Project Mocha (Leadership)

watchLAB welcomes you to the pre-qualifying online survey for Project Mocha (Leadership)!

Topic: Leadership
Genders: ALL
Ages: Ages 25-54
Sessions Available: Friday, September 12- Tuesday, September 16
Type of study: Online Diary
Length: 5 days (2.5 hours a day ~ 12 hours total)
Location: Remote
Incentive: $600 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 8 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Birthdate (mm/dd/yyyy)

Exact Age

Gender

Ethnicity

Do you identify as being LGBTQIA+?

Where do you currently live?

City

State

Zip Code

Metro Area

Urbanicity

Highest level of education attained

Marital Status

Employment Status

What industry do you primarily work in?

Technology, Software, or IT Services Real EstateFinance, Banking, or Investment ServicesRetail or E-CommerceBusiness Consulting or StrategyMarketing, Advertising, or CommunicationsEducationHealthcare & Life SciencesMedia or EntertainmentEnvironmentSpace ExplorationDefense and SecurityTransportationBio TechFoodEnergy and UtilitiesConstruction or ManufacturingInsuranceLegal ServicesTransportation or LogisticsLeisure & TourismOther, please specify

Which of the following best describes the type of work you are in?

Business / office / corporate workNon-office workNone of these

What is the name of the company you work for?

What is your Linkedin Profile?

Household Income

Technology Details

Which, if any, of the following devices do you own?

DesktopLaptopSmartphoneTabletE-ReaderNone of the above

What is the make, model, and OS of your smartphone?

Do you currently have the ability to access personal email via a mobile email app on your smartphone?

YesNo

What type of Internet connection do you have on your desktop/laptop computer?

High speed (like Cable modem or DSL) Dial-up

What operating system does your computer run on?

Windows (8.1or higher) Mac (OS X 10.9 or higher) Chromebook (Chrome OS)Other

Please tell us...

Which of the following best describes your job function?

IT or SecurityEngineering or Software DevelopmentInnovation Project Management or OperationsProduct ManagementResearch and DevelopmentData or AnalyticsSales or Business DevelopmentMarketingGeneral Management or Executive LeadershipFinance or AccountingAccount Management or Customer SuccessConsultingSupply Chain or OperationsLegal or ComplianceHuman Resources or People OperationsTalent Acquisition or RecruitingCustomer SupportOther (please specify)

Which of the following best describes your current position within your company?

InternEntry levelAnalyst / AssociateManagerSenior ManagerDirector Senior directorVice PresidentSenior Vice PresidentC level executive (CEO, CIO, COO, CMO, or equivalent)OwnerOther (Please specify)

Which of the following best describes the size of your company?

Solo entrepreneur (no employees)2–10 employees11–50 employees51–200 employees201–500 employees501–1,000 employees1,001–5,000 employees5,001+ employees

Which of the following best describes your company?

Early-stage startupGrowth stage (scaling operations)Established / mature businessFamily-owned / legacy business

Which of the following best describes your role?

Sole decision-makerCo-founder / partnerOwner but not day-to-day operatorNone of the above

What is your job title?

How many years have you been active in the job market, including both periods of employment and actively searching for a job?

Less than 1 year1–2 years3 – 4 years5–6 years7–10 years11–15 years16–20 years20+ years

Which of the following most closely matches your experience managing other people?

I do not currently manage other peopleI have recently become a manager of other people (less than 2 years)I have been managing other people for 2-4 yearsI have been managing people for 5 or more years

How many people do you directly manage?

1 person2-4 people5-10 people11-20 people21 or more people

How motivated are you right now to advance in your career?

Not at all motivatedSlightly motivatedSomewhat motivatedMotivatedVery motivated

Which of these align with your career advancement approach? Select all that apply.

Setting clear goals and strategically navigating my career to achieve long-term successDiscovering my passions and finding fulfilling work that aligns with my interestsExcelling in my chosen industry or company and gaining recognition for my accomplishmentsBalancing my career goals with personal responsibilities while seeking stability, flexibility, and the opportunity to make a lasting impact.None of the above

Now, select the option that best aligns with your career advancement approach? Select one response.

How interested are you in online courses or programs that provide certificates or other forms of recognition upon completion or mastery?

Very disinterestedDisinterestedNeutralInterested Very Interested

If you were to take an online course or program that provides certificates or other forms of recognition, when would you be most likely to enroll?

Within the next monthIn 1–3 monthsIn 4–6 monthsIn the next yearNot sure / no plans to enrollI wouldn’t take a certificate program

What types of online courses or programs are you interested in obtaining a certificate in? Select all that apply.

Skill-based professional development (e.g., coding, design, data analytics)General professional development / MBA (e.g., leadership, strategy, project management)Emerging technologies (e.g., AI, blockchain)Industry-specific professional licenses (e.g., CPA, real estate license)Other higher education (e.g., JD, MA, MS)Personal development (e.g., time management, stress management, habit building)Hobby or interest-focused (e.g., writing, photography, yoga)Frontline / service & task worker (e.g., teaching, healthcare, customer service)None of the above

You mentioned you’re interested in enrolling in a certificate program. How interested are you in taking a course on the following topics?

Innovation

Project management and operations

Strategy and decision making

Communication skills

Artificial intelligence or emerging technologies

Design, coding, or other hands-on professional skills

Productivity and time management

Which of the following best describes why you’re interested in learning more about Innovation?

To drive meaningful change and transformation in my organizationTo build frameworks for fostering creativity and experimentation in teamsTo overcome resistance and get buy-in for new ideasTo turn ideas into real, actionable solutions

Which of the following best describes your experience with Innovation in your professional work?

I’m exploring innovation and looking for ways to apply it in my workI’ve occasionally contributed to or supported innovation efforts within my team or organization, but haven’t led them myselfI regularly lead or contribute to innovation initiatives, such as launching new ideas, processes, or business models I haven’t been directly involved in innovation initiatives yet

When it comes to online certificate programs, what makes one feel worth your time and effort? What do you look for before deciding whether to enroll?

How interested would you be in helping shape a professional certificate on Innovation by reviewing an early draft and sharing your feedback?

Very interestedInterestedSomewhat interestedNot at all interested

This research opportunity will take place between Friday, September 12 and Tuesday, September 16, 2025 and will require approximately 2.5 hours of participation per day (~12 hours in total across 5 days).

Please only select ‘Yes’ if you’re fully able and committed to completing the full course on this schedule.

Yes, I am interested and available to participate from Friday, September 12 and Tuesday, September 16, 2025No, thanks