Project Avalon (Social Media)

watchLAB welcomes you to the pre-qualifying online survey for Project Avalon (Social Media)!

Topic: Social Media
Genders: All
Ages: 13 to 65
Dates Available: Tuesday, September 30th - Wednesday, October 7th
Type of study: In-person NYC
Length: 75 minutes
Location: In-Person New York City
Incentive: $150 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Highest level of education attained

Employment Status

If you are employed, what is your job title? If you are a student, what are you studying?

What organization do you work for?

Household Income

Study Details

Are you the parent or guardian of a child/children under the age of 18? Select all that apply.

I do not have a child/children under the age of 18 I have a child under 5 years oldI have a child 5-8 years old I have a child 9-12 years old I have a teen 13-15 years old I have a teen 16-17 years old

In the previous question, you indicated that you are the parent or guardian of a teen(s). We are looking to talk to teens (13-17 years old) about their usage of mobile apps. Will you allow us to speak to your child to see if they qualify for the study?

As the parent of a minor, you must sign a Non-Disclosure Agreement in order for them to participate. Do you agree to sign the non-disclosure prior to your child’s participation?

Some background about you

We would like to ask your child some questions to ensure they qualify for the upcoming project. Please have your child answer the following questions.

You are welcome to stay with your child as they answer, but please allow your child to answer for themselves. Thank you!

How often do you use this app?

Bluesky

Facebook

Instagram

Messenger

Snapchat

TikTok

Whatsapp

X (Formerly Twitter)

How familiar are you with the concept of GenAI (generative artificial intelligence)? By GenAI, we’re referring to certain AI tools that can chat conversationally and create text, images, audio, or video. For example ChatGPT, CoPilot, Gemini, or Midjourney?

I’m familiar with the concept and I have experience using GenAII’m familiar with the concept, but haven’t used GenAII’ve heard about the concept, but I’m not familiar with itI’ve never heard of it

In general, how often do you use GenAI platforms? We’re looking to speak with people who have a range of experiences, so please answer honestly—there are no right or wrong answers.

How often do you use this AI?

Chat GPT

Google Gemini

Claude

Meta AI (general assistant within Meta apps)

Meta AI Studio (AI characters on Instagram, Messenger, WhatsApp)

Character.ai (c.ai)

Talkie

Midjourney

DALL-E

Jasper

Copy.ai

Grammarly

Notion AI

GitHub Copilot

Perplexity

DeepSeek

Grok (on the X app)

Grok (on the standalone app or website)

Replika

Other

Which of the following have you used this AI for?

	Recommendations (e.g., movie and travel suggestions)	How to’s (e.g., recipe, tutorials)	Advice and support (e.g., mental health tips, career advice, relationship support)	Information gathering (e.g., sports updates, Q&A, news summaries)	Homework / studying (e.g., math problem help, study guides, essay feedback)	Other	None of the above
Chat GPT
Google Gemini
Claude
Meta AI (general assistant within Meta apps)
Meta AI Studio (AI characters on Instagram, Messenger, WhatsApp)
Character.ai (c.ai)
Talkie
Midjourney
DALL-E
Jasper
Copy.ai
Grammarly
Notion AI
GitHub Copilot
Perplexity
DeepSeek
Grok (on the X app)
Grok (on the standalone app or website)
Replika
Other

Which of the following devices do you use Meta AI on? Select all that apply.

Which of the following devices do you use AI apps for in general?

Desktop computerLaptop computer Smartphone Tablet

In 2-3 sentences, tell me about a recent time you used AI, which AI you used, and why you chose to use AI for that purpose.

When you think about the future of AI, what best describes how you feel about it?

Excited - AI holds incredible promise and is full of possibilities.Hopeful - AI could be helpful and beneficial.Curious - AI is something I don’t know much about, but would like to learn more.Cautious - AI has potential, but there are some risks to address.Disinterested - AI isn’t something I pay attention to.Fearful - AI could bring more harm than good.

How open are you to using GenAI platforms in the future?

I am very openI am somewhat openI am not at all open I do not know

Please rate your impression of the following brands on a scale from 1-10, with 1 being extremely dislike and 10 being extremely like.

Google

Meta

Microsoft

Snapchat

As part of this research, we are interested in learning about users' experiences with AI. This research will require you to:

● Bring your smartphone with you to the session and use it to have conversations with AIs.

● Download or update the relevant app(s) to the latest version before your session.

● Share your phone screen during the session (your screen activity will be recorded for research purposes only and will not be shared outside the study team).

● Complete assigned tasks using the relevant AI features within the designated apps while signed in and screen-sharing.

● You may stop or pause screen-sharing at any time if you prefer not to show certain information.

Do you agree to do all of the above?

YesNo

Are there any accommodations that you would like to have in place to facilitate your participation at our testing facility?