?

	Always	Often	Sometimes	Rarely	Never
Ads that invite customers to visit a webpage or ecommerce destination
Click-to-message ads - type of ad that invites customers to specifically to send messages directly to an Inbox (Facebook/Messenger, Instagram, or WhatsApp)
Ads that invite people to download an app
Other ad types

Please estimate your total quarterly digital advertising spend, across all of the digital platforms you use and across all of the clients, brands, or products you work on.

● This would include all digital placements and opportunities, such as social, display, digital video, digital audio, search, digital retail advertising, etc.

● If you work for an agency or company that handles advertising for multiple clients, this would only include clients or accounts you personally manage.

● Your best guess is fine.

Click-to Message Ads are types of ads that invite customers specifically to send messages directly to an Inbox such as Facebook/Messenger, Instagram, or WhatsApp.

In the past 12 months, roughly what percentage of your advertising spend would you say was spent specifically on Click-to Message Ads. If you have more than 1 client account please answer this for the specific client account that has the highest budget for CTX ads, and not across all of your client accounts. Your best guess is fine:

How many active Click to Message (CTX) Ads are you currently running within Meta Ads Manager? A ballpark estimate is fine

How recently have you run a CTX ad within Meta Ads manager?

I’ll need you to upload or send me a screenshot of your CTX ads in Meta Ads Manager. Are you willing and able to do this?

YesNo

Please describe the latest CTX Ad you created. What was the goal? Did you encounter any issues? What went well?

If selected for this research, we will request your Meta primary ad account ID for the account that you will be sharing during your interview. This is to verify that you are utilizing the relevant Meta tools for this study. Please be assured that your data will be handled with utmost confidentiality and we will not link any data from this study to your account information. All collected data will be discarded upon completion of the project.

Would you feel comfortable sharing your Meta primary account ID to confirm the usage of the appropriate Meta tools for this study?

YesNo

Will you feel comfortable sharing your screen of this particular account during the interview? You may need to get permission from your client to do so.

YesNo

Which of the following types of devices do you primarily use to access Meta Ads Manager?

A mobile device (Android or Apple)A desktop or laptop computer

Please tell me which of the following apps you use on your desktop or laptop computer to advertise on Meta platforms. Please choose all that apply.

Meta Business SuiteMeta Ads ManagerMeta API (Application Programming Interface)Other

Prior to your interview, you will receive a link to do a quick tech check to ensure your computer is set up for the video discussion. We ask that you do the tech check on the same computer you plan on using for the actual interview. You will need to use a desktop or laptop computer, not a smartphone, and will need to use either the Chrome or Firefox browsers.

● This tech check is crucial for participating in our study. It will only take a few minutes to complete. We ask that you complete the tech check within 48 hours of being recruited for the study. If you are not able to do the tech check within this time, we will need to replace you.

YesNo

Are you willing to log into your Meta business account(s) and share your screen of this account during the interview while you navigate through the tasks on the advertising platform? Again, if you need to take any steps in order to access or log into your business account, you will need to do so before your interview, and we will cancel or undo all the actions you've taken at the end of the session, so there will be no impact to your account.

YesNo

	Strongly disagree	Disagree	Neither agree nor disagree	Agree	Strongly agree
Meta advertising tools meet my requirements.
Meta advertising tools are easy to use.