Project Icicle (Horses)
watchLAB
welcomes you to th
e
pre-qualifying
online survey for Project Icicle!
Topic:
Horses
Genders:
All Genders
Ages:
20-60
Sessions Available:
December 16th & 17th
Type of study:
Focus Groups
Length:
90 Minutes
Location:
Remote
Incentive:
$125
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6-8 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Birthdate (mm/dd/yyyy)
Exact Age
Gender
Please select...
Male
Female
Other gender identity
Prefer not to say
Are you of Hispanic or Latino descent?
Please select...
Yes
No
Ethnicity
Please select...
American Indian or Alaska Native
Asian
Black/African American
White/Caucasian
Hispanic
Native Hawaiian or Other Pacific Islander
Other
Prefer not to answer
Do you identify as being LGBTQIA+?
Please select...
Yes
No
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Urbanicity
Please select...
Urban
Suburban
Rural/Small Town
Highest level of education attained
Please select...
Did not complete secondary education
Completed secondary education
Attended university or vocation education
Completed university or vocational education
Postgraduate degree
Doctorate, post-doctorate or equivalent
Marital Status
Please select...
Single, never married
Living with partner
Married
Divorced
Widowed
Other
Employment Status
Please select...
Working full time
Working part time
Student
Homemaker
Not working/seeking employment
Retired
Other
What is your job title?
What organization do you work for?
What does your organization do? What industry is it in?
Household Income
Please select...
Under $25,000
$25,000-$49,999
$50,000-$59,999
$60,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
Prefer not to say
Technology Details
Which, if any, of the following devices do you own?
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
What is the make, model, and OS of your smartphone?
Do you currently have the ability to access personal email via a mobile email app on your smartphone?
Yes
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Please tell us...
Often people who work for businesses related to products and services we research can bring insight into our work. Are you, your spouse, members of your family or close friends employed in any of the following types of professions or at any of the following types of companies?
A manufacturer of home electronics
A horse trainer, barn manager, stable hand or other stable / barn staff
A wholesale or membership warehouse club
A grocery store, a mass merchandise outlet or any retail location that distributes or sells food or beverage items
A veterinarian or veterinary technician
Health Club or Gym
Any company that is involved in the manufacture, distribution or sales of food or beverages
Any company that is involved in the manufacture, distribution or sales of vitamins, minerals or supplements
Advertising agency or public relations firm
As a journalist or in journalism
Marketing or market research department or compay
None of the above
Do you currently own or lease one or more horses
I own one or more horses
I lease one or more horses
I don’t own or lease any horses but I care for one or more horses
I don’t own or lease any horses or care for any horses
How many horses do you own or lease?
1
2
3
4-10
More than 10
How frequently do you show / compete with your horse(s)?
Several times a month or more
Every month
Every few months
One to two times a year
Never
How would you classify yourself?
A recreational horse owner
An amateur competitive horse owner
A professional competitive horse owner
Other
What type(s) or breed(s) of horses do you currently own? (Select all that apply)
Thoroughbred
Quarter Horse
Pony
Standardbred
Warmblood
Morgan
Appaloosa
Paint Horse
Arabian
Something else
What is your role in making the nutritional decisions for your horse(s)?
I am in charge of most or all of the nutritional decisions for my horse(s)
I share responsibility with someone else / others when it comes to the nutritional decisions for my horse(s)
Someone else is responsible for the nutritional decisions for my horse(s)
How frequently do you give your horse supplements?
Daily
Several times a week
Once a week
Once ever 2-3 weeks
Once a month
Once every 2-3 months
Less than every 2-3 months
Never / Almost never
How likely are you to give your horse supplements in the future?
Extremely Likely
Very Likely
Somewhat Likely
Not Very Likely
Not at All Likely
How much do you agree or disagree with the following statements?
I consider my horse to be part of my family
Completely agree
Somewhat agree
Neutral
Somewhat disagree
Completely disagree
I am willing to pay more for products that improve the nutrition and health of my horse
Completely agree
Somewhat agree
Neutral
Somewhat disagree
Completely disagree
Please tell me which of the following best describes you:
Very Outgoing/talkative
Somewhat Outgoing/talkative
Somewhat Quiet/reserved
Very Quiet/reserved
What are some of your most helpful sources of information about horse ownership and supplies?
Now I’d like to ask you to use your imagination for a moment. Think about your favorite brands (can be a food or a product, anything that is branded), and imagine if it were a person--what would it wear, and what would it bring to a party?
Please add a picture of you and your horse!
Contact Information