Project Flutter (Fast Food)

watchLAB welcomes you to the pre-qualifying online survey for Project Fable (Fast Food)!

Topic: Fast Food
Genders: All
Ages: 13-16
Type of study: Pre-Task & IDI
Study Dates: February 9-17
Length: 60-minute IDI with Pre-Task
Location: In Person Chicago & Orange County
Incentive: Session- $125 and Pre-Task $25

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Birthdate (mm/dd/yyyy)

Age

Gender

Ethnicity

City

State

Zip Code

Metro Area

In which of the following regions of the United States do you live?

Urbanicity

Highest level of education attained

Marital Status

Employment Status

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

Household Income

Are you a parent of at least one child age 18 or younger in your household?

What are the ages of the children in your household?

About the technology you could use for this study...

Does your desktop/laptop have a working and connected mouse that you can use during your session?

Do you have working speakers and a microphone or a working headset that can be used for audio for your desktop/laptop?

What type of internet connection do you have on your desktop/laptop computer?

What operating system does your computer run on? If you have multiple computers, please select the one that you would use to participate in this project.

Does your desktop/laptop computer allow you to connect to remote meeting software and/or do you have administrator rights for your computer?

You may be asked to share your screen during the session. Would you be comfortable doing so?

Please tell us...

Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry-knowledge. Do you, or does any member of your household or immediate family, work currently or in the past, in any of the following occupation areas or industries? Select all that apply.

Do you—or any of your family members at home— have any of the following dietary needs? How about…?

Who is primarily responsible for selecting where you eat out? Would you say…?

Myself Myself along with spouse/partner/child Only my spouse/partner Someone else

In the past month—that is, between December 2025 and now – how many times have you or someone in your household purchased from a fast-food restaurant like McDonald’s, Taco Bell, Chick-Fil-A, Burger King, etc.?

Would you say…?

2 or more times in the past monthOnce in the past monthI have not purchased food from a fast-food restaurant in the past month

Next, I am going to read to you a series of fast-food brands. For each one I mention, please let me know how you feel about each one, using the following scale...
- I hate it
- I don't like it very much
- I like it
- I love it

How about...