In which of the following regions of the United States do you live?
Are you a parent of at least one child age 18 or younger in your household?
What are the ages of the children in your household?
Do you have any of the following dietary needs? How about…?
Do you or does anyone in your household work in the following industries? How about…?
In the past month—that is, between January 2026 and now—how many times have you or someone in your household purchased a frozen snack?
When we say “frozen snacks” we mean things like Frozen Hot Snacks—like Hot Pockets, Bagel Bites, or Pizza Rolls; Frozen Mexican Snacks—such as Jose Olé or El Monterey; Mozzarella sticks—from Farm Rich or other brands; and/or Corn dogs—from State Fair or other brands, or other versions of any of these things we just mentioned.
Please do not include entire frozen pizzas in your answer.
Which of the following frozen snack brands have you purchased from in the past month—that is, between January 2026 and now? How about…?
In the past 3 months—that is, between November 2025 and now—how many times have you or someone in your household purchased a Totino’s frozen product?
Would you say…?
Next, I am going to read to you a series of frozen snack brands. For each one I mention, please let me know how you feel about each one, using the following scale...
· I have never heard of this brand
· I hate it
· I don’t like it very much
· I like it
· I love it
How about…?
How much do you identify or not identify with the following statement?
“I like to stay up to date with what’s cool in pop culture among people my age—meaning music, movies, shows, food, social media, trends, brands, etc.”
Would you say this statement...
· Does not describe me at all
· Somewhat describes me
· Totally describes me
The session we are recruiting you for may be somewhat different to others you’ve previously participated in. It will require creative thinking and the ability to think on your feet when faced with some imaginary scenarios.
Do you agree to sign a confidentiality agreement for this study?
We will be recording audio and video during the interview for internal purposes only. Would you be okay with this?
Before you have your research session, we’re going to need you to visit a grocery store or market with a budget of $50 and make purchases from the frozen snack aisle. We will compensate you for the $50 you spend after the research has concluded. When you go to make your purchases, please think about favorite frozen snacks that you would typically purchase on your own or that you ask your parents to purchase for you.
Your purchases must include at least one Totino’s product and at least one non-Totino’s product.
You will need to make this visit in advance of your session, since your purchase experience will be part of the discussion.
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